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Manager onlinereputation
1. Manager of Online Reputation
• Update website weekly • Events (Webinars/podcasts)
– Promote public events & webinars – Build promotions around events
– Refresh website content (SEO) – Generate attendees – live/website
– Post new articles &ezines • Ezine
– Monitor Google Analytics, – Promote webinars/podcasts/events
Hootsuite.com, Klout.com, kred.com to – Promote books & articles
determine what drivers are working to
increase traffic – Insert video
– Increase traffic incrementally – Coordinate guest columnist
• Blog – Coordinate “Feature”
– Post/Coordinate/SEO/update blog and – Increase sign ups, reduce unsubscribes,
vlogs increase pass alongs (viral)
– Monitor and manage blog traffic • Public Relations
– Increase blog hits incrementally – Monitor public relations opportunities –
HARO
• Social Media – Get articles posted
– Repurpose blog to Twitter, Linked In, FB – Get articles placed
&vlogs to YouTube
– Monitor social media accounts/traffic – Get press releases placed
daily – Drive people to website from PR efforts
– Increase Twitter & LinkedIn followers