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India Blog School http://blogschool.in Digital Inspiration  http://www.labnol.org
Stop Feeling Shy
Big is Better
useit.com
google.com
Colors & Fonts
What’s Your Style Ads within content Ads adjacent to content Light background behind ads Blend Blend or complement Dark ba...
Improve Relevance
Site Search search.labnol.org
CPM, CPC or Link Units?
Placement Example
Ask Mom or CrazyEgg Flickr   -  Test Google AdSense
Image Search
www.briansolis.com
Links and Citations <ul><li>Help Search Engines </li></ul><ul><li>Authority </li></ul><ul><li>Good Anchor Text </li></ul><...
Master Analytics  <ul><li>High CTR but Low CPM </li></ul><ul><li>Track Problems Early </li></ul><ul><ul><li>[email_address...
 
Typical Mistakes <ul><li>Diluted Title / Slug </li></ul><ul><ul><li>“ My Personal Technology Blog – Why I Love My iPod”  <...
Fresh Content single.php feeds-rss2.php
See details
Steal Ideas <ul><li>AdSense Case Studies </li></ul><ul><li>Media Sites – CNN, NYT, Network 18, etc. </li></ul><ul><li>Prem...
 
Selling Direct Ads <ul><li>Audience – Quantcast, Visitor Surveys </li></ul><ul><li>Ad Formats / Specs </li></ul><ul><li>De...
Amit Agarwal http://www.labnol.org
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AdSense Tips by Amit Agarwal

AdSense Tips by Amit Agarwal of Digital Inspiration http://www.labnol.org/

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AdSense Tips by Amit Agarwal

  1. 1. India Blog School http://blogschool.in Digital Inspiration http://www.labnol.org
  2. 2. Stop Feeling Shy
  3. 3. Big is Better
  4. 4. useit.com
  5. 5. google.com
  6. 6. Colors & Fonts
  7. 7. What’s Your Style Ads within content Ads adjacent to content Light background behind ads Blend Blend or complement Dark background behind ads Blend, complement, or contrast Contrast or complement
  8. 8. Improve Relevance
  9. 9. Site Search search.labnol.org
  10. 10. CPM, CPC or Link Units?
  11. 11. Placement Example
  12. 12. Ask Mom or CrazyEgg Flickr - Test Google AdSense
  13. 13. Image Search
  14. 14. www.briansolis.com
  15. 15. Links and Citations <ul><li>Help Search Engines </li></ul><ul><li>Authority </li></ul><ul><li>Good Anchor Text </li></ul><ul><li>The Dreaded Back Button </li></ul>Flickr
  16. 16. Master Analytics <ul><li>High CTR but Low CPM </li></ul><ul><li>Track Problems Early </li></ul><ul><ul><li>[email_address] </li></ul></ul><ul><li>Bounce Rate </li></ul><ul><li>Visitor Locations </li></ul><ul><ul><li>AdSense Sandbox </li></ul></ul><ul><li>Referral Sources </li></ul>
  17. 18. Typical Mistakes <ul><li>Diluted Title / Slug </li></ul><ul><ul><li>“ My Personal Technology Blog – Why I Love My iPod” </li></ul></ul><ul><li>Too many pages with similar titles / content </li></ul><ul><ul><li>Make life easy for Advertisers </li></ul></ul><ul><li>Wasting Visits </li></ul><ul><ul><li>NOINDEX, FOLLOW for tag pages </li></ul></ul><ul><li>Allowing Stop Words in Comments </li></ul><ul><li>Smart Pricing </li></ul><ul><li>Feeling Complacent </li></ul><ul><ul><li>If it ain’t broke, don’t fix it – Bad Idea </li></ul></ul>
  18. 19. Fresh Content single.php feeds-rss2.php
  19. 20. See details
  20. 21. Steal Ideas <ul><li>AdSense Case Studies </li></ul><ul><li>Media Sites – CNN, NYT, Network 18, etc. </li></ul><ul><li>Premium Publishers </li></ul><ul><li>Webmaster World </li></ul><ul><ul><li>Seniors </li></ul></ul><ul><ul><li>Preferred Members </li></ul></ul><ul><li>Official Google Guides, JenSense, ProBlogger, Barry Schwartz, Chris Pirillo </li></ul>
  21. 23. Selling Direct Ads <ul><li>Audience – Quantcast, Visitor Surveys </li></ul><ul><li>Ad Formats / Specs </li></ul><ul><li>Deciding Ad Rates </li></ul><ul><li>Payment Options </li></ul><ul><li>Google Ad Manager </li></ul><ul><li>Testimonials </li></ul><ul><li>Make it Easy </li></ul><ul><ul><li>http://www.bbcreachingmillions.com/ </li></ul></ul><ul><ul><li>http://www.cnnmediainfo.com/ </li></ul></ul><ul><ul><li>http://www.labnol.org/advertise/ </li></ul></ul>
  22. 24. Amit Agarwal http://www.labnol.org

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