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AdSense Tips by Amit Agarwal

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AdSense Tips by Amit Agarwal

  1. 1. India Blog School http://blogschool.in Digital Inspiration http://www.labnol.org
  2. 2. Stop Feeling Shy
  3. 3. Big is Better
  4. 4. useit.com
  5. 5. google.com
  6. 6. Colors & Fonts
  7. 7. What’s Your Style Ads within content Ads adjacent to content Light background behind ads Blend Blend or complement Dark background behind ads Blend, complement, or contrast Contrast or complement
  8. 8. Improve Relevance
  9. 9. Site Search search.labnol.org
  10. 10. CPM, CPC or Link Units?
  11. 11. Placement Example
  12. 12. Ask Mom or CrazyEgg Flickr - Test Google AdSense
  13. 13. Image Search
  14. 14. www.briansolis.com
  15. 15. Links and Citations <ul><li>Help Search Engines </li></ul><ul><li>Authority </li></ul><ul><li>Good Anchor Text </li></ul><ul><li>The Dreaded Back Button </li></ul>Flickr
  16. 16. Master Analytics <ul><li>High CTR but Low CPM </li></ul><ul><li>Track Problems Early </li></ul><ul><ul><li>[email_address] </li></ul></ul><ul><li>Bounce Rate </li></ul><ul><li>Visitor Locations </li></ul><ul><ul><li>AdSense Sandbox </li></ul></ul><ul><li>Referral Sources </li></ul>
  17. 18. Typical Mistakes <ul><li>Diluted Title / Slug </li></ul><ul><ul><li>“ My Personal Technology Blog – Why I Love My iPod” </li></ul></ul><ul><li>Too many pages with similar titles / content </li></ul><ul><ul><li>Make life easy for Advertisers </li></ul></ul><ul><li>Wasting Visits </li></ul><ul><ul><li>NOINDEX, FOLLOW for tag pages </li></ul></ul><ul><li>Allowing Stop Words in Comments </li></ul><ul><li>Smart Pricing </li></ul><ul><li>Feeling Complacent </li></ul><ul><ul><li>If it ain’t broke, don’t fix it – Bad Idea </li></ul></ul>
  18. 19. Fresh Content single.php feeds-rss2.php
  19. 20. See details
  20. 21. Steal Ideas <ul><li>AdSense Case Studies </li></ul><ul><li>Media Sites – CNN, NYT, Network 18, etc. </li></ul><ul><li>Premium Publishers </li></ul><ul><li>Webmaster World </li></ul><ul><ul><li>Seniors </li></ul></ul><ul><ul><li>Preferred Members </li></ul></ul><ul><li>Official Google Guides, JenSense, ProBlogger, Barry Schwartz, Chris Pirillo </li></ul>
  21. 23. Selling Direct Ads <ul><li>Audience – Quantcast, Visitor Surveys </li></ul><ul><li>Ad Formats / Specs </li></ul><ul><li>Deciding Ad Rates </li></ul><ul><li>Payment Options </li></ul><ul><li>Google Ad Manager </li></ul><ul><li>Testimonials </li></ul><ul><li>Make it Easy </li></ul><ul><ul><li>http://www.bbcreachingmillions.com/ </li></ul></ul><ul><ul><li>http://www.cnnmediainfo.com/ </li></ul></ul><ul><ul><li>http://www.labnol.org/advertise/ </li></ul></ul>
  22. 24. Amit Agarwal http://www.labnol.org

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