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Lab four and mbj   sm crash course - sm 101
Social Media 101,[object Object],What is it and Why Should I Care?,[object Object],by Doug Watson,[object Object]
Lab four and mbj   sm crash course - sm 101
Small Business Pass,[object Object]
Today’s Agenda,[object Object]
What is Social Media?,[object Object]
Lab four and mbj   sm crash course - sm 101
What is it?,[object Object],Why Should I Care?,[object Object]
Lab four and mbj   sm crash course - sm 101
@jkrums - “There's a plane in the Hudson. I'm on the ferry going to pick up the people. Crazy.”,[object Object]
Lab four and mbj   sm crash course - sm 101
Lab four and mbj   sm crash course - sm 101
Objections,[object Object],Common,[object Object]
“Social Media is for Teens.”,[object Object]
“There’s no point because it will just change in a year or two.”,[object Object]
Lab four and mbj   sm crash course - sm 101
Lab four and mbj   sm crash course - sm 101
Lab four and mbj   sm crash course - sm 101
Business Page,[object Object],Status Updates (News, updates),[object Object],Pictures (events, staff, etc),[object Object],Videos,[object Object],Notes (blogs, service descriptions, articles, etc),[object Object],Over 500,000 apps,[object Object],All of it shows up in a person’s Feed if they Like your page.,[object Object]
The Open Graph,[object Object]
Lab four and mbj   sm crash course - sm 101
Lab four and mbj   sm crash course - sm 101
Lab four and mbj   sm crash course - sm 101
Lab four and mbj   sm crash course - sm 101
Lab four and mbj   sm crash course - sm 101
Lab four and mbj   sm crash course - sm 101
Conversations,[object Object]
Lab four and mbj   sm crash course - sm 101
#memfloodand #memstorm,[object Object]
@karensoro: Postcards from harbor town- #memflood http://t.co/dPp5tBG,[object Object]
@patrickjwoods:,[object Object],“Poles down on McLean (ft from our apt) http://yfrog.com/hs8klfrxj http://yfrog.com/hs253kaj #memstorm”,[object Object],April 27, 2011 at 18:33,[object Object]
@p_mcclellan:,[object Object],“Unreal. #memstorm RT @myfoxal: Craziest photo we have so far of the tornado in Cullman. A view sent this in. http://twitpic.com/4q93rs”,[object Object],April 27, 2011 at 15:41,[object Object]
Lab four and mbj   sm crash course - sm 101
Lab four and mbj   sm crash course - sm 101
Lab four and mbj   sm crash course - sm 101
Profile,[object Object],Your profile shows your experience and credentials,[object Object],Status updates add a personal element,[object Object],Company Page,[object Object],Allows people to learn about your company,[object Object],Give an opportunity to promote specials and new products,[object Object]
Connecting,[object Object],Connect with people you know (1st-level Contacts),[object Object],Ask your 1st-level Contacts for Introductions to their 1st-level Contacts,[object Object],Write honest and helpful recommendations,[object Object],Ask for recommendations from happy customers,[object Object],Recruiting Tool,[object Object]
Lab four and mbj   sm crash course - sm 101
Lab four and mbj   sm crash course - sm 101
Lab four and mbj   sm crash course - sm 101
Top 10 Channels With Most Subscriptions,[object Object]
Blogging,[object Object]
Stats,[object Object],Blog readers tend to be educated (majority hold at least a Bachelor’s),[object Object],More than a quarter make upwards of $75,000,[object Object],51% of blog readers shop online, versus 40% of non-blog readers,[object Object],77% of active internet users read blogs,[object Object]
Blog Examples:,[object Object],Mashable,[object Object],TMZ,[object Object],The Huffington Post,[object Object],Gizmodo,[object Object],I Love Memphis,[object Object],The Official Google Blog,[object Object],Between Two Worlds,[object Object],Toxel,[object Object]
Lab four and mbj   sm crash course - sm 101
Lab four and mbj   sm crash course - sm 101
Lab four and mbj   sm crash course - sm 101
Lab four and mbj   sm crash course - sm 101
In Closing…,[object Object],Make a plan and follow it,[object Object],Get Creative,[object Object],Have Fun,[object Object]
Lab four and mbj   sm crash course - sm 101
Lab four and mbj   sm crash course - sm 101

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