1. Innovating Your Program:
Case Studies from the Field
#NTC11FIELD
Sue Clement, ASPCA
Kami Griffiths, Community
Technology Network
Lark Dunham, Rare

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3. Placeholder for Sue Clement, ASPCA

4. Creating a Community Driven
Resource Library
Community Technology Network

5. Overview
• Created a taxonomy to tag resources useful for
people who manage computer centers
• Used Delicious social bookmarking site
• Created a feed from Delicious to any Drupal
site
• New resources tagged in Delicious are
automatically added to website

8. The Team
• Seattle: David Keyes, Karen Manuel, Ramona
Black, Vicky Yuki
• Austin: Dale Thompson, Gene Crick
• Cincinnati: Angela Siefer
• Chicago: Michael Miranda
• San Francisco: Kami Griffiths

9. The Need: A Central Repository
• There was no central location for resources
specifically for computer centers
– Lesson plans/tutorials
– Tracking/evaluation
– Management resources
• CTCnet folded in 2009
• Time spent searching for current material
• Reinventing the wheel
• Working in silos

10. The Solution: A Central Repository
• Develop a central repository of resources and
material used by computer center managers
• Created by community technology leaders
across the country
• Searchable and community driven

11. Display Resources on Many Sites
• Many groups will want these resources
displayed on their websites
• Decided to use Delicious to quickly and easily
tag websites
• Create a feed to allow them to be displayed
within Drupal websites
• New resources tagged in Delicious and
automatically fed into Drupal

12. Trouble with Tagging
• Inconsistent use of tags
– Lesson plan, Lesson Plan, lesson plan
• Same tag, different meaning
– Programming: developing a program
– Programming: computer programming
• The Solution: create a standardized taxonomy
that would reflect all the needs and the
resources

13. Creating a Taxonomy
• Year long process
• Many iterations
• Seattle provided intern with taxonomy
experience
• Had committee review throughout the
process

15. Testing and Perfecting
• First iteration: had people add resource to a
spreadsheet and one person add to Delicious
– Through this process we understood what was
missing or didn’t work
• Second iteration: changed taxonomy, updated
spreadsheet, defined tags
• Third iteration: invited key players to tag
directly using Delicious, provided training

16. Training and Quality Control
• Define: what the tags mean
• Debate: what should be tagged
• Discuss: what makes for a good resource
• Walk through process of tagging, providing
access to the Delicious account
• Double check that the resources are tagged
correctly
• Delicious doesn’t allow duplicates

17. Sustainability
• Will Delicious go away?
• Broken links
• Adding new resources

18. Room for Improvement
• Develop system for submitting new resources
• Better user interface on ctnbayarea.org
• Rating system
• Adding comments
• Create feeds to Word Press and Joomla

19. Questions?
Contact Information:
Kami Griffiths, kami@ctnbayarea.org
www.ctnbayarea.org/resources
http://delicious.com/CTNBayArea

20. Lark Dunham
Vice President
Rare

21. Campaign Manager in Donor in New York gathers Senior Rare staffer in England
Guam uploads a video and her young children around provides feedback on the
an updated threat ranking the computer to watch the Guam threat ranking.
for her site. video of a puppet show from
the Guam project.
rare’s global network

22. rareplanet vision
Accelerate the creation of conservation
constituencies by leveraging digital
media and the power of networks.

23. conservation
barriers
Lack of information
Isolation and distance
Inability to scale

24. " Once one person solves the problem once,
the problem stays solved for everybody..”
-Clay Shirky, 2009 Nonprofit Technology Conference

25. rareplanet solution
Real-time information
Information improves quality
Platform makes distance irrelevant
Network facilitates scale

26. rareplanet today
200+ campaigns
2200 members
100+ groups
10K visits / 50K pageviews monthly

27. rareplanet audience rareplanet is the
Mechanism for managing campaign
Vehicle for campaign storytelling
Platform for collaboration and feedback
community
Resume/portfolio to present work for
manager follow-on funding opportunities

28. rareplanet audience rareplanet means
Virtual feedback and support
Management oversight
Portfolio reporting views from site to cohort
to region
rare staff

29. rareplanet audience rareplanet means
Transparency
Real time, real world experiences
Opportunities to connect with practitioners
in the field
donors and
partners

30. lessons learned
Ease of use is critical to adoption
Dedicated resources Technical oversight
Community management

31. scenario of
the future
Engage and energize the network
Strategically build the community
Integration of mobile capabilities
Network facilitates growth in capacity

32. conservation impact amplified
rareplanet becomes a catalyst for scaling conservation eff

33. Adoption
Fear of disclosure
Retreat from transparency
Internet access
risks &
challenges

34. " Tools don't get socially interesting until they
get technologically boring."
-Clay Shirky, 2009 Nonprofit Technology Conference