Learn how to make your wordpress blog SEO friendly.Know about various tweaks and plugins.Visit -http://techtipsportal.com/ for more SEO tips

1. WORDPRESS SEO TIPS
A Guide to Make Your Wordpress Blog SEO Friendly
By Kushal Biswas

2. Why Wordpress is Better for SEO
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It’s an open source CMS. The open source revolution has meant that
anybody can develop add-ons or functionality packages for WordPress.
It’s got lots of automatic features, which help you manage your SEO
better.
Easily customizable
WordPress core logic and link structure is simple and shared universally
among millions of websites–so WP is familiar ground for search engines.
Automatic pinging facility of new blog posts
Excellent support community

3. SEO for Wordpress
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SEO process for Wordpress
Setups and Tweaks
Plugins and Tools

4. [ 4 ]
Setups & tweaks

5. Setting Up Ideal Permalink
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Types of Permalink :
1. Bad permalink :
http://www.indian-seo-company.com/blog/?p=123
• Does not tell anything about the Post or its content
• No Keyword in URL / Not SEO friendly
2. Almost a Good Permalink:
http://www.indian-seo-company.com/blog/2013/02/23/ppc-vs-seo/
• Good if you post regularly or almost daily
• URL could be very long in many cases
3. A Good Permalink
http://www.indian-seo-company.com/blog/ppc-vs-seo/
• Permalink that speaks what the Blog Post is about
• Short and crisp
• SEO Friendly

6. How to setup Permalink
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How To Set Up SEO Friendly Permalinks :
1. You can find the options to setup
permalinks here -
WordPress Admin Panel –> Settings
-> Permalinks
2. Choose Your Preferred URL
structure and save your changes

7. Setting Up Custom Permalink
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Creating Your own preferred custom URL structure
You can modify the URL structure by selecting “custom structure”. You have many options to choose from, and then
mix and match to create your own customized structure.
%year% – Year of the post, 4 digits, Ex: 2013
%monthnum% – Month of the year, 2 digits Ex: 02
%day% – Day of the month, Ex: 29
%hour% – Hour of the day, Ex: 10
%minute% – Minute of the hour, Ex: 48
%second% – Second of the minute, Ex: 25
%postname% – Post Slug
%post_id% – The unique ID # of the post, Ex: 325
%category% – Category Slug field. Nested sub-categories appear as nested directories in the URL.
%tag% – Tag Slug Field.
%author% – Author Name.

8. Modify Post Title Tag
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A common mistake in many free or premium wordpress themes is that the post title tag is under <h2> tag. The <h1> tag
holds more importance than any other header tags, so it would be wise to change it to h1 instead of h2.
Warning: Changing title tag to <h1> in blog homepage will create multiple <h1> tags issue. So it will be better if you
make your title tag <h1> in single page.
How to convert <h2> title tag to <h1> title tag in single page?
Visit here – wp admin dashboard -> appearance -> editor -> single.php1.
Look for the code similar to - <h2 class="title"><?php atom()->post->Title(); ?></h2>2.
Convert it to this - <h1 class="title"><?php atom()->post->Title(); ?></h1>3.
<h2 class="title"><?php atom()->post->Title(); ?></h2>
This portion of the code should be same for most of the themes
P.S:

9. Tag Cloud
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A tag cloud can harm your SEO efforts when –
It contains more than 30 tags
If it is a flash tag cloud
If It contains unnecessary generic tags
Disadvantages of tag cloud –
Unnecessary PageRank flow
Keyword stuffing
Looks spammy when it contains lots of tags
A nice video of Matt Cutts explaining Tag clouds
and it’s effects on SEO -
http://www.youtube.com/watch?v=bYPX_ZmhLqg

10. Adding Robots.txt File
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An Ideal robots.txt file for any wordpress blog should be like this -
User-agent: *
# disallow all files in these directories
Disallow: /blog/cgi-bin/
Disallow: /blog/wp-admin/
Disallow: /blog/wp-includes/
Disallow: /blog/go/
Sitemap: http://www.indian-seo-company.com/blog/sitemap.xml

11. Adding Ping List
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What is pinging ?
Pinging is like setting up the dinner table for Google and then ringing the bell. Yes almost similar, pinging is like sending
notification to Google so that it comes and crawl your newly updated site.
** Warning
You should only ping to Google if and only if you have done any modification to your site.
Once you're logged in, move your mouse over the Settings menu item, and select Writing
Scroll down to the Update Services section and you should see something like this
Update the ping list with your own URLs . A nice and huge ping list is here
How to setup ping list in wordpress ?

12. Category Settings
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Go to Dashboard > Post > Categories
Add Category Slug for SEO friendly URL
Add Category Description for SEO friendly Meta description of Category Page

13. [ 13 ]
Plugins

14. WordPress SEO by Yoast
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Inserts meta information into the code
Allows you to control indexing of
categories and archives
Adds rel=”next” and rel=”prev”
Adds breadcrumbs if your theme is
compatible
Provides an easy way to Edit your .htaccess
and robots.txt file
Comes with Facebook OpenGraph
implementation
Allows you to import from All in One SEO
Pack and other SEO plugins
Allows you to add rel=”author”
Easily do 301 redirects
Easily add canonical URL And More…
Benefit that WordPress SEO by Yoast offers -
Download : Click here

15. W3 Total Cache
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Reduced page load time: increased visitor time on site;
visitors view more pages
At least 10x improvement in overall site performance
(Grade A in YSlow or significant Google Page
Speed improvements) when fully configured
"Instant" subsequent page views: browser caching
Optimized progressive render: pages start rendering
quickly
Improved web server performance; sustain high traffic
periods
Up to 80% bandwidth savings via minify and HTTP
compression of HTML, CSS, JavaScript and feeds
Features:
Download : Click here

16. Google (XML) Sitemaps Generator
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Generates automatically a sitemap for all types of
WordPress pages
No PHP skills or file changes needed
User interface to customize all parameters like priorities
etc.
Calculates a priority for each post, based on the number
of comments
Notifies Ask.com, Google, Bing and YAHOO about
changes via ping
Includes a WordPress filter for other plugins which can
add their pages to the sitemap
Generates a static XML file as well as a zipped version
Features:
Download : Click here

17. CopyLink
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CopyLink adds a custom link attribution under content copied from your blog.
User Benefits:
• Helps users find original source of information
• Simplifies linking process for bloggers referencing your
material
• Improves the quality of citations on the web
• Helps search engines index and serve quality content
• Link attribution is optional and not forced on end-user
Webmaster Benefits:
• Take control of how your content is linked
• Prevent content duplication
• Help promote your content and website
• Receive valuable and relevant traffic
• Earn natural links and improve your SEO
Download : Click here

18. [ 18 ]Presented by Kushal Biswas
Kushal Biswas –
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Blog: http://techtipsportal.com/
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