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Kullin Sociala Medier & PR
Kullin Sociala Medier & PR

The survey received responses from 1,500 Swedish blog readers and bloggers in February 2009. Most respondents were female, between 16-20 years old, and read 6-10 blogs per day. They enjoy reading blogs about everyday life and spend 6-10 hours per week reading blogs, often in the evenings. Compared to 2008, respondents in 2009 spent more time reading blogs and were more open to contact from businesses. However, few bloggers reported actual dialogue with companies after posting negative opinions online.

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BlogSweden 4 A survey of Swedish bloggers and blog readers Hans Kullin, May 2009 http://www.kullin.net
Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Hans Kullin, May 2009
Introduction – two monologues do not equal dialogue ,[object Object],Hans Kullin, May 2009
Sex ,[object Object],[object Object],Hans Kullin, May 2009
Age ,[object Object],Hans Kullin, May 2009
How many blogs do you read per day on average? ,[object Object],Hans Kullin, May 2009
How many hours per week do you spend reading blogs on average? ,[object Object],Hans Kullin, May 2009
At what times during the day do you normally read blogs? ,[object Object],[object Object],Hans Kullin, May 2009
What types of blogs do you usually read? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Hans Kullin, May 2009
Why do you read blogs? ,[object Object],[object Object],Hans Kullin, May 2009
How much time will you spend on blogs and social networks the next 12 months? ,[object Object],Hans Kullin, May 2009
Have you ever clicked on an ad on a blog? ,[object Object],Hans Kullin, May 2009
Have you ever bought a product or a service because of recommendations you read on a blog? ,[object Object],[object Object],[object Object],Hans Kullin, May 2009
Have you ever refrained from buying a product or a service because of information you read on a blog? ,[object Object],Hans Kullin, May 2009
Have you ever, as an effect of what you read on a blog, called or emailed others, signed a petition, sent letters to the media, or joined an organisation, in order to influence a company or a politician on an important topic? ,[object Object],[object Object],Hans Kullin, May 2009
Have you done one of the following during the last 12 months? ,[object Object],Hans Kullin, May 2009
If you shared a negative opinion online, were you ever contacted by the company in question afterwords? ,[object Object],[object Object],Hans Kullin, May 2009
When you form an opinion about a company, how trustworthy are the following as spokesperson for the company? ,[object Object],[object Object],[object Object],Hans Kullin, May 2009
Why are you a member of one or more social networks? ,[object Object],[object Object],Hans Kullin, May 2009
Do you write on any of the following micro blogs? ,[object Object],[object Object],Hans Kullin, May 2009
I think that social media such as blogs, micro blogs and social networks will affect what party I will vote for in the next election. ,[object Object],[object Object],Hans Kullin, May 2009
Why did you start a blog? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Hans Kullin, May 2009
How often do you update your blog? ,[object Object],Hans Kullin, May 2009
I don't mind if companies contact me in my role as a blogger. ,[object Object],[object Object],Bloggers Readers of fashion blogs Hans Kullin, May 2009
In what ways do you prefer that companies contact you in your role as a blogger? ,[object Object],Hans Kullin, May 2009
Are you anonymous when you blog? ,[object Object],Hans Kullin, May 2009
Do you have ads on your blog from which you get part of the revenue? ,[object Object],Hans Kullin, May 2009
How much money have you earned from blog ads during the last 12 months (in kronor)? ,[object Object],Hans Kullin, May 2009
About the survey ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Hans Kullin, May 2009

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BlogSweden 4

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