Presentation to the Gamification Summit, San Francisco, CA, April 18, 2013

1. Professor Kevin Werbach
Dept. of Legal Studies & Business Ethics
Wharton School, Univ. of Pennsylvania
werbach@wharton.upenn.edu
Twitter: @kwerb
Gamification Summit, April 2013

2. • 132 years old
• 11 academic departments
• 20 research centers
• 240 faculty
• $900 million endowment
• 92,000 alumni

3. • 132 years old
• 11 academic departments
• 20 research centers
• 240 faculty
• $900 million endowment
• 92,000 alumni
• 43 years old
• 2 sessions of 1 course
• 1 webcam
• 140,000 students

4. https://www.coursera.org/
course/gamification

5. Stats from Session 1 (Fall 2012)
• 81,600 registrations
– 2/3 non-U.S.; over 150 countries represented
– 77% of participants not in school/university
• Massive engagement
– >2,200,000 video views
– 19,513 forum posts
– 187,028 peer assessments,
by 13,088 students
– Student-formed Facebook
group: 3,468 members
– Hashtag #gamification12:
>2,700 tweets

6. Pedagogical Challenges
• Novelty of MOOCs
• Diverse global students
• Asynchronous and one-way
• Assessing creative work

7. Pedagogical Challenges
• Novelty of MOOCs
• Diverse global students
• Asynchronous and one-way
• Assessing creative work
• No prior courses on the subject
• WTF is gamification, anyway?

9. Course Outline
• Week 1: Intro to games and gamification
• Week 2: Anatomy of games
• Week 3: Psychology
• Week 4: Design concepts
• Week 5: Enterprise and social impact applications
• Week 6: Challenges, critiques, and extensions

10. ENGAGEMENT

11. No
Stinkin’
Badges!

12. Traditional Course Design
1
2
3
4
5
6
7
Units
Midterm Final

13. Onboarding
Climbing
Rest
Rest
Boss
Fight
Climbing
Climbing
The Player Journey
Scaffolding
Level
Up

14. Gamification Course Design
Onboard Climb Climb Climb Rest
Boss
Fight
Rest
Quiz
Quiz
Final
Major
Project
Quiz+
Project
Quiz+
Project

15. Student Motivation Types
Source: Richard Bartle

17. Puzzles
Notice any
differences?

18. %
of
Registra4on
%
of
Starters
%
of
Submi:ers
%
of
Writers
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
61%
31%
23%
19%
16%
15%
13%
11%
13%
52%
38%
32%
26%
25%
22%
18% 21%
74%
61%
50%
48%
42%
35% 40%
84%
70%
80%
%
of
Registra4on
%
of
Starters
%
of
Submi:ers
%
of
Writers
≈81,600
registered
8,280
received certificate
2x-4x Typical Completion Rate

19. MOTIVATION
LEARNING

20. Behavior Games
Marketing and economics Game design and psychology
Incentives Experiences
Satisfying needs Fun
Game elements (inductive) Game thinking (deductive)
Status Meaning
PBLs Puzzles
Rewards Progression
Making users do things Making players awesome
Would the Real Gamification Stand Up?

21. Behavior Games
Lifelong learning online Lifelong learning online
New pedagogy New pedagogy
Personalization Personalization
Empowering active learning Empowering active learning
Feedback Feedback
Common Ground

23. Prof. Kevin Werbach
werbach@wharton.upenn.edu
Twitter: @kwerb
thank you!
COURSE
http://wdp.wharton.upenn.edu/
books/for-the-win/
BOOK
https://www.coursera.org/
course/gamification