Today, a web presence has become almost indispensable for a business to flourish online and offline as well. And so, a lot of businesses have set up their websites and some of them are there for more than a decade or even more.

1. Important aspects To
Re-design Your Website
Today, a web presence has become almost indispensable for a business to flourish
online and offline as well. And so, a lot of businesses have set up their websites and
some of them are there for more than a decade or even more. But, looking at their
websites, it seems they are never bothered to consult a web design company or even
evaluate it for redesigning purposes. But, trends in website design and development
keep on changing with the passage of time and the introduction of newer technologies.
What is cutting edge in 2012 is going to look incredibly dated in 2014. So, it makes just
sense to consider redesigning your website.
What are the aspects to be kept in mind while going for redesigning your website? It
involves lots of planning and so let’s discuss them in detail:
Primary Assessment:
 The Better Part of the Site:
Evaluate your website initially with analytics and comments that you might have
received and identify what parts of your current site work well with the visitors.
Consider the entire layout and evaluate the site from the perspective of a new visitor to
identify what you like the most about your site. After picking out the parts that work
fine, figure out how to make them work better and what are the new designing
possibilities.
 The Parts that Need Make Over:
Having identified the parts that work well, find out the elements that don’t work well
and require complete revamping. You can use analytics and other tools to help you in
identifying the parts that work poor. Identify the problems for their poor performance
and try to correct them. And make sure, these issues are not repeated while redesigning
your site again!
After Assessment:
 Editing, Addition and Deleting:
See if there are any web pages or any sections that need editing or anything needs to be
added or completely deleted from the website. You can note down and prepare a list.
While redesigning your site, you can well organize the data into different groups and/or
sections for easy access of the users. Keep the content that is most relevant only! You
can add a blog or an image or video galleries if it is required as these parts have become
more of a necessity for a website. Add the social sharing buttons also.

2.  Observe Your Traffic:
Keep an eye on the traffic where it is coming from as this is very important. Focus on the
elements that attract your visitors the most and find out the search terms your visitors
are using. You can use the data collected in redesigning your site. Find out if the visitors
are reaching the important parts of your site after searching and if not, find out what is
falling short and desired results are not achieved and what is there in the popular
search terms or content.
 Use Fresh Images and Videos:
Don’t use images and videos that are a few years old. Use fresh images and videos to
attract more visitors and improve rankings on the search engines. Images should stir
emotions in the visitors and should be catchy. You may even want to give a different
impression to your visitors by using current photos and portray in a different light!
Play Safe: Work with an Experienced Web Designer!
It only makes sense to work with an experienced web design company India to
completely redesign your website. Because you cannot put everything at stake! Because,
redesigning requires a lot of skills than designing a new site! There are many
considerations to take into account before redesigning a site that only an expert Web
Design India company can handle. So, if you are not going for a total revamping of the
site, consult someone who is highly experienced in this kind of project and be secured!