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KSHITIZ ANAND
L’école de design Nantes Atlantique
@kshitiz
WHY WE LOVE
THE PRODUCTS
WE LOVE
17 April 2015, Delhi
Presently
Dean & Director - India Operations at L'École de Design Nantes Atlantique
Founder & Principal Designer - Happy H...
WE LIVE
IN A
COMPLEX
WORLD
SURROUNDED
BY
PRODUCTS
SURROUNDED
BY
UNUSABLE
PRODUCTS
WITH
INFORMATION
OVERLOAD
WE ARE
SPOILT FOR
CHOICES
GOOD UX
IS THE
DIFFERENTIATOR
UX SPANS
ACROSS
PRODUCTS
SYSTEMS
SERVICES
What are some
Products &
Services you love
WHY?
WE LOVE THINGS
BECAUSE WE
CONNECT
WITH IT
EMOTIONALLY
We’ve a lot more power in our tools
UX will get more challenging now!
TO HAVE A
GOOD
USER
EXPERIENCE IS
TO DELIGHT!
Delight = Features ?
Avoid this popular misunderstanding
USERS
ALWAYS
HAVE
A BIAS
Contour Bias : Users prefer more rounded,
smoother edges products
SPEAK THE
USER’s
LANGUAGE
What users say could be different than what users do.
COLOURS
DEFINE
PRODUCT
VALUES
The Red Dress effect
ANTICIPATE
USER
NEEDS
When iPads became popular as Teethers for babies
CLEAR
PRODUCT
LANGUAGE &
LABELS
AVOID
CONFUSING
THE USER WITH
MANY CHOICES
LOOK AT
OVERALL UX
AS A SUM OF
SMALL
EXPERIENCES
“The”
experience
An
experience
An
experience
An
experience
An
experience
An
experience
An
experienceAn
experience
An
exper...
ALWAYS ASK
HOW HAVE YOU
IMPACTED
USER
BEHAVIOR
WHAT
BRAND VALUE
YOU STAND
FOR
UX IS A LARGER
THING
NOW REFLECT
BACK ON THOSE
PRODUCTS WE SAW
WITH THESE
UX ATTRIBUTES
ROBUSTNESS
EASY ADOPTION
ASPIRATION
USER BEHAVIOR
ERGONOMIC
PLAYFUL
ENGAGEMENT
DOING IT RIGHT
SIMPLICITY
USER NEEDS
JOY TO USE
CHALLENGING
EASY EXPLORE
LONG LASTING
LIFESTYLE
A GOOD STORY
MULTI SENSORY
STICKINESS
EASE OF USE
…and that is why,
we love the
products we love.
LET UX
help you
May the
force of UX
guide you
in this quest.
J
Organized by
UNICOM Training & Seminars Pvt. Ltd.
contact@unicomlearning.com
www.unicomlearning.com
www.kshitizanand.com
T...
Why we love the products we love
Why we love the products we love
Why we love the products we love
Why we love the products we love
Why we love the products we love
Why we love the products we love
Why we love the products we love
Why we love the products we love
Why we love the products we love
Why we love the products we love
Why we love the products we love
Why we love the products we love
Why we love the products we love
Why we love the products we love
Why we love the products we love
Why we love the products we love
Why we love the products we love
Why we love the products we love
Why we love the products we love
Why we love the products we love
Why we love the products we love
Why we love the products we love
Why we love the products we love
Why we love the products we love
Why we love the products we love
Why we love the products we love
Why we love the products we love
Why we love the products we love
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Why we love the products we love

Slides from my talk at the UI/UX conference on Fundamentals of User Experience Design, held in Delhi.

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Why we love the products we love

  1. 1. KSHITIZ ANAND L’école de design Nantes Atlantique @kshitiz WHY WE LOVE THE PRODUCTS WE LOVE 17 April 2015, Delhi
  2. 2. Presently Dean & Director - India Operations at L'École de Design Nantes Atlantique Founder & Principal Designer - Happy Horizons Consulting Visiting Faculty – Institute of Product Leadership, exec MBA programs Previous Design Head, Kuliza Technologies Founder & Director, Deskala Research and Design & Consulting Designer @Motorola, Infosys Education M S in HCI Design , Indiana University Bloomington, USA B Des in Communication Design, IIT Guwahati, India Contact kshitiz@happyhorizons.in Twitter: @kshitiz LinkedIn: in.linkedin.com/in/kshitizanand/ Website: www.kshitizanand.com
  3. 3. WE LIVE IN A COMPLEX WORLD
  4. 4. SURROUNDED BY PRODUCTS
  5. 5. SURROUNDED BY UNUSABLE PRODUCTS
  6. 6. WITH INFORMATION OVERLOAD
  7. 7. WE ARE SPOILT FOR CHOICES
  8. 8. GOOD UX IS THE DIFFERENTIATOR
  9. 9. UX SPANS ACROSS PRODUCTS SYSTEMS SERVICES
  10. 10. What are some Products & Services you love WHY?
  11. 11. WE LOVE THINGS BECAUSE WE CONNECT WITH IT EMOTIONALLY
  12. 12. We’ve a lot more power in our tools
  13. 13. UX will get more challenging now!
  14. 14. TO HAVE A GOOD USER EXPERIENCE IS TO DELIGHT!
  15. 15. Delight = Features ? Avoid this popular misunderstanding
  16. 16. USERS ALWAYS HAVE A BIAS
  17. 17. Contour Bias : Users prefer more rounded, smoother edges products
  18. 18. SPEAK THE USER’s LANGUAGE
  19. 19. What users say could be different than what users do.
  20. 20. COLOURS DEFINE PRODUCT VALUES
  21. 21. The Red Dress effect
  22. 22. ANTICIPATE USER NEEDS
  23. 23. When iPads became popular as Teethers for babies
  24. 24. CLEAR PRODUCT LANGUAGE & LABELS
  25. 25. AVOID CONFUSING THE USER WITH MANY CHOICES
  26. 26. LOOK AT OVERALL UX AS A SUM OF SMALL EXPERIENCES
  27. 27. “The” experience An experience An experience An experience An experience An experience An experienceAn experience An experience
  28. 28. ALWAYS ASK HOW HAVE YOU IMPACTED USER BEHAVIOR
  29. 29. WHAT BRAND VALUE YOU STAND FOR
  30. 30. UX IS A LARGER THING
  31. 31. NOW REFLECT BACK ON THOSE PRODUCTS WE SAW WITH THESE UX ATTRIBUTES
  32. 32. ROBUSTNESS
  33. 33. EASY ADOPTION
  34. 34. ASPIRATION
  35. 35. USER BEHAVIOR
  36. 36. ERGONOMIC
  37. 37. PLAYFUL
  38. 38. ENGAGEMENT
  39. 39. DOING IT RIGHT
  40. 40. SIMPLICITY
  41. 41. USER NEEDS
  42. 42. JOY TO USE
  43. 43. CHALLENGING
  44. 44. EASY EXPLORE
  45. 45. LONG LASTING
  46. 46. LIFESTYLE
  47. 47. A GOOD STORY
  48. 48. MULTI SENSORY
  49. 49. STICKINESS
  50. 50. EASE OF USE
  51. 51. …and that is why, we love the products we love.
  52. 52. LET UX help you May the force of UX guide you in this quest. J
  53. 53. Organized by UNICOM Training & Seminars Pvt. Ltd. contact@unicomlearning.com www.unicomlearning.com www.kshitizanand.com THANK YOU Twitter: @kshitiz

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