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Iii unit

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krishna kumar
krishna kumar
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B.ARUN DESIGN AND EXECUTION OF ADVERTISEMENT
·     How should the results be measured? ·     How should the results be evaluated and followed up? Measurement ·     What media vehicles are available? ·     What media vehicles should be used?                        Media ·     What message should be sent? ·     Is the message clear and easily understood? Message ·      How much is it worth to reach my objectives? ·      How much can be spent?    Money ·      What are the objectives? ·      What is the key objective? Mission The 5Ms of Advertising
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],12. Stereo for the man with discriminating taste 11. The furniture that identifies the home of modern people 10. The portable television that’s lighter in weight, easier to lift 9. The plastic pack keeps the cigarette fresh Incidental-to-Use Experience   8. The store for young executive 7. A deodorant to guarantee social acceptance 6. Real gusto in a great light beer 5. The flour that needs no sifting Product-in-Use Experience   4. For the skin you deserve to have 3. When you care enough to serve the best 2. Settles Stomach upset completely 1. Gets Clothes Cleaner Result-of-Use Experience   Ego Satisfaction Social Sensory Rational Potential Type of Reward (Sample Messages)   
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
 
 
 
 
 
The Classifications of Advertising By Target audience By Geographic Area By Medium By Purpose ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Iii unit

  • 1. B.ARUN DESIGN AND EXECUTION OF ADVERTISEMENT
  • 2. ·     How should the results be measured? ·     How should the results be evaluated and followed up? Measurement ·     What media vehicles are available? ·     What media vehicles should be used?                        Media ·     What message should be sent? ·     Is the message clear and easily understood? Message ·      How much is it worth to reach my objectives? ·      How much can be spent?    Money ·      What are the objectives? ·      What is the key objective? Mission The 5Ms of Advertising
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