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Gamification




Tuesday, March 12, 13
Menuen
      • Lidt baggrund
      • Definition af gamification
      • Spilelementer
      • Spildesignteknikker
      • Sammenhænge
      • Måske: Hvorfor er spil engagerende?
      • Hvordan kan vi bruge gamification?




Tuesday, March 12, 13
Tuesday, March 12, 13
Tuesday, March 12, 13
Tuesday, March 12, 13
Tuesday, March 12, 13
Tuesday, March 12, 13
Tuesday, March 12, 13
Tuesday, March 12, 13
Tuesday, March 12, 13
Gamification




Tuesday, March 12, 13
Gamification handler om
      ... at gøre kedelige ting sjove




Tuesday, March 12, 13
Tuesday, March 12, 13
Gamification handler om
      ... at gøre kedelige ting sjove
      ... at motivere og engagere




Tuesday, March 12, 13
Tuesday, March 12, 13
Gamification handler om
      ... at gøre kedelige ting sjove
      ... at motivere og engagere
      ... at skabe bedre resultater
      ... at lære fra spil
      ... at bringe sjov ind i seriøse og professionelle
      kontekster




Tuesday, March 12, 13
Definition




Tuesday, March 12, 13
Gamification er brugen af spilelementer og
             spildesignteknikker i ikke-spil sammenhænge.




Tuesday, March 12, 13
Gamification er brugen af spilelementer og
             spildesignteknikker i ikke-spil sammenhænge.




Tuesday, March 12, 13
Spilelementer




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Tuesday, March 12, 13
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Tuesday, March 12, 13
POINT




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Tuesday, March 12, 13
LEAD
                             E   RBOA
                                     RD



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BADGE S



Tuesday, March 12, 13
http://vimeo.com/

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Tuesday, March 12, 13
Tuesday, March 12, 13
LEV ELS/
                          VEA UER
                        NI




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Tuesday, March 12, 13
COLL
                             ECTE
                        RESO      D
                             URCE
                                  S



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Tuesday, March 12, 13
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RESS ION
                  PROG




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AVATAR


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VENN
                        MEDS   ER/
                            PILLE
                                  RE




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Tuesday, March 12, 13
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Tuesday, March 12, 13
SIO NE R
                        MIS




Tuesday, March 12, 13
Spilelementer
      • Point
      • Leaderboards
      • Badges/achievements
      • Levels/niveauer
      • Collected Resources
      • Progression
      • Avatar
      • Venner/medspillere
      • Missioner



Tuesday, March 12, 13
Gamification er brugen af spilelementer og
             spildesignteknikker i ikke-spil sammenhænge.




Tuesday, March 12, 13
Spildesignteknikker




Tuesday, March 12, 13
Spildesignteknikker
      Den generelle tilgang

      • Tænk: Jeg er en spildesigner og min målgruppe/
        deltagere er spillere
      • Mål: Få dem til at spille, og få dem til at blive ved
            med at spille




Tuesday, March 12, 13
Spildesignteknikker
      De primære fokusområder for at få det til at lykkes:

      • The Player Journey
      • Balance
      • Skab et spilunivers




Tuesday, March 12, 13
The Player Journey




Tuesday, March 12, 13
Balance: Csikszentmihalyi's flow
      model




Tuesday, March 12, 13
Balance: Csikszentmihalyi's flow
      model




Tuesday, March 12, 13
Gamification er brugen af spilelementer og
             spildesignteknikker i ikke-spil sammenhænge.




Tuesday, March 12, 13
Sammenhænge




Tuesday, March 12, 13
Sammenhænge
      • Eksternt
      • Internt
      • Adfærdsændring




Tuesday, March 12, 13
Tuesday, March 12, 13
Hvorfor er spil
                        engagerende?




Tuesday, March 12, 13
De er sjove!




Tuesday, March 12, 13
Tuesday, March 12, 13
Tuesday, March 12, 13
Tuesday, March 12, 13
Typer af “sjov”
      • Vinde
      • Løse problemer
      • Udforske
      • Slappe af
      • Samarbejde
      • Blive anderkendt for sit arbejde
      • Triumfere
      • Samle
      • Blive overrasket
      • Fantasi
      • Dele
      • At spille en rolle
      • At modellere og skabe
      • Fjolle rundt
Tuesday, March 12, 13
Hvordan kan vi bruge
                       gamification?




Tuesday, March 12, 13
Hvordan kan vi bruge gamification?
      • Kig på dit kommunikationsprojekt og spørg: hvad
        hvis det var et spil?
      • Hvordan kan kernen af projektet gamificeres?
      • Hvilke spilelementer kunne man integrere?
      • Hvordan skulle det designes?
        o         Hvordan få vi dem ombord?
             o    Hvordan udvikler spillet sig?
             o    Hvordan sikrer vi den rette balance?
             o    Hvordan får vi vores deltagere til at blive ved
                  med at spille?
             o    Hvorfor er det sjovt?



Tuesday, March 12, 13
Mere?
      • Coursera.org udbyder kursus om snart




Tuesday, March 12, 13
PAUSE




Tuesday, March 12, 13

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