Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.
0              The Power of Social MediaKRISTINA L STEWART                          0
1Why use Social Media for business? • Support marketing positioning &      demonstrate thought-leadership • Increase onlin...
2How to be successful in online B2B Marketing – 4 C’s • Content – the creation of a steady stream of engaging content • Co...
3KRISTINA L STEWART                     3
4                     One Message Before Social Media…KRISTINA L STEWART                                    4
5KRISTINA L STEWART                     5
6KRISTINA L STEWART                     6
7                     One Message After Social Media…KRISTINA L STEWART                                    7
8KRISTINA L STEWART                     8
9KRISTINA L STEWART                     9
10KRISTINA L STEWART                     10
11KRISTINA L STEWART                     11
12What is Twitter • Free social networking & micro-      blogging service • Twitter is a real-time type of micro-      blo...
13Why should I use Twitter? • Great way to connect to people in the industry and build relationships • Great way to connec...
14Twitter language        • Learning the language            •    # Hashtag            •    Handle            •    Tweet  ...
15Setting up Your Twitter Account •    Choosing a handle      • Consider using your name so people can find you      • Kee...
16Finding people to follow • Who you follow is everything • What’s important to you   • People talking about mobile brands...
17What do I say?    • Bring value to your community         • Information         • Links         • Tips         • Humor  ...
18Social Media Best Practices      Do                                         Don’t      Stay active, you’ll lose credibil...
1910 Reasons people won’t follow you • Your Twitter avatar is the egg (default photo) • Your bio is empty (use keywords to...
20Tips & Tricks • You have to build relationships and credibility in order to get people to      share your Tweets • Be pa...
21Tips & Tricks  • You can sign up to get SMS notifications on your phone when a       particular person tweets  • Twitter...
Prochain SlideShare
Chargement dans…5
×

Diving Into Social Media & Maximizing Results

672 vues

Publié le

Social media is becoming a crucial component of a marketing departments arsenal. This powerpoint was developed as an educational piece to explain how social media is used in the business setting. It also helps to explain the basics of Twitter and how to get started.

In this presentation you will learn a few tips & tricks of using Twitter and you will also learn 10 reasons why people won't follow you on Twitter.

Publié dans : Business, Technologie
  • Soyez le premier à commenter

  • Soyez le premier à aimer ceci

Diving Into Social Media & Maximizing Results

  1. 1. 0 The Power of Social MediaKRISTINA L STEWART 0
  2. 2. 1Why use Social Media for business? • Support marketing positioning & demonstrate thought-leadership • Increase online visibility • Search engine rankings & SEO • Create brand value and brand awarenessKRISTINA L STEWART 1
  3. 3. 2How to be successful in online B2B Marketing – 4 C’s • Content – the creation of a steady stream of engaging content • Connection – connecting with the audience you wish to attract • Communication – communicating with them in an ongoing conversation • Conversion – and then converting them at the illusive moment of need • “B2B Marketing is arguably more of a marathon than a sprint in marketing – you need to always have your 4 C’s engine going – creating the best content, finding and connecting with your target audience, sustaining the communications until they are ready to convert – this way you have a fighting chance at making all your marketing efforts count toward one goal – Sales!”KRISTINA L STEWART 2
  4. 4. 3KRISTINA L STEWART 3
  5. 5. 4 One Message Before Social Media…KRISTINA L STEWART 4
  6. 6. 5KRISTINA L STEWART 5
  7. 7. 6KRISTINA L STEWART 6
  8. 8. 7 One Message After Social Media…KRISTINA L STEWART 7
  9. 9. 8KRISTINA L STEWART 8
  10. 10. 9KRISTINA L STEWART 9
  11. 11. 10KRISTINA L STEWART 10
  12. 12. 11KRISTINA L STEWART 11
  13. 13. 12What is Twitter • Free social networking & micro- blogging service • Twitter is a real-time type of micro- blogging – What’s going on right now? • Great way to communicate and network with contacts, old & new. • You choose the content you want to see and share.KRISTINA L STEWART 12
  14. 14. 13Why should I use Twitter? • Great way to connect to people in the industry and build relationships • Great way to connect to people with similar interests and viewpoints • Easy and quick way to get a steady stream of ideas, content, links, resources and tips focused on your area of expertise or interest • Twitter has over 165 million users • Over 140 millions Tweets per day • Help spread content for Vibes and drive company goals!KRISTINA L STEWART 13
  15. 15. 14Twitter language • Learning the language • # Hashtag • Handle • Tweet • RT • DM • News Feed • Profile • @ Mention • Tweeps / TweepleKRISTINA L STEWART 14
  16. 16. 15Setting up Your Twitter Account • Choosing a handle • Consider using your name so people can find you • Keep it short; remember you only have 140 characters • Who to follow? • Do keyword searches • Search by email address • Settings • Confirm email address • Mobile • Notifications • Profile (Used for search) • DesignKRISTINA L STEWART 15
  17. 17. 16Finding people to follow • Who you follow is everything • What’s important to you • People talking about mobile brands and industry • Prospects • Customers • Influencers • Experts • Resources to help you – Twitter Directories • http://www.twellow.com/ • wefollow.com/twitter/chicago • http://justtweetit.com/KRISTINA L STEWART 16
  18. 18. 17What do I say? • Bring value to your community • Information • Links • Tips • Humor • Personality • HumanityKRISTINA L STEWART 17
  19. 19. 18Social Media Best Practices Do Don’t Stay active, you’ll lose credibility and Don’t Spam! You’ll lose credibility and more importantly engagement if you followers don’t have consistent posts Engage! Social Media is about Avoid blatant marketing; social media is relationship building not a space for direct marketing Remember quality over quantity; build Don’t try to grow too fast; avoid burning a strong network yourself out Create value; be a resource for your Don’t be a social climber; don’t only followers connect with people who have a lot of “followers,” “friends,” “connections” Remember each platform has a Don’t forget to thank people! If someone different etiquette and social culture re-tweets you, say thank you, it helps build relationships Be yourself, be authentic and be Don’t be a “social schizo” transparent.KRISTINA L STEWART 18
  20. 20. 1910 Reasons people won’t follow you • Your Twitter avatar is the egg (default photo) • Your bio is empty (use keywords to help people find you) • You don’t have any Tweets • Your tweets are protected • Your “follow to followed” ratio is unbalanced • Auto-tweeting – incessantly Tweeting • Broadcasting like a radio – again this is NOT a sales platform • Being too self-promotional • Incompatible content • You haven’t engaged with anyoneKRISTINA L STEWART 19
  21. 21. 20Tips & Tricks • You have to build relationships and credibility in order to get people to share your Tweets • Be patient; it takes time to build a strong following • Don’t try to be everything to everyone • Don’t overuse hashtags – hashtags are used to join conversations • Don’t put the same message on all platforms; they are all different communities and different etiquette • Include your Twitter handle in your Facebook info section • Download Twitter app • Create lists to watch certain peopleKRISTINA L STEWART 20
  22. 22. 21Tips & Tricks • You can sign up to get SMS notifications on your phone when a particular person tweets • Twitter is not Facebook • Don’t start a Tweet with a link. Put it near the end of your Tweet • When you are talking directly to someone start with @name • Use bit.ly to shorten links and save space • Understand the difference between spamming and frequency; Tweet often • Change your home page to Twitter as a reminder to stay active • Stay positiveKRISTINA L STEWART 21

×