1.
Source: Nielsen Universe Estimates 2013
MARKET RANK 12
Total TV Households 1,818,900
Population
Total Persons 2+ 4,427,987
Total Persons 18+ 3,508,203
Total Women 18+ 1,800,333
Total Men 18+ 1,707,870
Key Demo Breakout
A18-34 1,005,141
A18-49 1,955,840
A25-54 1,931,764
W18-34 499,811
W18-49 977,891
W25-54 959,561
M18-34 505,330
M18-49 977,949
M25-54 944,810
African-Amer. Household Rank #47
Hispanic Household Rank #26
Asian Household Rank #7
Source: NSI Seattle Universe Estimates Feb’13
About The Seattle Market
Comcast 70.9%
ADS 21.9%

2.
2013-2014 CW PRIME SCHEDULE
Emily Owens,
M.D.

3.
TRADITIONAL MEDIA
1 Television Station (KSTW)
4 Radio Stations (KZOK, KMPS, KPTK, KJAQ)
Sponsorships: Program, Feature
Dedicated Customized Programming
Commercials/PSAs
Look Live Commercials
DIGITAL MEDIA
Homepage/Section Sponsorship
Custom Micro Sites, Contests, Slideshows, Banners, Message Unit
Rich Media – Flash, Expandable Images or Streaming Video
BannerLink
Mobile Text/E-Mail Blast Marketing
:15 pre-roll
Content provider
Local Offers
Local Pages
Contest or Promotion Page
Multi-Platform Campaign Elements
Social Media: Facebook, Twitter
USER GENERATED CONTENT (UGC) APPLICATION
Photos, Videos, Voting, Commenting, Viral Capabilities
Blogs
SPONSORSHIPS
LegaliTV
Last Laugh TV
HilariTV
Season Premieres/Season Finales
Programming Blocks
Movie Screenings
The Crew (Street Team)
Eyeliners/Tweets
Animated Squeezebacks
PRODUCTS/SERVICES
Creative Services – Logo, Tagline, Commercial Concepts
Production & Editing Services
Graphic Design
Research Elements
Research Data Collection (Surveys, E-mail blasts)
Tickets (Sporting Events, Plays, Concerts, Events)
Cross Promotional Partners (3rd
Party Underwriters)
PR/Communications Consulting
Incentive Trips (Super Bowl, China, Mariners Spring Training)
Office Space to Host Meetings/Info Sessions
EVENT MARKETING
Top Model Casting Call
Family Feud Casting Call
CW11 – KSTW TV Station Capabilities

4.
Squeezebacks Eyeliners CW Prime Tweets
Custom Snipes and Graphics
On-air :10 custom graphics
and messages appear in
KSTW syndicated programs
at the end of the show during
the credits
On-air :07-:10 custom logo or
graphic appear in the lower
third position of screen during
select KSTW programs
On-air :07-:10 custom logo
appears in the lower third
position of screen during the
9:00PM CW Prime program

5.
Reach your future customers
with CW11 KSTW TV.
From Court shows, popular
Syndicated Comedies, to the
hottest new shows in Prime -
CW11 KSTW attracts a VERY
broad audience.
The powerful team of CBS owned CW11 KSTW Television, CBS Radio stations, and CBS Digital properties
can work together to help accomplish your marketing and sales objectives with creative multi-platform
campaigns!
From the latest Country hits,
Pop & Alternative chart toppers,
to Classic Rock or the most up
to date news in Sports – CBS
Radio can reach listeners of
many lifestyles!
CBS Digital properties offer a
range of options – from banners
ads, video pre-roll, home page
takeovers to geo-targeted
interactive banners
CBS Television/Radio/Digital - Seattle

6.
Monthly Reach
CWSeattle.com & CBSSeattle.com: 655,145 Pageviews
377,953 Unique Visitors
Monthly Reach
CWSeattle.com & CBSSeattle.com: 655,145 Pageviews
377,953 Unique Visitors
Reaching a diverse mix of audiences, CWSeattle & CBSSeattle websites build the frequency, engagement and interaction needed to drive more business.
Source: Google Analytics, July 2013.
DISPLAY
• Leaderboard: 728x90
• Medium Rectangle: 300x250
• Super Skyscraper: 300x600
$10 CPM
AUDIO STREAMING
• Pre-roll offered in :15, :30, or :
60 sec -All
lengths can be paired with
300x250 Companion ad*
$20 CPM
VIDEO STREAMING
• Pre-roll offered in :15 or :30
sec -Ad Sizes
vary on site pages
• Local sites: 640x480
• Photo gallery on Local sites:
780x500
• Streaming player: 782x440
• In-stream video: 640x350
• In-banner video ads also
available**
$10/Spot
SPONSORSHIP
• Branded Wallpaper:
1768x1050
• Pencil Pushdown: 970x66
collapsed, 970x418 expanded
• Sponsor buttons: 88x31,
150x40, 120x60***
$500/Day
CWSeattle Digital Capabilities

7.
Unique
Visitor
s
Page
Views
Pages
per
Visit
Length
of Visit
Streamin
g
Sessions
CUME
Streaming
735,160 1,413,371 1.6 5:02 26,076 9,985
40,364 210,663 3.9 15:36 79,307 21,607
30,251 142,360 3.9 13:22 45,528 11,320
40,667 270,530 4.8 16:56 81,745 20,932
5,837 24,883 5.3 11:50 n/a n/a
TOTAL 852,279 2,061,807 n/a n/a 232,656 63,844
8
CBS SEATTLE DIGITAL
TRAFFIC OVERVIEW
KMPS-FM Database: 19,367
JACK-FM Database: 9,923
KZOK-FM Database: 4,450
TOTAL: 33,740
Source 2012 Google Analytics - 2012 Ando Media (streaming)
3/29/13
KMPS-FM Database: 27,662
JACK-FM Database: 14,523
KZOK-FM Database: 22,000
TOTAL: 64,185

8.
NEWS SPORTS LIFESTYLE
WEATHER TRAFFIC
600x250 Ad
MUSIC
CBS Digital Media

9.
CBS Seattle Demographics
Male 52%
Parents (any children in HH) 48%
Earn 100K+ 25%
A25-54 67%
Attended College, College grad
or more
73%
Source: Google Analytics, June, July, August Ave. 2012.
Our Seattle CBS Digital Media platform delivers results through Display, Local Search, Mobile,
Offers, Sponsorships, Streaming and Video advertising opportunities.
CBS Digital Media: Fact Sheet
CBS Seattle Sites
Monthly Page Views 1.3 Million
Monthly Unique Visitors 522,519
Time Spent (mins per visit) 4.6 minutes
Top (5) Nationally Ranked Media Site
Time Spent #1
Page Views #2
Unique Visitors #5
CW Seattle & CBS Seattle
Platform Examples:
CBS Streaming Player CBS Video Pre-Roll
Safe.
Efficient.
Effective.
CBS Mobile - App and WAP Inventory

10.
This is a working proposal and subject to revision and approval of all parties. The concepts are the property of
CBS Television and KSTW-TV. This cannot be used or copied without the express permission of KSTW-TV.
In-Stream Video
Full Episodes on CWTV.com
CW11 offers a NEW, EXCITING,
and EXCLUSIVE, local in-stream
video advertiser opportunity on
CWTV.com!
 30-second brand creative runs
1st
position in the 5th
break of
EVERY FULL EPISODE STREAM
(can also run as 2x :15 book-ends)
 100% ownership of the local
position across all full episode
streams
 10 PRIME PROGRAMS Spots
will stream ROS in episodes of
the current 10 prime programs
on CWTV.com (The latest five episodes).

11.
PARTNERSHIP OPPORTUNITIES
Emily Owens,
M.D.

12.
Emily Owens,
M.D.
CBS
Baltimore: WJZ
Boston: WBZ
Chicago: WBBM
Dallas: KTVT
Denver: KCNC
Detroit: WWJ
Los Angeles: KCBS
Miami: WFOR
Minneapolis: WCCO
New York: WCBS
Philadelphia: KYW
Pittsburgh: KDKA
Sacramento: KOVR
San Francisco: KPIX
The CW
Atlanta: WUPA
Detroit: WKBD
Philadelphia: WPSG
Pittsburgh: WPCW
Sacramento: KMAX
San Francisco: KBCW
Seattle: KSTW
Tampa: WTOG
IND
Boston: WSBK
Dallas: KTXA
Los Angeles: KCAL
Miami: WBFS

13.
Our Purpose:
CBS Community Partnerships is a division within the CBS Corporation whose mission is to identify community
issues and develop multi-media strategies to address social concerns that inspire change. We work specifically
with government agencies, foundations, private sector companies and non-profit organizations on these social
responsibility programs.
What We Offer:
 Unique, all-inclusive campaigns that help stretch limited funds by offering cost effective
ways to disseminate your message.
 A specialized team of experts experienced in helping you deliver your message to its
largest potential audience.
 Cutting edge research that eliminates waste and helps define your best target audience.
 Fully executed production for television, radio, web, out-of-home and other media
components.
 Capabilities including, but not limited to procurement of high-profile spokespersons,
interactive web chats, web content development, text messaging, e-newsletters, grass roots
marketing and promotion, phone banks and more.
Awareness. Prevention. Education.

14.
Purpose:
HealthSolutions is a division within the CBS Corporation whose mission is to identify health
issues and develop multi-media strategies to address the issues and inspire change. We help
gain credibility with your patients by aligning with major health organizations, key physicians &
pharmacy partners to offer targeted educational programs designed to grow your brand.
For over 12 years HealthWatch™ is broadcast television’s most recognized brand for promoting
awareness for today’s health issues and healthy living.
• Custom created content under the highly recognized brand of HealthWatch provides the educational
backdrop to your marketing message.
• HealthWatch promotes our medical partners delivering valuable information that pertains to different
topics throughout the year, and at the same time is designed to generate new customers and increase
business for our partners.
• Impact your medical professional community (physician & pharmacy chains) by featuring them in
HealthWatch messages.
Remedy:
27 television stations covering approximately 40% of the country. Additionally our capabilities include
digital, print, outdoor, radio, long form video, interactive events, promos, physician office digital TV
network, hospital television network and pharmacy partners.

15.
CUSTOM LIFESTYLE CONTENT
HEALTHWATCH
BRANDED FEATURES
RETAILIN-MARKET EVENTS
DIGITAL
HEALTHWATCH/
LOCAL NEWS
COMMUNITY PROJECTS
PSAs
IN-HOUSE PRODUCTION

16.
About EcoMedia
At CBS EcoMedia, we harness the
power of advertising and channel it
into tangible social change.
Through our turn-key EcoAd,
WellnessAd, and EducationAd
programs, advertisers have the
uniquely powerful opportunity to link
their marketing communications with
important, measurable benefits in
local communities – all within
existing ad budgets.
Advertiser Benefits
Through our programs and the
community projects that are
supported, advertiser opportunities
include:
•Associate advertising impressions with
meaningful benefits for people and communities
•Access to EcoMedia Project Partners and
community leaders
•Participate in project ribbon-cutting ceremonies
and press events
•Extend campaign messaging and brand
presence through:
• PR
• Social media
• Project-oriented video vignettes
•Align the advertising campaign with the
community project through on-air support/TV
elements, such as:
• Program-based spot documenting the
advertiser’s role in the project’s success

17.
Value and Efficiency

18.
ESTIMATES
Emily Owens,
M.D.

19.
CW11 Weather Watch
M-S 11:00pm HH RTG RA18-49 RA25-54
KSTW 0.9 0.7 0.7
ESTIMATE IS BASED ON THE ACTUAL PERFORMANCE OF FRASIER MO-FRI 11:00P-11:30P ON KSTW IN NOV’11 L+SD.
Local weather is now featured on KSTW every night
at 11:00pm!
Join meteorologist Paul Deanno as he highlights the
evening’s daily forecast as your brand/message is
showcased in a custom :90 second segment every
night.
Sponsorship Elements:
• :05 Intro/Lead-in Billboard (SPONSOR mention – ex:
Tonight’s CW11 Weather Watch is brought to you by
SPONSOR)
• :55 weather segment (SPONSOR LOGO appears in lower
third corner of screen)
• :30 sponsor commercial spot (directly follows weather
segment)
Total Investment: $3,500 Mon-Sun (7x per week)
Mon-Sun, 11:00PM Daily
This is a working proposal and subject to revision and approval of all parties. The concepts are the property
of CBS Television and KSTW-TV. This cannot be used or copied without the express permission of KSTW-

20.
Breaking Pointe
Mondays 9:00PM – 10:00PM
Season premiere: July 22, 2013
HH A25-54 W18-34 W18-49 W25-54
Breaking Pointe 0.9/2 0.7 0.6 0.8 1.0
Rationale: ESTIMATE IS BASED ON THE ACTUAL PERFORMANCE OF BRKG POINTE-CW Thu 8:00p-9:00p IN
LPJun/2012LS ON KSTW.
The acclaimed reality series BREAKING POINTE returns for a
second season. This critically-acclaimed docuseries rips back
the curtain on the inner workings of the elite Salt Lake City
ballet company, Ballet West. BREAKING POINTE obliterates
the notion that ballet is a dated art form and shatters pre-
conceived stereotypes about the men and women who give
their lives to the world of ballet. Underneath the tights and
tutus lie warriors who battle in a gritty world of extreme
athleticism, focus and dedication while hunting for the
unattainable…perfection. In this close-knit community, the
dancers’ lives intertwine both inside and outside of the studio,
often putting intense pressure on friendships and romance.

21.
Whose Line Is It Anyway?
Tuesdays 8:00PM & 8:30PM
Series premiere: July 16, 2013
HH A18-49 A25-54 W18-49 W25-54
Whose Line Is It
Anyway?
1.1/2 0.6 0.6 0.8 0.8
Rationale: ESTIMATE IS BASED ON THE ACTUAL 2 HH SHARE OF CW’S SUMMER 2012 REALITY OH SIT APPLIED
TO JULY ‘12 TP HUT/PUT. DEMOS IN PROP TO OH SIT! IN OCT’12 LSD.
Whose Line is it Anyway? is an improvisational comedy
show with new host of the series – Aisha Tyler! The show
consists of a panel of four performers Ryan Stiles, Wayne
Brady, and Colin Mochrie, who had also appeared on the
original UK show, are joined by a recurring cast member or a
special guest as the fourth performer . They create
characters, scenes and songs on the spot, in the style of
short-form improvisation games, many taken
from theatresports. Topics for the games are based on
either audience suggestions or predetermined prompts from
the host, Aisha Tyler. Tyler would set up a game and
situation that the performers would improvise.

22.
Perfect Score
Tuesdays 9:00PM & 9:30PM
Series premiere: July 16, 2013
HH A18-49 A25-54 W18-49 W25-54
Perfect Score 0.9/2 0.6 0.7 0.8 1.0
Rationale: ESTIMATE IS BASED ON THE ACTUAL PERFORMANCE OF CW’S SUMMER 2012 REALITY BREAKING
POINTE ON KSTW IN JUNE’12 LSD.
PERFECT SCORE, hosted by fan-favorite actress Arielle
Kebbel (“John Tucker Must Die,” “The Vampire Diaries”),
puts a unique twist on dating game shows by not only giving
players a chance to win a date, but also the opportunity to
win cold hard cash -- IF they can successfully identify their
perfect match. In each half-hour episode, two friends
compete to see who can pick their ideal mate from a group
of 12 prospective singles, after both the players and the
contestants have taken compatibility tests. These tests are
used to assign cash values to each possible match, and the
player who selects the most compatible single – with the
highest cash value – wins the cash prize and the date!

23.
Capture
Wednesdays 9:00PM-10:00PM
Series premiere: July 31, 2013
HH A18-49 A25-54 W18-49 W25-54
The Hunt 0.9/2 0.6 1.0 0.8 1.0
Rationale: ESTIMATE IS BASED ON THE ACTUAL PERFORMANCE OF CW’S SUMMER 2012 REALITY BREAKING
POINTE ON KSTW IN JUNE’12 LSD.
In this intense new wilderness competition, 12 teams of
2 will enter “The Arena,” a fenced-in enclosure in the
middle of the wild, where they must live for one month
and compete against each other for scarce
resources. With $250,000 on the line, it’s a winner-
take-all battle in which the teams must hunt each other
down to survive.

24.
Queen Latifah
Fall 2013
Start date: September 16, 2013
Mon-Fri 10:00AM-11:00AM
Mon-Fri 4:00PM-5:00PM
HH A18-49 A25-54 W18-49 W25-54
4PM-5PM 2.0/5 0.6 0.7 0.9 1.1
Rationale: ESTIMATE IS BASED ON THE ACTUAL PERFORMANCE OF NEW FEMALE HOSTED TALK SHOWS IN
NOV’12 LSD APPLIED TO NOV’12 TP HUT/PUTS. (KATIE/KING MF 4P; RICKI/KCPQ MF 3P)
The Queen Latifah Show – new to CW11! The Queen
Latifah show will be executive produced by Queen Latifah
and Hollywood power couple Will and Jada Pinkett Smith.
The Queen Latifah Show will feature celebrity interviews,
human interest stories, comedy, pop culture and musical
performances. It is expected to showcase Queen Latifah’s
talents, blending comedy and music into her hosting duties.
HH A18-49 A25-54 W18-49 W25-54
10AM-11AM 1.4/5 0.4 0.5 0.6 0.8
Rationale: ESTIMATE IS BASED ON THE ACTUAL PERFORMANCE OF NEW FEMALE HOSTED TALK SHOWS IN
NOV’12 LSD APPLIED TO NOV’12 TP HUT/PUTS. (KATIE/KING MF 4P; RICKI/KCPQ MF 3P)

25.
Bethenny
Fall 2013
Start date: September 9, 2013
Mon-Fri 11:00AM-12:00PM
Mon-Fri 5:00PM-6:00PM
HH A25-54 W18-34 W18-49 W25-54
5PM-6PM 2.5/5 0.9 1.1 1.1 1.4
Rationale: ESTIMATE IS BASED ON THE ACTUAL PERFORMANCE OF NEW FEMALE-HOSTED TALK SHOWS IN NOV
’12 LSD APPLIED TO NOV ’12 TP HUT/PUTS. (KATIE/KING MF 4P; RICKI/KCPQ MF 3P)
Bethenny Frankel brings her distinctive voice and candid point of
view to CW11! "Bethenny," the show, embodies Bethenny the
woman; it is real, honest, informative and most of all, entertaining.
Her show covers all the areas that women care about; love and
relationships, beauty and fitness, celebrity and pop culture.
Bethenny, "the queen of too much information," is the honest, un-
filtered girlfriend who tells it like it is. When she doesn't have the
answers she brings in experts who do, even her own psychologist
will be on hand.
HH A25-54 W18-34 W18-49 W25-54
11AM-12PM 1.4/5 0.5 0.7 0.6 0.8
Rationale: ESTIMATE IS BASED ON THE ACTUAL PERFORMANCE OF NEW FEMALE-HOSTED TALK SHOWS IN NOV
’12 LSD APPLIED TO NOV ’12 TP HUT/PUTS. (KATIE/KING MF 4P; RICKI/KCPQ MF 3P)

26.
The Middle
Fall 2013
Start date: September 16, 2013
Mon-Fri 6:00PM-7:00PM
HH A25-54 A18-49 W18-49 W25-54
6-7PM 1.1/2.2 1.0 0.7 1.0 1.4
RATIONALE: ESTIMATE IS BASED ON FEB13 "RULES OF ENGAGEMENT" HH SHR (2.2) APPLIED TO THE OCT12 AND NOV12 TP
AVG. HUT. DEMOS IN PROPORTION TO OCT12 AND NOV12 TP. "THE MIDDLE" WILL BENEFIT FROM A "BETHENNY" LEAD-IN AND
SHOULD HAVE A SIMILAR SUCCESS TO "RULES OF ENGAGEMENT".
Frankie (Patricia Heaton) and her husband, Mike (Neil Flynn), have lived in Orson, Indiana, their whole lives. A man of few words (every one a zinger),
Mike is a manager at the town quarry and Frankie is the third-best used car salesman (out of the three) at the local dealership. She may not be a high-
powered career woman, but when it comes to her family, she'll go to just about any length. And with kids like these, she had better. There's Axl (Charlie
McDermott), her semi-nudist teenage son conceived while under the influence of Guns N' Roses; Sue (Eden Sher), the awkward teenage daughter who
fails at everything... but with the utmost of gusto; and their seven-year-old son Brick (Atticus Shaffer), whose best friend is his backpack. Sometimes it
seems like everyone is trying to get to the top, or struggling not to hit bottom, but we think Frankie and her family will find a lot of love, and a lot of
laughs, somewhere in The Middle.

27.
OH SIT!
Season premiere: April 15, 2013
Mondays 8:00PM-9:00PM
HH A25-54 W18-34 W18-49 W25-54
OH SIT! 0.7/1 0.5 1.4 0.7 0.7
Rationale: OH SIT RETURNS TO THE CW IN APRIL’13. THE FINALE DOUBLED ITS HH RATING OVER THE
PREMIERE. ESTIMATE IS BASED IN APRIL ‘12 LSD TP PERIOD HH RTG (0.7) APPLIED TO MAY ‘12 TP HUT/PUTS.
DEMOS IN PROP TO OH SIT IN OCT’12 LSD.
Hosted by actor/comedian Jamie Kennedy ("The
Ghost Whisperer") and actress/television host Jessi
Cruickshank ("MTV Live"), OH SIT! is a fun, high-
stakes, high-octane musical chairs competition, in
which 12 thrill-seeking daredevils race head to head
through five physically demanding, obstacle course-
style eliminations as they each compete to claim a
chair, to the sounds of a live band. At the end of the
hour, only one contestant will be left sitting triumphant
to seize the cash prize.

28.
Rachel Bilson leads a stellar ensemble
cast in this fish-out-of-water comedic
drama about small-town living, big city
attitudes and complicated love
triangles. It’s been nearly two years
since Dr. Zoe Hart moved to BlueBell,
Alabama, and shook up life in this
small town. Now Zoe navigates
between bad boy Wade Kinsella and
good hearted George Tucker. Zoe’s
love life is still a mess, and she’s not
sure what the future holds in store for
her, but we know it will be juicy and full
of fun.
HH A18-49 A25-54 W18-49 W25-54
Hart of Dixie 0.8/1 0.7 0.8 1.2 1.2
Rationale: ESTIMATE IS BASED ON THE ACTUAL PERFORMANCE OF HART-DIXIE-CW Tue 8P IN LPFeb/2013LS
ON KSTW ADJUSTED TO THE LPNov/2012ovs TP HUT LEVEL FROM Mon 8-9p.
Hart of Dixie
Mondays 8:00PM–9:00 PM
Season Premiere: October 7, 2013

29.
Beauty and the Beast
Mondays 9:00PM–10:00 PM
Season Premiere: October 7, 2013
HH A18-49 A25-54 W18-49 W25-54
Beauty and the Beast 1.1/1 0.9 1.0 1.4 1.2
Rationale: ESTIMATE IS BASED ON THE ACTUAL PERFORMANCE OF BEAUTY&BST-CW Thu 9-10p IN
LPNov/2012OVS ON KSTW ADJUSTED TO THE LPNov/2012OVS TP HUT LEVEL FROM MON 9-10p.
Detective Catherine Chandler, shaken to the
core over the fact that everything she thought
she knew about her life has been a lie, is
determined to get answers to the secrets that
have been revealed about her family. Cat must
also navigate her evolving relationship with
handsome doctor Vincent Keller, who becomes
a terrifying beast when enraged, unable to
control his super-strength and heightened
senses. Cat and Vincent continue to grapple
with the desire to be a normal couple while
trying to stay one step ahead of the mysterious
organization known as Muirfield.

30.
The Originals
Tuesdays 8:00PM–9:00 PM
Series Premiere: October 3, 2013
When Klaus Mikaelson, the original vampire-werewolf
hybrid, receives a mysterious tip that a plot is brewing
against him in New Orleans, he returns to the city his
family helped build. Klaus’ questions lead him to a
reunion with his diabolical former protégé, Marcel, a
charismatic vampire who has total control over the
human and supernatural inhabitants of New Orleans.
Tensions between the town’s supernatural factions are
nearing a breaking point as Marcel rules with absolute
power. With the help of his brother Elijah, Klaus, vows
to reclaim what was once his – the power, the city and
his family.
HH A18-49 A25-54 W18-49 W25-54
The Originals 2.2/4 2.0 1.4 2.6 1.9
Rationale: ESTIMATE IS BASED ON THE ACTUAL PERFORMANCE OF VAMPIRE DRS-CW Thu/8p IN LPNov/2012OVS
KSTW ADJUSTED TO THE LPNov/2012OVS TP HUT LEVEL FROM TUE 8-9p

31.
Supernatural
Tuesdays 9:00PM–10:00 PM
Season Premiere: October 8, 2013
HH A18-49 A25-54 W18-49 W25-54
Supernatural 1.3/2 1.0 1.1 0.9 1.1
Rationale: ESTIMATE IS BASED ON THE ACTUAL PERFORMANCE OF SUPERNATURAL-CW Wed 9-10p IN
LPNov/2012OVS ON KSTW ADJUSTED TO THE LPNov/2012OVS TP HUT LEVEL FROM Tue 9-10p.
The thrilling and terrifying journey of the
Winchester brothers continues as
SUPERNATURAL enters its ninth season.
With the help of their protector, the fallen
angel Castiel, Sam and Dean have faced
everything from the yellow-eyed demon
that killed their mother to vampires, ghosts,
shapeshifters, angels and fallen gods.
They even came face-to-face with Lucifer
and the Four Horsemen in averting the
Apocalypse. Despite their endless struggle
and sacrifice to defeat the world’s
monsters, they know that, come nightfall,
something otherworldly — something
supernatural — will claw its way out of the
shadows.

32.
Arrow
Wednesdays 8:00PM-9:00PM
Season Premiere: October 9, 2013
After a violent shipwreck, billionaire playboy Oliver
Queen was missing and presumed dead for five
years before being discovered alive on a remote
island in the Pacific. He returned home to Starling
City, bent on righting the wrongs of his family and
fighting injustice. To do this, he creates the persona
of Arrow – a vigilante – and allies himself with former
military man John Diggle and computer science
expert Felicity Smoak, while keeping his secret from
those closest to him.
HH A18-49 A25-54 W18-49 W25-54
Arrow 2.2/4 0.9 1.0 1.0 1.2
Rationale: ESTIMATE IS BASED ON ACTUAL PERFROMANCE OF ARROW-CW Wed 8-9p IN LPNov/2012OVS ON
KSTW.

33.
Tomorrow People
Wednesdays 9:00PM –10:00PM
Series Premiere: October 9, 2013
HH A18-49 A25-54 W18-49 W25-54
Tomorrow People 2.1/4 0.9 1.0 1.1 1.2
Rationale: ESTIMATE IS BASED ON THE ACTUAL PERFORMANCE OF TOMORROW PEOPLE’S LEAD-IN (ARROW-
CW Wed 8p) IN LPNov/2012 OVS ON KSTW ADJUSTED TO THE PNov/2012 OVS TP HUT LEVEL FROM Wed 9:00p-
10:00p
Stephen Jameson was a “normal” teenager,
until he began hearing voices and teleporting in
his sleep, never knowing where he might wake
up. In desperation, Stephen listens to one of the
voices in his head, and it leads him to the
Tomorrow People — John, Cara and Russell —
and their astonishing abilities of telekinesis,
teleportation and telepathic communication.
Though he is one of them, Stephen is not willing
to turn his back on his human family, and he
sets out on his own path — a journey that could
take him into the shadowy past or into an
unknown future with THE TOMORROW
PEOPLE.

34.
The Vampire Diaries
Thursdays 8:00PM–9:00 PM
Season Premiere: October 3, 2013
HH A18-49 A25-54 W18-49 W25-54
The Vampire Diaries 2.1/4 1.9 1.3 2.4 1.7
Rationale: ESTIMATE IS BASED ON THE ACTUAL PERFORMANCE OF VAMPIRE DRS-CW Thu 8:00P-9:00P IN
LPNov/2012OVS ON KSTW.
In the tumultuous fourth season of THE
VAMPIRE DIARIES, the world of Mystic Falls
was turned upside down when the beautiful
and compassionate Elena Gilbert (Nina
Dobrev) came face-to-face with her worst
nightmare – life as a vampire. While Elena
struggled to control her new powers and the
overwhelming thirst for blood, the astonishing
news that a cure for vampirism may actually
exist reached Damon (Ian Somerhalder) and
Stefan (Paul Wesley) Salvatore, the two
vampire brothers who love her. Their search
for the cure leads the brothers, along with
Elena’s brother Jeremy (Steven R. McQueen)
and her best friends Bonnie (Kat Graham)
and Caroline (Candice Accola), to a horrifying
confrontation with the ancient and all-
powerful immortal, Silas, who has been
entombed with the cure for more than 2,000
years.

35.
Reign
Thursdays 9:00PM –10:00PM
Series Premiere: October 17, 2013
HH A18-49 A25-54 W18-49 W25-54
Reign 1.1/2 0.8 0.8 1.3 1.1
Rationale: ESTIMATE IS BASED ON THE ACTUAL TIME PERIOD PERFORMANCE OF BEAUTY & BST-CW Thu 9P IN
LP/Nov/2012OVS ON KSTW.
Hidden between the lines of the history
books is the story of Mary Stuart, the
young woman the world would come to
know as Mary, Queen of Scots. Queen
of Scotland since she was six days
old, the teenage Mary is already a
headstrong monarch - beautiful,
passionate, and poised at the very
beginning of her tumultuous rise to
power. Arriving in France with four
close friends as her ladies-in-waiting,
Mary has been sent to secure
Scotland’s strategic alliance by
formalizing her arranged engagement
to the French king's dashing son,
Prince Francis

36.
The Carrie Diaries
Fridays 8:00PM – 9:00PM
Season Premiere: October 25, 2013
HH A18-49 A25-54 W18-49 W25-54
The Carrie Diaries 1.0/2 0.5 0.5 0.7 0.8
Rationale: ESTIMATE IS BASED ON NOV’12 LSD TP HH SHARE (2) APPLIED TO NOV’12 LSD TP HUT/PUTS. DEMOS
IN PROP TO CARRIE DIARIES ON KSTW IN MARCH’13 LSD.
It’s the summer of 1985, and, for the first
time, 17-year-old Carrie Bradshaw
(AnnaSophia Robb) can call Manhattan
home. After her boyfriend Sebastian
(Austin Butler) and best friend Maggie
(Katie Findlay) betrayed her, Carrie is
happy to accept the offer to spend the
summer living in the downtown loft
apartment of her Interview magazine boss
Larissa (Freema Agyeman). But as
summer turns to fall and Carrie heads into
her senior year, she and her friends and
family discover that letting go of old loves
and embracing new dreams comes with
some tough new realities but also
incredible new opportunities.

37.
America’s Next Top Model
Season premiere: August 2, 2013
Thursdays 8:00PM – 9:00PM
HH A18-49 A25-54 W18-49 W25-54
ANTM 0.9/2 0.6 1.0 0.9 1.6
Rationale: ESTIMATE IS BASED ON THE ACTUAL PERFORMANCE OF ANTM Fri 8P IN LPNov/2012OVS ON KSTW
ADJUSTED TO THE LPNOV/2012OVS TP.
Cycle 20 of AMERICA’S NEXT TOP
MODEL hosted by Tyra Banks, returns
with new prizes and new competition –
men! The first-ever “Guys and Girls”
edition will begin airing Summer 2013.
Eight men and eight women will live
under one roof and battle it out to earn
the prestigious title of AMERICA’S
NEXT TOP MODEL. This cycle will
explore the similarities and differences
that male and female models face in the
pursuit of their careers, bringing on
experts and celebrities to mentor and
challenge them each week. There will
be more than a little opportunity for
rivalry, flirtation and romance.

38.
CSI Miami
Saturdays: 8:00PM –9:00 PM
Sundays: 6:00PM-7:00PM
The series follows Miami Cops/Scientists,
identified as "Crime Scene Investigators",
(instead of the actual title of "Crime Scene
Investigation Bureau" (CSIB)) working for
the Miami-Dade Police Department (MDPD)
as they use physical evidence, similar to their
Las Vegas counterparts, to solve grisly
murders in this unusually graphic drama, set
in the sunshine state. The series mixes
deduction, gritty subject matter and character-
driven drama just like CSI: Crime Scene
Investigation.
HH A18-49 A25-54 W18-49 W25-54
CSI: Miami 0.6/1 0.1 0.3 0.2 0.4
Rationale: ESTIMATE IS BASED ON THE ACTUAL PERFORMANCE OF CSI MIAMI Sat 8:00p-9:00p IN
LPNov/2012OVS ON KSTW.

39.
Leverage
Saturdays: 5:00PM –6:00 PM
HH A18-49 A25-54 W18-49 W25-54
Leverage 0.5/1 0.4 0.4 0.5 0.5
Rationale: ESTIMATE IS BASED ON THE ACTUAL PERFORMANCE OF LEVERAGE Sat 9:00p-10:00p IN
LPNov/2012OVS ON KSTW.
Leverage follows a five-person
team: a thief, a grifter, a hacker,
and a retrieval specialist, led by
former insurance investigator
Nathan Ford, who use their skills to
fight corporate and governmental
injustices inflicted on ordinary
citizens.

40.
Criminal Minds
Sundays 7:00PM –8:00 PM
HH A18-49 A25-54 W18-49 W25-54
Criminal Minds 0.5/1 0.4 0.4 0.5 0.5
Rationale: ESTIMATE IS BASED ON THE ACTUAL PERFORMANCE OF CRIMINAL MINDS SUN 7:00p-8:00p IN
LPNov/2012OVS ON KSTW.
The series follows a team of
profilers from the FBI's Behavioral
Analysis Unit (BAU) based
in Quantico, Virginia. The BAU is
part of the FBI National Center for
the Analysis of Violent Crime.[2]
The
show differs from many procedural
dramas by focusing on profiling the
criminal, rather than the crime
itself.

41.
The Closer
Sundays 8:00PM-10:00 PM
The LAPD has created a new division---
Priority Homicide---to deal with high-profile
murders and incidents. However, the
assistant chief gives the job to a former FBI
interrogator (and former lover), Brenda Leigh
Johnson, raising ire in Capt. Taylor, the man
who thought he would be getting the job...and
the second highest rank in the department.
Brenda proves to be a contradiction in terms.
She is socially absentminded at times; she
has an addiction to junk food; her quirks can
be annoying; and she can be a spitfire when
the time calls for it. But, to the surprise of her
team, she is also very adept, sharp,
observant, and is a "closer"---someone who
can get the confessions and the convictions.
HH A18-49 A25-54 W18-49 W25-54
The Closer 1.3/2 0.2 0.3 0.1 0.5
Rationale: ESTIMATE IS BASED ON THE ACTUAL PERFORMANCE OF CLOSER Sun 8:00p-9:00p IN LPNov/2012OVS
ON KSTW.

42.
White Collar
Saturdays: 9:00PM-10:00 PM
Sundays: 5:00PM-6:00PM
White Collar centers on the unlikely crime-
solving partnership between Neal
Caffrey (Matt Bomer), a charming con man
turned consultant for the FBI, andPeter
Burke (Tim DeKay), the Federal Agent
charged with keeping him on the right side of
the law. When Neal escaped from a
maximum-security prison to find his long-lost
love, Peter had to bring him to justice - for the
second time. Rather than return to jail, Neal
suggested an alternate plan: he would provide
his criminal expertise to assist the Feds in
catching other elusive criminals in exchange
for his eventual freedom. Initially wary, Peter
quickly found that Neal provided insight and
intuition that couldn't be found on the right
side of the law.
HH A18-49 A25-54 W18-49 W25-54
White Collar 1.3/2 0.1 0.3 0.2 0.5
Rationale: ESTIMATE IS BASED ON THE ACTUAL LP/Nov2012 OVS Sun 9:00p-10:00p TIME PERIOD ON KSTW.