Inspired by President Obama’s vision, government agencies have stepped on the accelerator and are opening up their agencies, data, and missions to the public like never before. With 305 million people in the US, that’s some lot of potential customers and users. And this audience spans different demographics, ethnicities, education levels, and levels of interest in government. Where product companies and organizations may be able to focus in on certain target audiences, “Gov 2.0″ success and continued energy President Obama’s brought to the government will depend on making ALL in the US feel welcome and engaged. Not a small task. Presented at Interaction 10, the conference for interaction designers, in Savannah, GA, February 2010.

2. Citizen as Partner

4. Transparency bust open the data ... APIs ...access government records ... FOIA... knowledge is power

5. Sonal Shah Office of Social Innovation and Civic Participation

6. Gov 2.0 that’s Inclusive Design the Conversation

7. Hi! How’s it going? Good. You? Good. Wondering how much snow I’ll be shoveling back in DC A Conversation

8. The government wants your ideas. Great! How about solar panel credits for small business? What beautiful snow! Not A Conversation

9. Not A Conversation

11. Will citizens know what XML, KML / KMZ are? Most session attendees did not.

12. TurboTax uses familiar words, reinforces with icons

13. http://outsideindc.com/stumblesafely/night StumbleSafely presents data via a graph and images A conversation about neighborhood safety

16. Which site would you choose? getfoodstamps.net fns.usda.gov/FSP Two results for “food stamps”

17. mint.com Quickly conveys “we can help you with money”

20. summitonthesummit.com Grabs you from the first moment Why do these 15 people look cold and want water?

21. Provides interest and intrigue - loading mountain?

22. Engages by providing updates about climbers, vitals, and great ways to think about donating (1 cent = 1 liter of clean water)

23. Engages with simple ways to get involved

24. We’re listening - “top 5 actions based on comments posted...”

27. There’s more than one? Way too hard - not enough work done in background to aggregate Apple Computer, Inc. data

28. If you misspell, Google makes a good guess and offers alternative suggestions - “here’s what we found, but did you mean this ?”

29. Support by providing voice search and then guessing what you’d want via a mobile device - “want me to call them? do you need directions?”

32. youtube.com/citizentube Great start at conversation... what about people who can’t access Internet or YouTube in time?

33. mosio.com More ways to have conversation - text in a question, get an answer / response

34. SCAD Service Design - http://servd.us What if we had kiosks in places like the Dept. of Motor Vehicles? Get involved while you’re stuck there.

35. Realizing lower-income patients must choose between spending the day to get to a doctor or spending the day cashing a check, getting groceries, this clinic was set up in a shopping strip with a bank and grocer. Patients can take a pager with them to do errands rather than sit in the waiting room.

38. Thank you! kate (at) cxinsights (DOT) com twitter: @kwalser