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Design thinking

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Design thinking

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Design Thinking is a design methodology that provides a solution-based approach to solving problems. It’s extremely useful in tackling complex problems that are ill-defined or unknown, by understanding the human needs involved, by re-framing the problem in human-centric ways, by creating many ideas in brainstorming sessions, and by adopting a hands-on approach in prototyping and testing.

Design Thinking is a design methodology that provides a solution-based approach to solving problems. It’s extremely useful in tackling complex problems that are ill-defined or unknown, by understanding the human needs involved, by re-framing the problem in human-centric ways, by creating many ideas in brainstorming sessions, and by adopting a hands-on approach in prototyping and testing.

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Design thinking

  1. 1. Design Thinking
  2. 2. AGENDA 1. What is Design Thinking ? 2. Design Thinking Key Elements 3. Design Thinking Process 2
  3. 3. What is design thinking ?1
  4. 4. “ Design thinking is a human centred & collaborative approach to problem solving that is creative, iterative & practical. 4
  5. 5. 5
  6. 6. Design thinking key elements 2
  7. 7. Design thinking key elements 1. People Cantered 2. Highly Creative 3. Hands on 4. Iterative 8
  8. 8. 1. PEOPLE CENTERED • You start from what people, users, customers, consumers, (…) need or want to do. Their motivations and the problems they are trying to solve. • Empathy is key. It’s not about you. You need the ability to understand and share the feelings of others.
  9. 9. 2. HIGHLY CREATIVE • Design thinking stimulates you to look at situations differently and come up with new solutions, that go beyond and improve existing alternatives. • Integrative thinking is key. You need the ability to look at all the different aspects of a problem
  10. 10. 3. HANDS ON • Stop discussing, start working. Make ideas tangible. Prototyping is thinking with your hands. Test your hypnotises. • Failure is a (necessary) part of the process in order to succeed. Experiments with trial and error are key.
  11. 11. 4. ITERATIVE • The road to success does not follow a straight line. The more you are able to loop through “understand > create > learn” cycle, the higher chance you have for good results.
  12. 12. Design thinking process 3
  13. 13. DESIGN THINKING PROCESS EMPATHISE DEFINE IDEATE PROTOTYPE TEST • Share Ideas • All Ideas Worthy • Diverge/Converge • “Yes and” thinking • Prioritize • Mock-ups • Storyboards • Keep it simple • Fall Fast • Iterate Quickly • Understand Implements • What Works ? • Role Play • Iterate Quickly • Personas • Role Objectives • Decisions • Challenges • Pain Points • Interviews • Shadowing • Seek to Understand • Non Judgemental
  14. 14. 1. EMPATHISE Empathy is the foundation of a human centred design process: - Observe - Engage - Immerse • Uncover needs that people have which they may or may not be aware of • Guide innovation efforts • Identify the right users to design for • Discover the emotions that guide behaviours.
  15. 15. 2. DEFINE • The define mode is when you unpack and synthesize your empathy findings into compelling needs and insights, and scope a specific and meaningful challenge. • It’s critical to the design process because it explicitly expresses the problem you are striving to address through your efforts. • Often, in order to be truly generative, you must first reframe the challenge based on new insights you have gained.
  16. 16. 3. IDEATE Ideate is the mode of your design process in which you aim to generate radical design alternatives. Mentally it represents a process of “going wide” in terms of concepts and outcomes. It is a mode of “Flaring” rather than “Focus”. • Step beyond obvious solutions • Harness the collective perspective • Uncover unexpected areas of exploration • Create fluency (Volume) and flexibility (Variety) in your innovation options • Get the obvious solutions out of your heads
  17. 17. 4. PROTOTYPE Prototyping is getting ideas and explorations out of your head and into the physical world. A prototype can be anything that takes physical form be it a wall of post it notes, a role playing activity, a space, an object, an interface, or even a storyboard. • Learn • Solve Disagreements • Start a conversation • Fail quickly and cheaply • Manage the solution building process
  18. 18. 5. TEST Testing is the chance to get feedback on your solutions, refine solutions to make them better, and continue to learn about your users. Prototype as if you know you’re right, but test as if you know you’re wrong. • To refine your prototypes and solutions. • To learn more about your user. • To test and refine your Point of view.
  19. 19. Actually design thinking is less about thinking and more about doing !!! 20
  20. 20. 21 THANKS! Any questions? You can find me at: ▸ Ghetiya.kuldeep@gmail.com

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