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What's Old is New Again: 5 Email Best Practices for the Web 3.0 World

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Synchronicity Marketing
Synchronicity Marketing

Think email is "old school" in online marketing? Check again! Be sure your email marketing programs include these five best practices that many are still lacking. You won't want to skip the fundamentals necessary for using email marketing to maximum advantage in today's fast-evolving digital marketing realm.

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THE FIVE ESSENTIAL EMAIL MARKETING BEST PRACTICES YOU NEED TO KNOW FOR SUCCESS IN THE WEB 3.0 WORLD Karen Talavera May 12, 2010 www.synchronicitymarketing.com EMAIL MARKETING SAVVY
Your Presenter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],EMAIL MARKETING SAVVY
Email Fast Facts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Implications
In Case You Didn’t Realize . . .
What Does It All Mean? ,[object Object]
Permission 1
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Why Permission Matters
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Fundamentals Of Permission
[object Object],[object Object],[object Object],[object Object],[object Object],Acceptable Processes
Permission Best Practices & Pitfalls ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Permission: The Take-Away ,[object Object]
Reputation 2
Reputation & Deliverability Critical
Email Reputation Deconstructed ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Reputation Also Means Data Use & Protection
Reputation & Deliverability Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Reputation: The Take-Away ,[object Object]
Segment! 3
Align with Lifecycle Stages ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],Think Conversation, not Broadcast
Segmentation Improves Performance
Benefits of Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Targeting: The More Specific, the Better
Segmentation: The Take-Away ,[object Object]
Relevancy Rules 4
What is Relevancy? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1 st - Understand Consideration Paths ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
It’s About WIIFM ,[object Object],[object Object],[object Object],[object Object],[object Object],Offer Stable
2 nd - Know Interaction Processes ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],3 rd – Define & Identify Triggers
No Relevance ,[object Object],[object Object],[object Object]
Low Relevance ,[object Object],[object Object]
Low Relevance ,[object Object],[object Object]
Medium Relevance ,[object Object],[object Object]
Medium Relevance ,[object Object],[object Object]
High Relevance ,[object Object],[object Object],[object Object]
High Relevance ,[object Object],[object Object],[object Object]
Relevancy: The Take-Away ,[object Object]
Measure What Matters 5
Four Meaningful Email Measures
All Responders Are Not Equal ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
All Reponses Are Not Created Equal ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Measurement: The Take-Away ,[object Object],[object Object]
Bonus Best Practice: INTEGRATE! 6
Email More Central Than Ever
Four Powerful Ways to Leverage Email for Content Distribution
Share With Social Network (SWSN) ,[object Object]
Link Email to Social Media Pages ,[object Object],[object Object],|
Use Email List to Grow Social Media ,[object Object],[object Object],[object Object]
Use Social Media to Grow Email List ,[object Object],|
Integrate with Offline Channels Too |
Integration: The Take-Away ,[object Object],[object Object]
Special Offer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Email & Social Media e-Course ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Internet Marketing Club Stay Connected Email: [email_address] Web: www.synchronicitymarketing.com Facebook/LinkedIn: Karen Talavera Twitter: http://twitter.com/SyncMarketing Phone: 561.967.9665 THANK YOU, QUESTIONS?

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What's Old is New Again: 5 Email Best Practices for the Web 3.0 World

Notes de l'éditeur

  1. Created triggers: Your “pink spoon” Widgets Calculators Virtual views Model try-on Free trial
  2. I’d go so far as to call this Spam
  3. More about them than me
  4. More about them than me
  5. Behaviorally-targeted email. They’re paying attention Dynamically customized recommendation
  6. This is a content leverage strategy – content extension. It’s really social bookmarking, but can get you retweets and viral lift
  7. In addition to including share to social bookmarking buttons in your email messages, you also want your email list members to be able to find your social media pages on their favorite networks.
  8. What I love about email and social media is the synergy between the two - how one can grow the other and vice versa.
  9. God gave us two ears and just one mouth for a reason.