Personal Information
Entreprise/Lieu de travail
Helsinki Finland
Profession
Researcher
Site Web
www.facade.fi
À propos
I'm a researcher and PhD candidate at the Aalto School of Business (or Helsinki School of Economics, as it was formerly known).
Mots-clés
branding
marketing
transmedia
media
consumers
online communities
trends
markkinointi
imc
markkinointiviestint
lecture
viral branding
mind-share branding
emotional branding
culture
cultural
brands
brand management
strategic brand management
community
brand community
brand
media convergence
social media
sosiaalinen
presentation
social
sosiaalinen media
cultural branding
course
history
convergenceculture
convergence
jenkins
consumer
business
advertising
viral
mindshare
emotional
concept
analysis
strategy
Tout plus
Présentations
(21)J’aime
(2)WHY SOCIAL MEDIA IS SHIT
Luke Tipping
•
il y a 12 ans
Transmedia Narratives DDB
Leo Rayman
•
il y a 14 ans
Personal Information
Entreprise/Lieu de travail
Helsinki Finland
Profession
Researcher
Site Web
www.facade.fi
À propos
I'm a researcher and PhD candidate at the Aalto School of Business (or Helsinki School of Economics, as it was formerly known).
Mots-clés
branding
marketing
transmedia
media
consumers
online communities
trends
markkinointi
imc
markkinointiviestint
lecture
viral branding
mind-share branding
emotional branding
culture
cultural
brands
brand management
strategic brand management
community
brand community
brand
media convergence
social media
sosiaalinen
presentation
social
sosiaalinen media
cultural branding
course
history
convergenceculture
convergence
jenkins
consumer
business
advertising
viral
mindshare
emotional
concept
analysis
strategy
Tout plus