3. "I don't want everybody to vote," the influential
conservative activist Paul Weyrich told a gathering of
evangelical leaders in 1980. "As a matter of fact, our
leverage in the elections quite candidly goes up as the
voting populace goes down."
-Ari Berman, Rolling Stone
Magazine
Thursday, September 8, 2011
4. "I don't want everybody to vote," the influential
Its the struggle we’ve been
conservative activist Paul Weyrich told a gathering of
evangelical leaders in 1980. "As a matter of fact, our
in for 200 years
leverage in the elections quite candidly goes up as the
voting populace goes down."
-Ari Berman, Rolling Stone
Magazine
Thursday, September 8, 2011
5. It begins with the right to vote
Thursday, September 8, 2011
6. A right that many before us have dedicated their
lives to securing
Thursday, September 8, 2011
7. A right that many before us have dedicated their
lives to securing
Thursday, September 8, 2011
18. Today
not everyone
Thursday, September 8, 2011
19. Today
not everyone
has the same
Voice
Thursday, September 8, 2011
20. At the great equalizer--the ballot box...
Thursday, September 8, 2011
21. Not everyone is equally represented
Voter Registration Rates
80%
60%
40%
20%
0%
Rest of African Unmarried Youth American Hispanic Asian/Pacific
Population American Women Indian Islander
Thursday, September 8, 2011
22. Not everyone is equally represented
Voter Registration Rates
80%
60%
40%
20%
0%
Rest of African Unmarried Youth American Hispanic Asian/Pacific
Population American Women Indian Islander
Thursday, September 8, 2011
31. Registered
In 2008, for every 1 of these
Didn’t vote
voters who were registered
but didn’t vote...
Thursday, September 8, 2011
32. NOT
Registered
There were 4
more who were
never registered
Thursday, September 8, 2011
33. This struggle for registration equality has
become more urgent than ever before
because...
Thursday, September 8, 2011
34. Our
is c countr
han y
ging
Thursday, September 8, 2011
35. 2018
Our
is c countr
han y
ging
Thursday, September 8, 2011
36. 2018
Our
is c countr
han y
ging
By 2018, people of color and unmarried women will
be a majority of the citizen voting age population
Thursday, September 8, 2011
37. This is the Emerging Majority
Thursday, September 8, 2011
38. This is the Emerging Majority
Thursday, September 8, 2011
40. And they could dramatically shi the
landscape of American politics
Thursday, September 8, 2011
41. But only if they are registered to vote.
I
VOTED
Thursday, September 8, 2011
42. But only if they are registered to vote.
I
VOTED
Thursday, September 8, 2011
43. We’ve come a long way
Thursday, September 8, 2011
44. TO CLOSING THE
REGISTRATION GAP
Thursday, September 8, 2011
45. TO CLOSING THE
REGISTRATION GAP
40
30
Millions
20 2004
10
0
African Americans Latinos Asian Americans Youth Unmarried Women
Registrants
Thursday, September 8, 2011
46. TO CLOSING THE
REGISTRATION GAP
40
30
Millions
20 2004
10
0
African Americans Latinos Asian Americans Youth Unmarried Women
Registrants
Thursday, September 8, 2011
47. TO CLOSING THE
REGISTRATION GAP
40
30
Millions
20 2008
10
0
African Americans Latinos Asian Americans Youth Unmarried Women
Registrants
Thursday, September 8, 2011
48. TO CLOSING THE
REGISTRATION GAP
40
30
Millions
20 2008
10
0
African Americans Latinos Asian Americans Youth Unmarried Women
Registrants
Thursday, September 8, 2011
49. In 2012, we can significantly narrow the gap
that remains:
Thursday, September 8, 2011
50. Voter Registration Rates
80%
60%
40%
20%
0%
Rest of African Unmarried Youth American Hispanic Asian/Pacific
Population American Women Indian Islander
Thursday, September 8, 2011
51. If the Emerging Majority were registered at the
same rate as the rest of the population, the
electorate would grow by 7.4 million new voters.
Thursday, September 8, 2011
52. And achieve the most representative
democracy in our country’s history.
Thursday, September 8, 2011
53. We know the journey won’t be easy
Thursday, September 8, 2011
54. The Emerging Majority is already changing our
future as a country
Thursday, September 8, 2011
56. That’s why on the heels of our greatest
registration success in 2008...
Thursday, September 8, 2011
57. ...our country is facing the greatest assault on
voting rights in 50 years.
Thursday, September 8, 2011
58. This is where the Emerging Majority lives:
Thursday, September 8, 2011
59. They’ve introduced laws requiring photo ID, costing American
tax payers money to exercise their basic rights.
X
X X
X X X X
X X
X
X
X X X X XXX X X X
X X X X XX
X X X
X XX X
X
X
X
Thursday, September 8, 2011
60. They’ve passed laws making it harder
to conduct voter registration drives
X
X X
X X X X XX
X
X XXX X X X
X X
X X XX X
XX X XX X
X X X X X
X XX X
X X
XX
XX
Thursday, September 8, 2011
61. Anti Same-day Registration Laws
X
XX XX
X X XX X XX
X
X
X XXX X X X
X X
X X XX X
XX X XX X
X X X X X
X XX X
X X
XX
XX
Thursday, September 8, 2011
62. And they have discredited organizations dedicated to bringing
new voters into our democracy.
XX
XXX X X XX
X
X XX XX
XX
X X X XX X X X XX
X
X
X
X X X X XX X X
X
X X XX X XX X X XX
XX X X XX XX X
XX XX XX X X
XX XX X XX X X XX
X XX
X XX
X X
XXX X XX
XX
X
Thursday, September 8, 2011
63. We have a choice to make
Thursday, September 8, 2011
64. Retreat in the face of challenge
Thursday, September 8, 2011
73. We believe we can make progress toward
representational democracy in at least 22 states
in 2012
Thursday, September 8, 2011
74. But it won’t happen naturally, without resources,
focus and organizing
Thursday, September 8, 2011
75. Our goal is to register 5.6 million voters in 22 states
and it will cost $60 Million
Thursday, September 8, 2011
76. We’re designing our voter registration
programs to take head on the challenges we
know exist.
Thursday, September 8, 2011
77. CHALLENGE
The Emerging Majority is younger than the
rest of the electorate
Thursday, September 8, 2011
78. CHALLENGE
The Emerging Majority is younger than the
rest of the electorate
16%
Thursday, September 8, 2011
79. CHALLENGE
The Emerging Majority is younger than the
rest of the electorate
16%
84%
Thursday, September 8, 2011
80. CHALLENGE
The Emerging Majority is younger than the
rest of the electorate
16%
Age 18-29
Age 30+
84%
Rest of Electorate
Thursday, September 8, 2011
81. CHALLENGE
The Emerging Majority is younger than the
rest of the electorate
16%
Age 18-29 28% Age 18-29
Age 30+ Age 30+
72%
84%
Rest of Electorate Emerging Majority
Thursday, September 8, 2011
82. SOLUTION
We are meeting them where they are.
Thursday, September 8, 2011
83. SOLUTION
We are meeting them where they are.
Online
Thursday, September 8, 2011
84. SOLUTION
We are meeting them where they are.
Online
Thursday, September 8, 2011
85. SOLUTION
We are meeting them where they are.
Online
Thursday, September 8, 2011
86. SOLUTION
We are meeting them where they are.
Online
Thursday, September 8, 2011
87. SOLUTION
We are meeting them where they are.
Online
+
Thursday, September 8, 2011
88. SOLUTION
We are meeting them where they are.
Online Mail
+
Thursday, September 8, 2011
89. SOLUTION
We are meeting them where they are.
Online Mail
+
Birthday
Programs
Thursday, September 8, 2011
90. SOLUTION
We are meeting them where they are.
Online Mail
+
Birthday Movers
Programs
Thursday, September 8, 2011
91. SOLUTION
We are meeting them where they are.
Online Mail
+ +
Birthday Movers
Programs
Thursday, September 8, 2011
92. SOLUTION
We are meeting them where they are.
Online Mail Field
+ +
Birthday Movers
Programs
Thursday, September 8, 2011
93. SOLUTION
We are meeting them where they are.
Online Mail Field
+ +
Peer-to-Peer
Birthday Movers
Programs
Thursday, September 8, 2011
94. SOLUTION
We are meeting them where they are.
Online Mail Field
+ +
Trusted
Messenger
Peer-to-Peer
Birthday Movers
Programs
Thursday, September 8, 2011
95. SOLUTION
We are meeting them where they are.
Online Mail Field
+ +
Trusted
Messenger
Peer-to-Peer Events
Birthday Movers
Programs
Thursday, September 8, 2011
96. SOLUTION
We are meeting them where they are.
Online Mail Field
+ +
Trusted
Messenger
Peer-to-Peer Events
Birthday Movers
Programs
Congregation
Thursday, September 8, 2011
97. SOLUTION
We are meeting them where they are.
Online Mail Field
+ +
Trusted
Messenger
Peer-to-Peer Events
Birthday Movers
Programs
Congregation Door-to-Door
Thursday, September 8, 2011
98. SOLUTION
We are meeting them where they are.
Online Mail Field
+ +
Trusted
Messenger
Peer-to-Peer Events
Birthday Movers
Programs
Congregation Door-to-Door HS
Thursday, September 8, 2011
99. CHALLENGE
The Emerging Majority has borne the brunt of the
economic crisis
Thursday, September 8, 2011
100. CHALLENGE
The Emerging Majority has borne the brunt of the
economic crisis
Foreclosure
Thursday, September 8, 2011
101. CHALLENGE
The Emerging Majority has borne the brunt of the
economic crisis
Foreclosure Foreclosure
Thursday, September 8, 2011
102. CHALLENGE
The Emerging Majority has borne the brunt of the
economic crisis
Foreclosure Foreclosure Foreclosure
Thursday, September 8, 2011
103. CHALLENGE
The Emerging Majority has borne the brunt of the
economic crisis
Foreclosure Foreclosure Foreclosure Foreclosure
Thursday, September 8, 2011
104. CHALLENGE
The Emerging Majority has borne the brunt of the
economic crisis
Foreclosure Foreclosure Foreclosure Foreclosure Foreclosure
Thursday, September 8, 2011
105. CHALLENGE
Unemployment and record foreclosures hits the
Emerging Majority hardest of all.
Foreclosure Foreclosure Foreclosure Foreclosure Foreclosure
Thursday, September 8, 2011
106. CHALLENGE Foreclosure Foreclosure
Foreclosure
46% 46% 47%
Foreclosure
Foreclosure
35%
33%
% population that has moved in past 4 years
Rest of White, Non Emerging Unmarried People of
Population Hispanic Majority Women Color
Thursday, September 8, 2011
107. SOLUTION
So in 2012, our targeted work will include
re-registering those who have recently moved.
Movers
Thursday, September 8, 2011
108. CHALLENGE
Emerging Majority voters are not always
easy to find
Thursday, September 8, 2011
109. SOLUTION
So in 2012 we are working to integrate mail,
online and field programs more than ever
before.
Thursday, September 8, 2011
110. SOLUTION
So in 2012 we are working to integrate mail,
online and field programs more than ever
before.
Online
Thursday, September 8, 2011
111. SOLUTION
So in 2012 we are working to integrate mail,
online and field programs more than ever
before.
Online
+
Thursday, September 8, 2011
112. SOLUTION
So in 2012 we are working to integrate mail,
online and field programs more than ever
before.
Online Mail
+
Thursday, September 8, 2011
113. SOLUTION
So in 2012 we are working to integrate mail,
online and field programs more than ever
before.
Online Mail
+ +
Thursday, September 8, 2011
114. SOLUTION
So in 2012 we are working to integrate mail,
online and field programs more than ever
before.
Online Mail Field
+ +
Thursday, September 8, 2011
115. CHALLENGE
We need to learn more about best practices
for voter registration in the current climate
Thursday, September 8, 2011
116. SOLUTION
We are developing a research agenda for 2012
Thursday, September 8, 2011
117. We are also working together and learning
from each other
Thursday, September 8, 2011
118. Voter
Registration Volunteer
Law & Recruitment
Practices &
Leadership
Emergency
Response
Consistent
Data
Management
Thursday, September 8, 2011
119. We’ll start cross-training in:
Voter
Registration Volunteer
Law & Recruitment
Practices &
Leadership
Emergency
Response
Consistent
Data
Management
Thursday, September 8, 2011
120. We’ll start cross-training in:
Voter
Registration Volunteer
Law & Recruitment
Practices &
Leadership
Emergency
Response
Consistent
Data
Management
Thursday, September 8, 2011
121. We’ll start cross-training in:
Voter
Registration Volunteer
Law & Recruitment
Practices &
Leadership
Emergency
Response
Consistent
Data
Management
Thursday, September 8, 2011
122. We’ll start cross-training in:
Voter
Registration Volunteer
Law & Recruitment
Practices &
Leadership
Emergency
Response
Consistent
Data
Management
Thursday, September 8, 2011
123. We’ll start cross-training in:
Voter
Registration Volunteer
Law & Recruitment
Practices &
Leadership
Emergency
Response
Consistent
Data
Management
Thursday, September 8, 2011
124. And we are developing :
Voter
Registration Volunteer
Law & Recruitment
Practices &
Leadership
Emergency
Response
Consistent
Data
Management
Thursday, September 8, 2011
125. And we are developing :
Voter
Registration Volunteer Shared Budgeting
Law & Recruitment
Practices &
Leadership
Emergency
Response
Consistent
Data
Management
Thursday, September 8, 2011
126. And we are developing :
Voter
Registration Volunteer Shared Budgeting
Law & Recruitment
Practices &
Leadership
Outcomes Systems
Emergency
Response
Consistent
Data
Management
Thursday, September 8, 2011
127. To do this, we need to work together.
Thursday, September 8, 2011
129. Voter Registration
Is an effective way
to steward our
Resources
Thursday, September 8, 2011
130. It is the most predictable and
cost-effective method for voter turnout
Thursday, September 8, 2011
131. GOTV and voter education are important
techniques but registration generates more votes
Thursday, September 8, 2011
132. This year, we can test to demonstrate impact.
Expenditure per Probability of
Voter Impact
Most of the
Turnout $80*
time
Most of the
Registration $12
time
Thursday, September 8, 2011
133. Voter registration leverages the heat of elections. It
is more effective in Presidential years when people
are engaged and there is increased media
attention.
Thursday, September 8, 2011
134. Once registered, about 70% of new voters will
turn out to vote in their first Presidential cycle.
Thursday, September 8, 2011
135. And once they vote, they are 49% more
likely to keep voting
Thursday, September 8, 2011
140. As we approach
registration equality
the Emerging
Majority can
hold the
balance of
power in many
close
elections.
Thursday, September 8, 2011
141. Elections where independent voter registration
exceeded margin of victory in 200
8
Presidential Senate House
OH (1,15)
NV(
FL
3)
IN
CA
MN CT (4)
AL (2)
(4)
OH
MO
FL
M
D
(8,
LA
(1)
2
NC
(3
5)
,4,
5)
Thursday, September 8, 2011
142. This does not favor
any party
or candidate
over another
Thursday, September 8, 2011
143. But it means in close elections, if the Emerging
Majority are registered, they can make the
difference.
Thursday, September 8, 2011
155. Democracy is not only built on Election Day
Thursday, September 8, 2011
156. ...but also through the hard work it takes to engage
voters a erwards
Thursday, September 8, 2011
157. Voter registration is an essential entry point to
democracy
Thursday, September 8, 2011
158. ...and if done correctly, it can strengthen civic
participation by turning voters into changemakers
Newly Registered Volunteer Activist Changemaker
Voter
Thursday, September 8, 2011
167. 15,000
Registration
Inequality
Gap
11,250
7,500
3,750
0
2000 2002 2004 2006 2008 2010 2012
Thursday, September 8, 2011
168. 15,000
Registrations
Registration submitted by
Inequality independent
Gap groups
11,250
7,500
3,750
0
2000 2002 2004 2006 2008 2010 2012
Thursday, September 8, 2011
169. When independent groups
are well funded
15,000
11,250
7,500
3,750
0
2000 2002 2004 2006 2008 2010 2012
Thursday, September 8, 2011
170. When independent groups
are well funded
15,000
11,250
7,500
3,750
0
2000 2002 2004 2006 2008 2010 2012
Thursday, September 8, 2011
171. The inequality gap
decreases
15,000
11,250
7,500
3,750
0
2000 2002 2004 2006 2008 2010 2012
Thursday, September 8, 2011
172. The inequality gap
decreases
15,000
11,250
7,500
3,750
0
2000 2002 2004 2006 2008 2010 2012
Thursday, September 8, 2011
173. The inequality gap
decreases
15,000
11,250
7,500
3,750
0
2000 2002 2004 2006 2008 2010 2012
Thursday, September 8, 2011
174. We can’t take it for granted that voter registration
will happen on its own
Thursday, September 8, 2011
175. We’ve seen what happens when we don’t have the
resources necessary
15,000
11,250
7,500
3,750
0
2000 2002 2004 2006 2008 2010 2012
Thursday, September 8, 2011