Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.

Strategia vendita distribuzione per brand

822 vues

Publié le

Una presentazione semplice che illustra alcuni concetti fondamentali per la distribuzione dei contenuti attraverso i device mobili.

Publié dans : Business
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m77EgH } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m77EgH } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici

Strategia vendita distribuzione per brand

  1. 1. Strategia di distribuzione per brands Piano di comunicazioneThursday, November 10, 2011
  2. 2. Strategia promozionale Tutti gli elementi che compongono la strategia promozionale sono fondamentali e sinergici. 1. Posizionamento su iTunes 2. Landing Page; 3. Social Media; 4. Campagna ADV; 5. Moderazione e customer support; 6. Digital PR. Copyright - 01tribe 01tribe Srl - Documento Confidenzialel | Ottobre 2010 | 2Thursday, November 10, 2011
  3. 3. Landing PAGE La landing page web rappresenta il punto di riferimento importantissimo di tutte le ricerche fatte su web, sui social media e sul mobile relative allʼapplicazione svolgendo un ruolo fondamentale nella conversione del download su iTunes. Ha le seguenti caratteristiche: 1. Redirect su iTunes; 2. Presentazione chiara del prodotto, delle caratteristiche e dei vantaggi; 3. Rappresentazione visiva del prodotto; 4. Possibilità di feed-back utente; 5. Ottimizzazione SEO. Copyright - 01tribe 01tribe Srl - Documento Confidenzialel | Ottobre 2010 | 3Thursday, November 10, 2011
  4. 4. Landing PAGE Product names, logos, brands, and other trademarks featured or referred to within this presentation are the property of their respective trademark holders. Copyright - 01tribe 01tribe Srl - Documento Confidenzialel | Ottobre 2010 | 4Thursday, November 10, 2011
  5. 5. Landing PAGE 1. Il posizionamento su Google e’ importantissimo su “desktop web”; 2. Il posizionamento su mobile web e’ fondamentale perche’ il 98% del traffico search su mobile proviene da google*; * http://techcrunch.com/2010/07/29/google-mobile-search-market-share/ Product names, logos, brands, and other trademarks featured or referred to within this presentation are the property of their respective trademark holders. Copyright - 01tribe 01tribe Srl - Documento Confidenzialel | Ottobre 2010 | 5Thursday, November 10, 2011
  6. 6. Posizionamento iTunes 1. Descrizione efficiente integrando i commenti positivi degli utenti; 2. Scelta delle keywords; 3. Massima attenzione nella scelta degli screenshot; 4. Icona efficace ed autodescrittiva di qualità professionale; 5. Segnalazione PR. Copyright - 01tribe 01tribe Srl - Documento Confidenzialel | Ottobre 2010 | 6Thursday, November 10, 2011
  7. 7. Social Media - Facebook 1. Aggiornamento sul wall constante anche con messaggi provenenti da Twitter (si possono linkare i servizi); 2. Gallery di prodotto con screeshot di dettaglio dell’applicazione; 3. Microforum con feed-back degli utenti. Product names, logos, brands, and other trademarks featured or referred to within this presentation are the property of their respective trademark holders. Copyright - 01tribe 01tribe Srl - Documento Confidenzialel | Ottobre 2010 | 7Thursday, November 10, 2011
  8. 8. Social Media - Twitter 1. Feature request; 2. Dialogo costante con gli utenti legato al prodotto; 3. Comunicazioni relative agli aggiornamenti. Product names, logos, brands, and other trademarks featured or referred to within this presentation are the property of their respective trademark holders. Copyright - 01tribe 01tribe Srl - Documento Confidenzialel | Ottobre 2010 | 8Thursday, November 10, 2011
  9. 9. Social Media - Youtube 1. Video demo dell’applicazione; 2. Interviste e contenuti extra relativi all’applicazione. Product names, logos, brands, and other trademarks featured or referred to within this presentation are the property of their respective trademark holders. Copyright - 01tribe 01tribe Srl - Documento Confidenzialel | Ottobre 2010 | 9Thursday, November 10, 2011
  10. 10. Obiettivo dei canali social media 1. Generazione contatti sulla landing page e conversione vendite su App Store; 2. Sviluppo di un database con il profilo social media degli utenti dell’applicazione: 3. Invio di una newsletter relativa alla guida su iPhone. Product names, logos, brands, and other trademarks featured or referred to within this presentation are the property of their respective trademark holders. Copyright - 01tribe 01tribe Srl - Documento Confidenzialel | Ottobre 2010 | 10Thursday, November 10, 2011
  11. 11. Campagna Mobile Advertising 1. Obiettivo: sviluppare una campagna finalizzata al download; 2. Fase 1: sviluppo di una campagna test per verifica il potenziale di ROI (es. €1.000); 3. Fase 2: sviluppo di una campagna con più fasi su base annuale. Copyright - 01tribe 01tribe Srl - Documento Confidenzialel | Ottobre 2010 | 11Thursday, November 10, 2011
  12. 12. Campagna Mobile Advertising Copyright - 01tribe 01tribe Srl - Documento Confidenzialel | Ottobre 2010 | 12Thursday, November 10, 2011
  13. 13. Moderazione e customer support Ascoltare, imparare dai clienti, modificare rapidamente, migliorare il prodotto e aumentare le vendite. Copyright - 01tribe 01tribe Srl - Documento Confidenzialel | Ottobre 2010 | 13Thursday, November 10, 2011
  14. 14. Feedback forum 1. Piattaforma di gestione dei tickets come ad esempio uservoice; 2. Customer support integrato e differenziato sui 2 aspetti fondamentali: supporto tecnico e supporto editoriale; 3. Link: supporto-editoriale@, supporto-tecnico@ Product names, logos, brands, and other trademarks featured or referred to within this presentation are the property of their respective trademark holders. Copyright - 01tribe 01tribe Srl - Documento Confidenzialel | Ottobre 2010 | 14Thursday, November 10, 2011
  15. 15. Digital PR ✓Contattare i blogger specifici del settore specifico e tecnologico relativi al prodotto; ✓Contattare i siti editoriali che recensiscono le applicazioni ed inviare loro un comunicato stampa comprensivo di immagini e video dell’applicazione; ✓Contattare i video blogger che fanno recensioni su youtube delle applicazioni; ✓Per il mercato USA, se necessario, inviare il comunicato stampa comprensivo di immagini e video dell’applicazione ai siti che si occupano di digital PR relativo al mondo Apple come http:// prmac.com/ e http://www.macnn.com/. Copyright - 01tribe 01tribe Srl - Documento Confidenzialel | Ottobre 2010 | 15Thursday, November 10, 2011
  16. 16. Sviluppo di campagne social media Product names, logos, brands, and other trademarks featured or referred to within this presentation are the property of their respective trademark holders. Copyright - 01tribe 01tribe Srl - Documento Confidenzialel | Ottobre 2010 | 16Thursday, November 10, 2011
  17. 17. Grazie! Copyright - 01tribe 01tribe Srl - Documento Confidenzialel | Ottobre 2010 | 17Thursday, November 10, 2011
  18. 18. 01tribe opera con l’obiettivo di fornire un servizio in continuo miglioramento al fine di garantire la soddisfazione del cliente. A tal fine un Sistema di Gestione di Qualità conforme alla normativa UNI EN ISO 9001/2000 è costantemente adottato nella pianificazione e successiva erogazione dei servizi. Detto Sistema sarà inoltre certificato a breve da un Ente di Certificazione accreditato SINCERT. Sede Operativa: Piazza Capponi 16 - 00193 Roma Phone +39 06 6872803 Fax +39 06 97256026 01tribe Srl Sede Legale: Via Eustachio Manfredi, 8 - 00197 Roma www.01tribe.com mail: info@01tribe.comThursday, November 10, 2011

×