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visualization 
at Twitter 
data 
Krist Wongsuphasawat / @kristw
Krist Wongsuphasawat / @kristw
Bangkok, Thailand 
Krist Wongsuphasawat / @kristw
Computer Engineer 
Bangkok, Thailand 
Chulalongkorn University 
Krist Wongsuphasawat / @kristw
Computer Engineer 
Bangkok, Thailand 
Programming + Soccer 
Krist Wongsuphasawat / @kristw
Computer Engineer 
Bangkok, Thailand 
Programming + Soccer 
Krist Wongsuphasawat / @kristw
Computer Engineer 
Bangkok, Thailand 
Programming + Soccer 
Krist Wongsuphasawat / @kristw
Computer Engineer 
Bangkok, Thailand 
M.S. in Computer Science 
Univ. of Maryland 
Krist Wongsuphasawat / @kristw
Computer Engineer 
Bangkok, Thailand 
PhD in Computer Science 
Univ. of Maryland 
Information Visualization 
Krist Wongsup...
Computer Engineer 
Bangkok, Thailand 
PhD in Computer Science 
Univ. of Maryland 
Information Visualization 
Krist Wongsup...
Computer Engineer 
Bangkok, Thailand 
PhD in Computer Science 
Univ. of Maryland 
Information Visualization 
Krist Wongsup...
data visualization 
at Twitter
data visualization 
at Twitter
visualization 
data 
at Twitter
vis 
data 
at Twitter
data 
at Twitter 
“Tweets”
data 
at Twitter 
“Tweets” 
#events 
TV Shows New Year 
Earthquake 
Oscars 
Protest 
Super Bowl 
World Cup Election 
Break...
data 
at Twitter 
“Tweets” 
#events 
TV Shows New Year 
Earthquake 
Oscars 
Protest 
Super Bowl 
World Cup Election 
Break...
data 
at Twitter 
“Tweets” 
#events 
TV Shows New Year 
Earthquake 
Oscars 
Protest 
Super Bowl 
World Cup Election 
Break...
vis 
data 
at Twitter 
“Tweets” 
Tell stories about an event, 
Pursue curiosity or inspiration 
Goal:
vis 
data 
at Twitter 
“Tweets” 
Tell stories about an event, 
Pursue curiosity or inspiration 
(with deadline) 
Goal:
Challenge accepted
vis 
data 
at Twitter 
“Tweets” 
Get data 
1
easy?
Having all Tweets 
How people think I feel.
Having all Tweets 
How people think I feel. How I really feel.
Challenges 
• Too much data 
• Want only relevant Tweets 
• hashtag: #BRA 
• keywords: “goal” 
• Need to aggregate & reduc...
Hadoop Cluster 
Vertica 
Pig / Scalding (slow) SQL 
Data Storage 
Tool 
Workflow
Hadoop Cluster 
Vertica 
Pig / Scalding (slow) SQL 
Data Storage 
Tool 
Workflow
Workflow 
Hadoop Cluster 
Vertica 
Pig / Scalding (slow) SQL 
Data Storage 
Tool 
Your laptop Smaller dataset
Hadoop Cluster 
Vertica 
Pig / Scalding (slow) SQL 
Data Storage 
Tool 
Tool node.js / python / excel (fast) 
Final datase...
vis 
data 
at Twitter 
“Tweets” 
Get data 
1 
2 
Visualize
Visualize 
• Peek into data 
• Check data & test ideas 
• Decide how to visualize 
• Guided by data type 
• Choose tools 
...
Visualize 
• Peek into data 
• Check data & test ideas 
• Decide how to visualize 
• Guided by data type 
• Choose tools 
...
(+ media) 
photos, videos 
data 
What? 
TEXT 
Where? When? 
GEO TIME
Visualize Data 
What? 
TEXT 
Where? When? 
GEO TIME
Visualize Data 
What? 
TEXT 
Where? When? 
GEO TIME
Time Tweets/second
Time Tweets/second
Time Tweets/second + Annotation 
http://www.flickr.com/photos/twitteroffice/5681263084/
Visualize Data 
What? 
TEXT 
Where? When? 
GEO TIME
Geo 
Heatmap 
Low density 
High density
Geo 
San Francisco 
flickr.com/photos/twitteroffice/8798020541 
Low density 
High density
Geo 
San Francisco 
Rebuild the world 
based on 
tweet volumes 
twitter.github.io/interactive/andes/
Visualize Data 
What? 
TEXT 
Where? When? 
GEO TIME
Text 
www.wordle.net 
Some experiments 
during World Cup
Text 
www.wordle.net 
Word cloud of Tweets right after the 1st goal
Text Word cloud of Tweets right after the 1st goal 
It was an “own” goal. 
www.wordle.net
Text WordTree [Wattenberg & Viégas 2008] 
www.jasondavies.com/wordtree 
www.jasondavies.com/wordtree
Visualize Data 
What? 
TEXT 
Where? When? 
GEO TIME
Time + Geo 
Japan Earthquake 2011 
blog.twitter.com/2011/global-pulse 
youtu.be/SybWjN9pKQk
Time + Geo Tweet pattern [Rios & Lin 2012] 
Night 
Late night 
Daytime 
Night 
Late night 
Daytime
Time + Geo Tweet pattern [Rios & Lin 2012] 
Night 
Late night 
Daytime 
Night 
Late night 
Daytime
Time + Geo Tweet pattern [Rios & Lin 2012] 
Night 
Late night 
Daytime 
Night 
Late night 
Daytime
Time + Geo Tweet pattern [Rios & Lin 2012] 
Night 
Late night 
Daytime 
Night 
Late night 
Daytime
Visualize Data 
What? 
TEXT 
Where? When? 
GEO TIME
Geo + Text Real-time Tweet map
Geo + Text Real-time Tweet map
Geo + Text Real-time Tweet map 
most 
frequent 
term
Geo + Text Real-time Tweet map 
Gmail was down 
Jan 24, 2014
Geo + Text Real-time Tweet map 
Nelson Mandela 
passed away 
Dec 5, 2013
Visualize Data 
What? 
TEXT 
Where? When? 
GEO TIME
Time + Text 
UEFA Champions League 
Biggest tournament for European soccer clubs 
Many Tweets during the matches
UEFA Champions League 
Team 1 Team 2 
Time + Text 
Dortmund Bayern Munich
UEFA Champions League 
Team 1 Team 2 
Time + Text 
Dortmund Bayern Munich
UEFA Champions League 
Team 1 Team 2 
Time + Text 
Dortmund Bayern Munich
UEFA Champions League 
Team 1 Team 2 
Dortmund Bayern Munich 
Count Tweets mentioning 
the teams every minute 
Time + Text
Time + Text UEFA Champions League
Time + Text UEFA Champions League 
+ “goal” count 
+ context
+ “offside” 
Time + Text UEFA Champions League
+ players 
Time + Text UEFA Champions League
Competition Tree 
vs vs 
A B C D 
vs 
A C 
C
Competition Tree 
vs vs 
A B C D 
vs + 
A C 
C
Competition Tree 
vs vs 
A B C D 
vs + = 
A C 
C
Visualize Data 
What? 
TEXT 
Where? When? 
GEO TIME
Time + Text + Geo State of the Union 
twitter.github.io/interactive/sotu2014
Time + Text + Geo State of the Union 
1) timeline + topic from Tweets 
4) Density map of 
Tweets about 
selected topic 
3)...
Time + Text World Cup 2014
Time + Text + Geo World Cup 2014
Visualize Data 
What? 
TEXT 
Where? When? 
GEO TIME
Visualize Data 
What? 
TEXT 
+ 
Where? When? 
GEO TIME 
Non-Twitter data 
CONTEXT
Time + Text New Year 2014
Time + Text New Year 2014
Time + Text + Geo (c) New Year 2014 
twitter.github.io/interactive/newyear2014/
vis 
data 
at Twitter 
“Tweets” 
Get data 
1 
2 
Visualize
vis 
data 
at Twitter 
“Tweets” 
Get data 
1 
2 
Visualize 
Evaluate 
3
vis 
data 
at Twitter 
“Tweets” 
Get data 
1 
2 
Visualize 
Evaluate 
3 
Iterate!
Evaluation 
• Self 
• Peer feedback 
• Non team members / Potential audience
vis 
data 
at Twitter 
Get data 
1 
2 
Visualize 
Evaluate 
3
vis 
data 
at Twitter 
Get data 
1 
2 
Visualize 
Evaluate 
3 
big data => small data
vis 
data 
at Twitter 
Get data 
1 
2 
Visualize 
Evaluate 
3 
big data => small data 
What? Where? When?
big data => small data self, peer, external 
vis 
data 
at Twitter 
Get data 
1 
2 
Visualize 
Evaluate 
3 
What? Where? W...
big data => small data self, peer, external 
vis 
data 
at Twitter 
“Tweets” 
Get data 
1 
2 
Visualize 
Evaluate 
3 
What...
big data => small data self, peer, external 
vis 
data 
at Twitter 
“Tweets” 
Get data 
1 
2 
Visualize 
Evaluate 
3 
What...
big data => small data self, peer, external 
vis 
data 
at Twitter 
“Tweets” 
Get data 
1 
2 
Visualize 
Evaluate 
3 
What...
big data => small data self, peer, external 
vis 
data 
at Twitter 
“Tweets” 
Get data 
1 
2 
Visualize 
Evaluate 
3 
What...
big data => small data self, peer, external 
vis 
data 
at Twitter 
“Tweets” 
Get data 
1 
2 
Visualize 
Evaluate 
3 
What...
big data => small data self, peer, external 
vis 
data 
at Twitter 
“Tweets” 
Get data 
1 
2 
Visualize 
Evaluate 
3 
What...
Questions?
big data => small data self, peer, external 
vis 
data 
at Twitter 
“Tweets” 
Get data 
1 
2 
Visualize 
Evaluate 
3 
What...
Thank you
Time Tweets/second + Annotation http://www.flickr.com/photos/twitteroffice/5681263084/
Time Tweets/second + Annotation http://www.flickr.com/photos/twitteroffice/5681263084/
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Time Tweets/second + Annotation http://www.flickr.com/photos/twitteroffice/5681263084/ Data Visualization at Twitter

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Time Tweets/second + Annotation
http://www.flickr.com/photos/twitteroffice/5681263084/

Publié dans : Données & analyses
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