Lecture on Mobile and App Economies
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Professor Mo Krochmal explores the emerging mobile and app economies for his Quinnipiac interactive master's degree class "Issues in Contemporary Media."
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Lecture on Mobile and App Economies
- 1. Mobile and App Economies and Innovation Mobile and App Economies and Innovation Learning Module No. 12
- 2. Mobile and App Economies and Innovation Outline 4G Mobile Network 5G Network Mobile Economy Apps App Stores Development Costs M2M App Economies Theories Services App Development
- 3. Mobile and App Economies and Innovation Global Transition to 4G Mobile Networks 4G LTE Map
- 4. Mobile and App Economies and Innovation 5 Years to 5G 5G is moving beyond the hype
- 5. Mobile and App Economies and Innovation Benefits of 5G
- 6. Mobile and App Economies and Innovation Benefits of 5G Intel: From Device to Data Center
- 7. Mobile and App Economies and Innovation TheThe MobileMobile EconomyEconomy IsIs GrowingGrowing Click to See original Chart via Yankee Group
- 8. Mobile and App Economies and Innovation Mobile Economy Expected To Expand Job Opportunities In Tech, Creative Click to View Graphic Via Robert Half (Staffing Agency)
- 9. Mobile and App Economies and Innovation Top App Categories
- 10. Mobile and App Economies and Innovation Top App Categories
- 11. Mobile and App Economies and Innovation Top Apps are: Highly rated, with at least four stars; Often rated, with at least 10,000 app store ratings; Games, social apps, or productivity tools (although the category distribution is broad); Updated at least once a month; Downloaded at least five million times; and, Published by a North American company Dissecting the App Store Top Charts: The Anatomy of a Top App
- 12. Mobile and App Economies and Innovation Apple Store Download History
- 13. Mobile and App Economies and Innovation
- 14. Mobile and App Economies and Innovation App Development Click to see:How Long Does it Take to Build a Mobile App?
- 15. Mobile and App Economies and Innovation Machine-to-Machine #IoT Computing is moving from human-to-human to machine-to-machine. Chart: http://iot-360.eu/2014/about/ The Internet of Things extends Internet connectivity beyond traditional devices like desktop and laptop computers, smartphones and tablets to a diverse devices and everyday things that use embedded technology to communicate and interact.
- 16. Mobile and App Economies and Innovation Theory Joseph Schumpeter -- Creative Distruction Industrial mutation that incessently revolutionizes the economic structure from within, destroying the old one. Example: Netflix effect on video tape and disc rental industry. Blockbuster is a victim of Schumpeter's gale.
- 17. Mobile and App Economies and Innovation Theory David Teece -- Complementary Assets Example: RC Cola was the first to commercialize diet cola and cola in a can. Coke and Pepsi imitated RC and dominated the market because of their complementary assets.
- 18. Mobile and App Economies and Innovation Theory Henry Chesbrough -- Open Innovation Companies want to control innovation, generating ideas, as well as production, marketing, distribution, servicing, financing and supporting. In open innovation, companies can and should use external ideas as well as internal ideas. Examples: Clorox Connects and Lego Cuusoo.
- 19. Mobile and App Economies and Innovation Theory Everett Rogers -- Diffusion of Innovation Innovation is social, not an economic process.
- 20. Mobile and App Economies and Innovation Concept Zero-rating (toll-free data or sponsored data) Mobile network operators (MNO), mobile virtual network operators (MVNO), and Internet Service Providers (ISP) don't charge customers for data used by specific applications or internet services through their network, in limited or metered data plans. It allows customers to use provider-selected content sources or data services like an app store, without worrying about bill shocks. Some see it as a threat to the open Internet. Wikimedia Foundation and Facebook have zero-rating programs.
- 21. Mobile and App Economies and Innovation Concept App Store Optimization Making apps findeable in the app stores.
- 22. Mobile and App Economies and Innovation How to Come Up With App Ideas Think about things that are problems for you, then think about simple solutions Triggers: I hate this . . . This sucks . . . I wish . . . Try it yourself, search for those words on Twitter . . . Consider improvements on current apps. What could be done better? How to Come Up With KILLER App Ideas
- 23. Mobile and App Economies and Innovation Prof. Mo Krochmal Email: mmkrochmal@quinnipiac.edu Office hours: Contact to schedule
Notes de l'éditeur
- U.S. has half of all 4G LTE connections 4G LTE (Long Term Evolution) is a wireless communications standard that offers 10 times the speed of 3G networks for mobile devices. Sprint deployed Mobile WiMax in 2008, while MetroPCS was first to offer LTE service in 2010. LTE smartphones came to the market in 2011. 4G is completely digital and functions on IP telephony. DARPA originally envisioned the 4G technology. SOme $260 billion has been invested in making our top-end 15 MB/second speeds widely available today.
- 4G LTE (Long Term Evolution) is a wireless communications standard that offers 10 times the speed of 3G networks for mobile devices. Sprint deployed Mobile WiMax in 2008, while MetroPCS was first to offer LTE service in 2010. LTE smartphones came to the market in 2011. 4G is completely digital and functions on IP telephony. DARPA originally envisioned the 4G technology. SOme $260 billion has been invested in making our top-end 15 MB/second speeds widely available today.
- The move is on to the next frontier, 5G South Korea will launch a 5G test network for the 2018 Winter Olympic Games, Russia for the World CUp, followed by Japan for the 2020 Summer Olympics. China is also targeting 2020 for its entry into the 5G era. 5G, offering the promose of 100x speeds of 4G, will give us gee-whiz gadgets that are connected, intelligent and able to anticipate our needs. Examples are 2-way HD video, vehicle collision avoidance. Fields affected are healthcare, energy consumption, public safety and more.
- 5G offers the promise of faster speeds, better cloud and data services and new capabilities, such as driverless cars, improved city infrastructures, intelligent machines, sensors, augmented reality. In this infographic from Intel, the chip maker predicts 50 billion devices will be in use by 2020 and enable devices to communicate with each other.
- Even the smallest devices will be able to take advantage of the computing power in the cloud, the data centers. Computing and communcations will converge. Devices will get smaller and smarter. Contextual information will inform the user experience.
- The Yankee Group, an IT consultancy, predicts the mobile economy will grow to $3.1 trillion dollars by 2017, driven by mobile broadband worth 1.1 trillion, mobile and connected devices at $900 billion, Mobile apps and cloud computing at 1.4 trillion and mobile marketing and commerce at $900 billion. Today, Mobile generates 3 percent of US GDP and supports more than 1.3 million jobs.
- The mobile ecosystem directly employed 13 million people in 2014, expected to rise to over 15 million by 2020. Some 2.4 billion people used the mobile Internet by 2015, expected to grow to 3.8 Billion driven by develping countries. By 2020, mobile will connect 49 percent of the world's population, up from 33 percent in 2014, allowing first-time access to banking as well as services that are yet to be developed.
- Some 100 billion apps have been downloads as of June 2015. Google Play had 1.6B apps available as of July 2015, while the Apple store had 1.5B while Amazon, Windows and Blackberry have 900M combined. Apple records 850 app downloads per second. The average person has 119 apps, according to Apple. The Apple App Store generates more revenue than Google Play Stores -- Apple appeals to a wealthier demographic, and its handsets are expensive. Globally, Android users may not have the handy credit/debit card for carrier billing. There are more ad-supported apps on Android, some 195K of the 1.4B apps are pay-for, while the rest are free. Some 110,000 offer in-app purchases.
- You can register as an app developer with Apple for $99. Good luck with that. Apps built by the giants of the business can between $500,000 to $1 million. Agency apps can range from $150-$400K while small shop apps can cost between $50K-$100K. This chart show the associated costs of an app beyond just development. Let's take a closer look.
- Instead of people having to give a computer a command, the machines will perform tasks that humans have indicated they want -- lowering the room temp or turning on the home security system. Millions of connected devices offer the promise of new service, location-awareness and benefits for humanity, and risks to security and privacy. Devices with "always on" network connectivity are enabling new types of attacks that have not been seen in the past; these devices represent a new set of targets for potential data exposure and crime