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BACKING PROXIMITY
ChatOps and Automatic Deployment on k8s
Andreas Heim, Lead Platform Engineer
andreas.heim@unacast.com
@heim
@unacast
“Unacast is one of
the top 10 global
companies in the
3,5$ billion retail
analytics industry”
“Unacast: The
Prototype for the
New Advertising
Generation”
Winner of “Best new
Nordic company”
BACKING PROXIMITY
The #1 platform connecting customers’ physical behaviour from
beacons and other sensors to online marketing platforms 



Offices in Oslo, NYC, London and San Francisco
PROX Retargeting
network: 46+
partners
Currently
1 000 000 sensors
connected
to the
network
Proxbook directory:
285
members
Why does Unacast
Exist?
BACKING PROXIMITY
The World is Being
Sensored Up!
Source: Proxbook Q4 Report www.proxbook.com
BACKING PROXIMITY
Push notifications:
In-store experience and
increased basket size
The traditional
approach
Added opportunities
with PROX
Retargeting:
Leverage proximity data,
get customers back to
store
BACKING PROXIMITY
BACKING PROXIMITY
App Engine
Datastore
Pub/Sub
Dataflow
BigQuery
Container Engine
Dataflow
dev == prod
ChatOps??!?11
• Copy the files from your computer to production fileshare
• Send a jar to the sysadmin
• Run a deploy-script from your local computer
• Git push to production
• Use Jenkins or a custom UI to do deployments
• ChatOps
Send jar via
email
Local script
git push to
production
Central UI
ChatOps
Repeatable Transparent
Arena for
discussion
soft pipeline
But hey, k8s what?
Deploy scripts
• Check that dependencies are in present
• Creating a Replication Controller if none exist
• Updating the Replication Controller if exists
• Performing rolling update
Heaven passes info to our scripts
• Branch
• Sha
• Environment
https://gist.github.com/heim/3881e4c62a01f17255f9
Caveats
• None
Future plans
• Shorten container build time
• Automated canary releases
• Manage infrastructure
• Deployment API
Emerging patterns
• nginx-ssl-proxies
• certificates in secrets
• discovery by dns
• environment discovery
• one cluster per environment
• building containers == slow
Where to start
• Start with monitoring
• Make stable deploy scripts that do not require a lot of
parameters
• Test locally first
• Slowly does it
• Avoid channel spamming
http://labs.unacast.com/
We are hiring
http://thetwenty.jobs

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