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Design For Conversion Part 1
Signaler
Ken Widger
Suivre
President à Web Full Circle
9 May 2010
•
0 j'aime
•
454 vues
1
sur
33
Design For Conversion Part 1
9 May 2010
•
0 j'aime
•
454 vues
Signaler
Ken Widger
Suivre
President à Web Full Circle
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Design For Conversion Part 1
1.
2.
3.
4.
5.
6.
7.
Click to engage
the website and view subpages
8.
9.
10.
11.
12.
13.
14.
15.
16.
We want our
search results fast
17.
We don’t want
to spend time “digging”
18.
19.
This is down
from 4 seconds in 2006
20.
After 3 seconds,
up to 40% will abandon your website
21.
75% of online
consumers left for a competitor’s site rather than suffer delays
22.
88% of online
consumers are less likely to return to a site after a bad experience
23.
24.
25.
26.
27.
Click to engage
the website and view subpages
28.
29.
30.
31.
32.
33.
34.
35.
36.
37.
38.
39.
40.
41.
Fast & efficient
direction
42.
Specialized sections
43.
Guide the visitor
44.
Contact info on
all pages
45.
Offer multiple ways
46.
Focus on architecture
47.
Avoid “Dead Ends”
48.
Adhere to 3
click rule
49.
Keep homepage light
50.
Categorize
51.