This document discusses key considerations for creating a catalogue to promote and publicize an art exhibition or event. It asks questions about the purpose and intended audience of the catalogue, what content to include, and provides suggestions for determining format, budget, production timeline, and distribution strategy. The overall intention is to help ensure the catalogue effectively achieves its goals and is not solely the responsibility of one person to produce.

1. catalogue
MA book arts 2013

2. catalogue conversationscatalogue conversationscatalogue conversationscatalogue conversations
catalogue conversations
catalogue conversations
catalogue conversations
catalogue conversations
catalogue conversations
catalogue conversations
catalogue conversations
catalogue conversations

3. some questions

4. do you need a catalogue?

5. if yes - why?

6. reasons
publicity
information
celebration
token of remembrance
reference
art

7. what do you want it to do?

8. purpose/function
money
fame
inform
promote
generate interest
advertise event

9. who is your/it's audience?

10. audience
artists
designers
the public
collectors
public collections
friends and relatives
the college mailing list

11. content

12. reproductions
or
actual work

13. mass production
v
limited edition

14. what will it include?

15. images
examples of work
makers/artists
studio/process
other

16. texts
statements
essays
thanks

17. contact details
address
e mail
phone
web sites
blog
twitter

18. other
logos
advertising

19. A3, A4, A5 etc
A4 folded etc etc etc
scroll
broadsheet
postcards
newspaper
disc
format

20. can it do more than one job?

21. poster
invite
advert
intervention
multifunctional useful object -
book/shirt
book/shelf

22. alternatives

23. web site
billboard
radio
television
magazine advertising
sandwich board
publicity stunt

24. budget

25. How much do you want to spend?
How will you generate the income?
How much will you sell it for?

26. some deadlines

27. initial designs
design agreed
negotiating a printer
copy
generating content - photographs
final artwork
signing off artwork - head of
college

28. printing
collating
building a mailing list
publishing/posting
selling and distribution
collecting and redistribution of
income from sales

29. build a team – not a one person job
devolve roles – appropriate skills
build deadlines – stick to them

30. intention
reasoning
form/content
timescale
budget
production
distribution