1. [ PAID CONTENT EXPERTS
PRODUCT OVERVIEW ]

2. WHO ARE WE?
¦ Piano Media is the expert on paid content.
¦ Company was founded in 2010 by former
newspaper executives and online publishers.
¦ Among our customers are 60 online media
brands and 25 media groups including
Ringier Axel Springer, Mecom, and others
¦ We have offices in Bratislava (HQ), Warsaw,
Ljubljana, Prague and Brussels.
¦ We are privately owned. Monogram Ventures
(information technologies), Etarget (online
advertising), NextBig (new media
consultancy), and 3TS Capital Partners
(investment fund) are among shareholders.

3. WHAT IS UNIQUE
ABOUT PIANO?
¦ We are operating hundreds of paid services
and serving 12 million visitors per month.
This gives us unique insight into
the behaviour of paying customers.
¦ Unlike companies providing just the technical
solution, we can provide everything you
need to start with paid content: we help
you choose the right paid content model, set
the policies, choose the content to be paid
(and kept free!), make necessary changes in
editorial processes, set the price and
marketing strategy.
¦ We have a proven track record of launching
paid content services without negatively
influencing the traffic to the publishers’ sites.
¦ We are the only company providing
combined freemium+metered model, allowing
you to choose the optimal monetization
method for all kinds of content and services.

4. OUR TWO PRODUCTS
PIANO NATIONAL PIANO SOLO
¦ Typically 3 or more publishers ¦ Solution for individual publishers
launch paid content at the same
time on the single market ¦ Allows for inclusion of different
services into one paid content
¦ Single login and single payment solution.
allows access to all paid
content. ¦ Possible combination of freemium
and metered paid content model.
¦ Piano takes care of the joint
marketing, customer ¦ Individual support for publisher
management and support, including advice on paid content
payments processing, building strategy and type of content to
new sales channels. charge for.
¦ Typically operated on revenue- ¦ Full ownership of data by publisher
share basis.
¦ Business model typically based on
license and operating fees.

5. PIANO TECHNOLOGY
¦ Flexible system: possibility to charge for
text, video, audio, any special features and
services
¦ Proven scalability: Already serving tens of
millions pageviews per day, offering 45
different payment methods.
¦ Cookie-less authentification: we are able to
identify the user even when cookies are
deleted or browser is in private mode
¦ Advanced content protection: all the paid
content is encrypted
¦ Works on all platforms: Out-of-the-box
responsive design for mobile web, flexible
API to integrate with your mobile apps.
¦ Integrates with any CMS, quick and easy
to implement: Typical integration takes only
3-5 mandays.

6. SEAMLESS USER EXPERIENCE
Piano bar sits on top of the site,
motivating users to subscribe
even before they hit the paid
content.

7. SEAMLESS USER EXPERIENCE
SEAMLESS USER EXPERIENCE
Easy payment, all it
takes is one window.
Seamless registration: just
type in your email address.
User never leaves
your site.

8. SEAMLESS USER EXPERIENCE
SEAMLESS USER EXPERIENCE
Access to user account.
Quick always-on access to
renewal options.
After successful payment
the user can immediately
enjoy the content.

9. [ WHAT DO
WE OFFER? ]

10. Understanding the consumer Understanding the publishers
Multi-platform customer support for end users Payment processing with wide variety of different payment options
Sharing the key learning’s and providing feedback on Content encryption & protection
customers behaviour to the publishers
Single sign-in secure user authentication
Constantly working on all possible improvements to all
Scalable redundant infrastructure
areas of expertise
Integration with legacy systems
24/7 support for publishers
Integration with mobile and tablet devices
Experience with many sales channels Detailed content analysis, close
both online and offline cooperation with publishers in identifying
Bundling with other products potential for increased subscriptions
Wholesale best practices Monetizing any forms of content (text,
video, audio, pdf/flash, etc...)
Special offers for government and
business Protecting ad revenue
Protecting online traffic
Mobile including Kindle and iPad
How to communicate the value of content to
customers Setting the right price
Proven marketing campaigns Content performance
Customer email management system User behaviour
Paid content site optimization Payment structure insights
Real-time payment data
User segmentation

11. THE PROCESS
HOW DO WE WORK
1. Contact us at business@pianomedia.eu,
we will send you a document with more
detailed information
2. We can discuss our offer and your plans
over the phone or on meeting in person.
3. We will be happy to prepare
a customized offer for you.
4. After signing the contract, you can
typically start collecting payments from
your users within 6-30 weeks.

12. IN THE MEDIA
¦ “Central European start-up may have found the formula to successfully
charge for online content” [Tatiana Bednarikova, Agence France Press, Aug. 27,
2012, Cutting-edge Slovak media paywall seeks to expand abroad]
¦ “Without Piano, our individual solutions would be much less effective”
[Stefan Hrib, publisher of Tyzden Newsweekly Magazine, BusinessWeek, Aug. 26,
2011 by Felix Gilette]
¦ “Studies...showed that a simple one-time payment for several information
outlets is crucial for sales of news online” [Leos Rousek Wall St. Journal, April
27, 2011, Slovak Entrepreneurs to Test Charging for News Online]
¦ “Piano pulled off a neat trick in bringing together competing publishers”
[Robert Andrews, editor at Paidcontent.org]
¦ “Piano’s persistent championing of news as an important service, part of any
functioning democracy, and one worth paying for, is a boon to a demoralized
industry” [William F. Baker, Columbia Journalism Review, Feb. 14, 2012, A
National Paywall that works, Lessons from Slovakia]
¦ “Media now understand that we have to find a way of making people realize
that newspapers online cannot be for free“ [Matus Kostolny, Editor-in-chief,
SME Slovakia, Associated Press, April 19, 2011, by Karel Janicek, Slovak Media
team up to charge for online access]
¦ “Publishers Stateside should pay attention to how things go for the company
as it moves into larger markets” [Andrew Beaujon, Poynter Institute, July 18,
2012, Why Piano Media is worth watching]
¦ “Piano offers a lifebuoy for an industry in disarray that needs fresh capital”
[Marius Dragomir, Transitions Online, Aug. 13, 2012, How Piano could save Central
Europe’s Newspapers]

13. [ CONTACTS ]
HQ | Piano Media, a.s.
Štefánikova 14, Bratislava | Slovakia
info@pianomedia.eu | T: + 421 221 028 871
www.pianomedia.eu
Poland | Piano Media Poland Sp. z o.o.
ul. Sienna 72/6 | 00-833 Warszawa | Polska
www.pianomedia.pl
Slovakia | Piano Media, a.s.
Štefánikova 14, Bratislava | Slovakia
www.pianomedia.sk
Slovenia | Piano Media, d.o.o.
Celovška cesta 228 | 1000 Ljubljana | Slovenija
www.pianomedia.si