1. Ideas and Starting the Venture
Arry Akhmad Arman
School of Electrical Engineering and Informatics
Institut Teknologi Bandung, Indonesia
Email: arman@kupalima.com
Website: http://www.kupalima.com
Blog: http://kupalima.wordpress.com
Award: DAAD‐Fraunhofer Technopreneur Award 2004
Last update: October 2008
Arry Akhmad Arman | School of Electrical Engineering and Informatics ITB | 2008

2. Where do ideas come from?
• Your experience/background
• Things you like to do
• Things you’re good at
you re
• Your current company
• Peers and friends
• Brainstorming
Arry Akhmad Arman | School of Electrical Engineering and Informatics ITB | 2008

3. Arry Akhmad Arman | School of Electrical Engineering and Informatics ITB | 2008

4. How to check your idea?
y
• Does it solve a problem?
• Do people value it? (gain)
• Does it
– save money?
– improve q
p quality?
y
– make things better?
– improve convenience?
– provide entertainment?
– is it enough of a change?
Arry Akhmad Arman | School of Electrical Engineering and Informatics ITB | 2008

5. Evaluating the idea
g
• Do you have experience?
– Worked for a company in the industry?
– Been a customer?
– A serious hobby?
– Management experience
• Is it a business (can you make a profit)?
• Can you get it funded? Will people invest?
• Amount of money needed to fund
Arry Akhmad Arman | School of Electrical Engineering and Informatics ITB | 2008

6. Risk Factors!
Mana-
gement
Risk
Market Financial
Risk Risk
Risk
Factors •Funding
•Profits Product Risk
Custome Product
r Risk Risk
Arry Akhmad Arman | School of Electrical Engineering and Informatics ITB | 2008

7. Some good past ideas!
g p
• Pet GPS system
• Note taking service
• Privacy debit card
• Online university used text books
• Senior citizen internet training
• Boat washing
• Well drilling soft are
software
• Beading store
Arry Akhmad Arman | School of Electrical Engineering and Informatics ITB | 2008

8. Some good past ideas! [2]
g p [ ]
• Amanda Brownies kukus
• T‐shirt C59
• J co
J’co donut
• Layanan cetak digital
Arry Akhmad Arman | School of Electrical Engineering and Informatics ITB | 2008

9. And some not-too-good ones
g
• Telecom address book service
• Integrated DVD, MP3, etc music device
• African‐American hair products
• Nation‐wide computer service
Arry Akhmad Arman | School of Electrical Engineering and Informatics ITB | 2008

10. Myth
y
Sell the way
people are used
to buying
Success story: Dell, E-Commerce, Ebay
Arry Akhmad Arman | School of Electrical Engineering and Informatics ITB | 2008

11. Starting the Venture
g
People
Relation
Money
-ship
Staring
Account
-ing
ing the Idea
Venture
Market Legal
Stock
Arry Akhmad Arman | School of Electrical Engineering and Informatics ITB | 2008

12. Starting the Venture: People
g p
People
Relation
-ship Money
• expertise
ti
Staring • shared values
Account
t e
the Idea
• complementary
l
-ing
ing
Venture
skills
Market
k Legal
l
Stock
Arry Akhmad Arman | School of Electrical Engineering and Informatics ITB | 2008

13. Starting the Venture: Money
People
Relation
-ship Money
• Uses of funds
Staring • Sources of funds
Account
the Idea
-ing
Venture • Biz plan
• Presentation
Market Legal
Stock
Arry Akhmad Arman | School of Electrical Engineering and Informatics ITB | 2008

14. Starting the Venture: Idea
People
Relation
-ship Money
• written
Staring
• mini market
Account
-ing the
Venture
Idea research
Market Legal
Stock
Arry Akhmad Arman | School of Electrical Engineering and Informatics ITB | 2008

15. Starting the Venture: Legal
People
• Incorporation
Relation
-ship Money • Shareholders
agreement
Staring • Name
Account
the Idea
-ing
Venture • Board of directors,
officers
• Act as a “real”
Market Legal
company
Stock
Arry Akhmad Arman | School of Electrical Engineering and Informatics ITB | 2008

16. Starting the Venture:
Stock/Ownership
k/ h
People
Relation
-ship Money
Account
Staring
the Idea
• Stock or Ownership
-ing
Venture
Market Legal
Stock
Arry Akhmad Arman | School of Electrical Engineering and Informatics ITB | 2008

17. Starting the Venture: Market
People
• Bi cards, l tt h d
Biz d letterhead
Relation
-ship Money
• Market assessment
Account
Staring • Some idea of
the Idea
-ing
Venture value/price
Market Legal
Stock
Arry Akhmad Arman | School of Electrical Engineering and Informatics ITB | 2008

18. Starting the Venture: Accounting
People
Relation
Money
• Some bookkeeping
-ship
• Tax ID, file taxes
• Expenses
Staring
Account
-ing the Idea • Bank account
Venture
Market Legal
Stock
Arry Akhmad Arman | School of Electrical Engineering and Informatics ITB | 2008

19. Starting the Venture: Relationship
People
Relation
-ship Money • Lawyer
• Accountant
Staring • Bank
Account
the Idea
-ing
Venture • Advisors
• Board of directors
Market Legal
Stock
Arry Akhmad Arman | School of Electrical Engineering and Informatics ITB | 2008

20. Thank you
y
THIS SLIDES CAN BE DOWNLOADED IN
http://www.slideshare.net/kupalima
Stanford University, San-Francisco, 2001
Comparative Study
For Software Industry Development in Indonesia
Arry Akhmad Arman | School of Electrical Engineering and Informatics ITB | 2008