KWD Webranking 2013-2014 Changes and Results
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The document provides an overview of the KWD Webranking process and changes for 2013-2014. Key points include: - The process involves surveys of companies, experts, and capital markets/job seekers to determine criteria for ranking corporate websites. - New criteria and measure points have been added this year based on survey feedback. - Results will be provided for Europe 500, Global 100, and other regional lists. Reports of varying depth are available for purchase. - The presentation covered dates, research findings influencing changes, and details on criteria, sections, results lists, and report options available.
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KWD Webranking 2013-2014 Changes and Results
- 1. KWD Webranking 2013-2014 – what’s new Webinar 10 July 2013 Helena Wennergren, Director
- 2. Agenda • The process of KWD Webranking • Key dates 2013 • Background research • Web Management Report • Capital Market Survey • Career Survey • Changes this year • Sections and critiera • Results lists • The reports • Questions
- 3. KWD Webranking by KW Digital – the process Step 1 Feedback and input from companies through the web manager survey Step 2 Interviews with experts in different fields: IR, CSR etc Step 3 Surveys to the capital market & job seekers Step 4 Creation of the criteria Step 5 Ranking of corporate websites Jan-Mar Mar-May Summer Autumn Step 6 Results, reports & awards
- 4. KWD Webranking 2013-2014 Key dates Ranking starts Ranking ends June 3rd August 16 Preliminary launch of first results Mid-October First delivery of pre-ordered reports November 1 Made major changes on your website we should know about? Send an email with links to kwdwebranking@kw-digital.com before August 9! August 9 Awards and events
- 6. Web Management Report 2013 – Highlights Source: KW Digital Web Management Report 2013
- 7. Web Management Report 2013 – improvement areas Source: KW Digital Web Management Report 2013
- 8. Web Management Report 2013 – responsive design • Traffic from mobile devices is increasing • 5% in 2011 • 17% in 2013 • Companies are also beginning to prioritize responsive design • Only 10 of Europe’s 100 largest companies has a responsive website • But 10 times as many as last year! 10 of Europe’s 100 largest companies has a responsive website Source: KW Digital Web Management Report 2013
- 9. Web Management Report 2013 – social media Source: KW Digital Web Management Report 2013
- 10. Capital market survey 2013 – highlights • 239 respondents from Europe, Asia, North and South America • Business journalists 39% • Sell-side 24% • Institutional investors 13% • Buy side 11% • Other 13% • Most important information according to the capital market • Financial reports in different formats • Fast facts with key information • Press releases • Growth drivers • Market share/Sector or competitor statistics Source: KW Digital Capital market survey 2013
- 11. Capital market survey – sources 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% How important are ... for information about listed companies? On a scale from 1-5 3-5 4-5 Source: KW Digital Capital market survey 2013
- 12. Capital market survey – annual reports 89% 70% 14% On website Printed From app How do you read annual reports? Source: KW Digital Capital market survey 2013
- 13. Capital market survey 2013 – finding information 91% find it very important that it’s easy to find detailed information 83% find it very important that it's easy to find summarized information Detailed information Summarized information Importance 4 or 5, on a scale from 1-5 Importance 1,2 or 3, on a scale from 1-5 Source: KW Digital Capital market survey 2013
- 14. Capital market survey – visuals 77% think it's important that the website is appealing Appealing 76% find it important with illustrations and/or interactivity to support content Illustrations/ interactivity Importance 4 or 5, on a scale from 1-5 Importance 3 Importance 1 or 2 Source: KW Digital Capital market survey 2013
- 15. Voices on corporate websites • The business journalists • The analysts and investors Especially search functions often lack accuracy. A lot of information is hidden to deep in the different menus. Would like to see more details about operations: location of plants, other facilities. not enough detailed information and often detailed information hard to find on the website Many are over- designed, with too much Flash, which makes it impossible to scrape text and tables. I love to get some more detailed data without any contact to IR through email etc. Many companies allow stale information on their site There is a general lack of simplicity and transparency, and a strong need of standardisation. reduce complexity Source: KW Digital Capital market survey 2013
- 16. Career survey 2013 – the respondents 161 respondents from Europe • Age • 25-34 65.1% • 35-44 26.4% • Education • Bachelor's degree 32.30% • Master's degree 44.72% • Work experience • 3-5 years 21.74% • 6-10 years 22.36% • 11-15 years 16.15% • 16-20 years 7.45% • The corporate website is also more trustworthy than LinkedIn or Facebook company pages Rate the most important sources when searching for a job (1-5) Average 3-5 4-5 Corporate websites 4,17 92,4% 77,7% Friends and family 3,85 87,8% 68,6% Career focused websites such as Monster, Adecco 3,51 77,7% 56,0% LinkedIn company pages 3,40 76,0% 53,3% Source: KW Digital Career survey 2013
- 17. Career survey – highlights 88% wants to find brief information quickly 72% wants detailed information 88% thinks it’s important that the website is appealing Search for information about potential employers and vacancies in social media 65% Source: KW Digital Career survey 2013
- 18. Career survey – importance of sources 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Importance when searching for information about potential employers 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% LinkedIn Facebook Twitter Blogs Importance when looking for vacancies Share of respondents who rated 4 or 5 on a 1-5 scale Source: KW Digital Career survey 2013
- 20. Changes in criteria and sections this year • 100 criteria • Each criterion can consist of one or more measure points • 328 measure points • The criteria and the importance of them change each year based on the results in our surveys • Some criteria will be judged stricter this year Changes • 8 completely new criteria 4,4 points • 18 new measure points in existing criteria 3,4 points • 38 changed measure points 8,8 points • 61 measure points have changed score ~19 points • In total we have changed around 35% this year
- 21. Sections Start page 6 (6) About us 14 (14) Press 8 (7) Financial reporting 12 (10) The share 7 (7) Investor relations 12 (13) Corporate governance 12 (12) Corporate responsibility 10 (12) Career 13 (13) Functions 6 (6) • Increased score for Press and Financial reporting • Decreased for Investor relations and Corporate responsibility 0 2 4 6 8 10 12 14 Start page About us Press Financial reporting The share Investor relations Corporate governanc e Corporate responsibil ity Career Functions 2013-2014 2012-2013
- 22. Company selection based on market cap • The companies that are ranked are selected based on their market cap • Europe 500 • Global 100 • Additional companies on selected markets • For companies outside of public lists we provide “On Demand” reports
- 23. Results lists • Europe 500 – Based on FT Europe 500 • Global 100 – Based on FT Global 500 • Middle East • Sweden • UK • Finland • Norway • Denmark • Italy • Switzerland • Austria • Spain • Portugal Introducing ”Section best practice” to highlight both high scores and overall impression of a section • Investor Relations • Press and media • Career • Sustainability • Online annual reports
- 24. The reports
- 25. KWD Webranking 2013-2014 reports Background research Detailed data from background research surveys Yes Yes Yes Yes Best practice examples Yes Yes Yes Yes Criteria Definitions and weight Yes Yes Yes Yes Evaluation of your website Yes Yes Yes Yes Benchmark analysis Your website compared with selected peers and industry Yes Yes Optional Qualitative comparison and extended review Yes Optional Presentation Video or on location Yes Optional Price 3 900 € 4 900 € 9 500 € On request
- 26. Questions?
- 27. Thank you! • Helena Wennergren Director helena.wennergren@kw-digital.com +46 8 407 22 10 • kw-digital.com If you want to use parts of our research in your own material, please refer to KW Digital as the source. Thanks!