As presented at The Texas Bankers Association's Emerging Leaders conference, October 2014

1. Making the most
of LinkedIn
Texas Bankers Association
Emerging Leaders Conference
October 2014

2. Hello

3. Hello
pinterest.com/sundininc/interesting-reads-linkedin

4. About LinkedIn
Founded in 2002
100 million in the United States
2nd most popular social network
40% check LinkedIn daily
expandedramblings.com/index.php/by-the-numbers-a-few-important-linkedin-stats

5. About LinkedIn
 Personal Branding
 Research & Opinions
 News & Items of Interest
 Recruiting
 New Business
Sales reps that rapidly
responded to trigger events
via social media saw a 9.5%
increase in annual revenue.
10 Tips to Help you Maximize your LinkedIn Profile. - sales.linkedin.com

6. Your Profile

7. Your Profile
11% more likely your
profile will be viewed

8. Your Profile

9. Your Profile

10. Your Profile

11. HHHHeeeeaaaaddddlllliiiinnnneeee
TTTTiiiittttlllleeee
Your Profile

12. Your Profile

13. Your Profile
www.linkedin.com/in/homeloansbyherbziev

14. I am a mortgage banker who is passionate about building relationships
with clients, realtors and financial professionals to help people buy their
dream homes.
I have earned a reputation with customers and real estate professionals as
a mortgage banker offering exceptional customer service by offering
helpful advice to all individuals involved in our real estate transactions and
communicating with everyone throughout the loan process.
The relationships I develop go beyond just the next transaction and
upholds my commitment, to be recommended as the “lender you can
trust” by every customer we serve and to be a well educated mortgage
professionals that places great value on customer service and even greater
value on building relationships with customers.
Your Profile
www.linkedin.com/in/homeloansbyherbziev

15. Your Profile
www.linkedin.com/pub/roger-sundin/3/a81/229
www.linkedin.com/in/kristinsb

16. Your Profile

17. Your Profile
Crisp, clear photo
Headline vs Job Title
Summary – What’s Your Story
Publicize
Oops! Review Regularly

18. Connections

19. Connections
Jobs
Education
Groups
Connections

20. “I’d like to add
you to my
professional
network.”
Connections
“I’d like to add
you to my
professional
network.”
“I’d like to add
you to my
professional
network.”

21. Connections

22. Got your linked in message.
I prefer communicating through regular
e-mail. I'm sure you can educate
me otherwise :)
Connections

23. Connections
Request
Accept
Avoid the Generic

24. Recommendations and Endorsements

25. Recommendations and Endorsements

26. Request
Reciprocate
Update
Edit
Recommend Subordinates
Overstate or Inflate
Recommendations and Endorsements

27. Groups & Associations

28. Groups & Associations

29. Groups & Associations

30. Answer
Ask
Engage
Sell, Solicit or Annoy
Groups & Associations

31. Sharing
“The best reps are not just present in
social media, they position themselves
as credible and influential sources in
customer networks.”
10 Tips to Help you Maximize your LinkedIn Profile. - sales.linkedin.com

32. Sharing
20 posts per month can help
you reach 60% of your
unique audience.
6 out of every 10 LinkedIn users are
interested in industry insights
/blog.bufferapp.com/7-vital-statistics-to-help-with-your-linkedin-marketing-strategy

33. Sharing
http://blog.bufferapp.com/7-vital-statistics-to-help-with-your-linkedin-marketing-strategy

34. Sharing

35. Company Pages

36. Bank News
Employee News
Job Opportunities
Select Products & Services
Curated Content
Company Pages
Industry Insights

37. Company Pages

38. Company Pages

39. Articles & Links
Personal News
Company News
Press Releases
Financed Projects
Job Openings
Products*
Company Pages and Sharing

40. Ignores the rules
Too personal
Ask!
Sharing

41. Companies

42. Companies

43. Companies

44. Companies

45. What’s Next

46. What’s Next

47. Thank You
Kristin Sundin Brandt
President
 LinkedIn.com/in/KristinSB
 kristin@sundininc.com
 508.650.9668