The UX Driven Startup (Or The Vision Driven Startup) - Updated October 2011
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What kind of experience do you want to create? A revolutionary technology, a well executed product and a profitable business should not be ends in themselves. Focus on the ultimate experience and let everything else fall in line. Having an answer to this question -- a concrete representation of where your product is headed -- can help you validate your ideas, impress investors, build a team and keep everyone in alignment. Drawing from my experience applying methods learned at Adaptive Path to my own startup, Foodspotting, I'll share concrete tools you can use to create a big vision, communicate it to others and validate it, even before you start developing anything.
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The UX Driven Startup (Or The Vision Driven Startup) - Updated October 2011
- 1. The Vision-Driven Startup How & why you should share your ideas i A lexa Andrzejewsk odspotting Foun der & CEO, Fo @foodspotting Follow @ladylexy and
- 3. Woke up one morning with a great idea...
- 4. I help companies imagine great products!
- 5. The only problem is... *I can’t actually build things*
- 6. I needed to find a Cofounder. Team. Investors. Users. Where to start?
- 7. How did I do it? I shared my idea with everyone who would listen!
- 9. By sharing this vision, I found an awesome cofounder...
- 10. And when I did find a cofounder, we could hit the ground running.
- 11. Behind each of our greatest successes was a shared vision.
- 12. “What if you could see the nearest places Anthony Bourdain has eaten wherever you go?”
- 13. “We’re looking for a Tristan”
- 14. “It will be like Pandora for Food”
- 15. If I can picture something, it will happen.
- 16. If I don’t bother, it won’t.
- 17. Sharing your vision is the most important thing a founder can do.
- 18. A shared vision can help you avoid common mistakes startups make
- 19. Mistake 1: Building something people don’t really want or need
- 20. Sharing your vision helps you: Validate your ideas
- 21. Mistake 2: Thinking too small
- 22. Sharing your vision helps you: Impress investors
- 23. Mistake 3: Moving too slowly
- 24. Sharing your vision helps you: Make decisions and align your team
- 25. So how can you share your vision effectively?
- 26. There are many ways you can share your vision!
- 27. Your shared vision should: 1. Capture the imagination 2. Be easy to share 3. Get people excited
- 28. Simple, unexpected, credible: “Put a man on the moon and return him safely by the end of the decade.” (From the book “Ideas That Stick”)
- 29. “A star to sail your ship by.” -Jesse James Garrett
- 30. You have an idea. What next?
- 35. Communicating your vision
- 43. Visualize your ideas. Share them with everyone who will listen. Refine & repeat!
- 44. bit.ly/uxvision P.S. We’re hiring UX-Minded Rails & iPhone Developers! Alexa Andrzejewski , Foodspotting Founder & CEO and @foodspotting Fo llow @ladylexy