The UX Driven Startup (Or The Vision Driven Startup) - Updated October 2011

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What kind of experience do you want to create? A revolutionary technology, a well executed product and a profitable business should not be ends in themselves. Focus on the ultimate experience and let everything else fall in line. Having an answer to this question -- a concrete representation of where your product is headed -- can help you validate your ideas, impress investors, build a team and keep everyone in alignment. Drawing from my experience applying methods learned at Adaptive Path to my own startup, Foodspotting, I'll share concrete tools you can use to create a big vision, communicate it to others and validate it, even before you start developing anything.

Business Technologie

The Vision-Driven Startup
How & why you should share your ideas

i
A lexa Andrzejewsk odspotting
Foun der & CEO, Fo @foodspotting
Follow @ladylexy and

Woke up one morning
with a great idea...

I help companies imagine
great products!

The only problem is...
*I can’t actually build things*

I needed to find a Cofounder.
Team. Investors. Users.
Where to start?

How did I do it?
I shared my idea with everyone
who would listen!

By sharing this vision,
I found an awesome cofounder...

And when I did find a cofounder,
we could hit the ground running.

Behind each of our
greatest successes was a
shared vision.

“What if you could see the nearest
places Anthony Bourdain has
eaten wherever you go?”

If I can picture something,
it will happen.

Sharing your vision
is the most important
thing a founder can do.

A shared vision can
help you avoid common
mistakes startups make

Mistake 1:
Building something people don’t
really want or need

Sharing your vision
helps you:
Validate your ideas

Sharing your vision
helps you:
Impress investors

Sharing your vision helps you:
Make decisions and
align your team

So how can you share
your vision effectively?

There are many ways you
can share your vision!

Your shared vision should:
1. Capture the imagination
2. Be easy to share
3. Get people excited

Simple, unexpected, credible:
“Put a man on the moon and return
him safely by the end of the decade.”
(From the book “Ideas That Stick”)

“A star to sail your ship by.”
-Jesse James Garrett

Visualize your ideas.
Share them with everyone who
will listen. Refine & repeat!

bit.ly/uxvision
P.S. We’re hiring UX-Minded
Rails & iPhone Developers!

Alexa Andrzejewski
, Foodspotting
Founder & CEO and @foodspotting
Fo llow @ladylexy

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Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits. To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups. Technology For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did. While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis. Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad. Age and Gender When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same. Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers. Race Affects Attitudes As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).

How Race, Age and Gender Shape Attitudes Towards Mental Health

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AI Trends in Creative Operations 2024 by Artwork Flow.pdf

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A report by thenetworkone and Kurio. The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).

Social Media Marketing Trends 2024 // The Global Indie Insights

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The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. It’s important that you’re ready to implement new strategies in 2024. Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024. You’ll learn: - The latest trends in AI and automation, and what this means for an evolving paid search ecosystem. - New developments in privacy and data regulation. - Emerging ad formats that are expected to make an impact next year. Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape. If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.

Trends In Paid Search: Navigating The Digital Landscape In 2024

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From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

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Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

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The UX Driven Startup (Or The Vision Driven Startup) - Updated October 2011

1. The Vision-Driven Startup How & why you should share your ideas i A lexa Andrzejewsk odspotting Foun der & CEO, Fo @foodspotting Follow @ladylexy and

3. Woke up one morning with a great idea...

4. I help companies imagine great products!

5. The only problem is... *I can’t actually build things*

6. I needed to find a Cofounder. Team. Investors. Users. Where to start?

7. How did I do it? I shared my idea with everyone who would listen!

9. By sharing this vision, I found an awesome cofounder...

10. And when I did find a cofounder, we could hit the ground running.

11. Behind each of our greatest successes was a shared vision.

12. “What if you could see the nearest places Anthony Bourdain has eaten wherever you go?”

13. “We’re looking for a Tristan”

14. “It will be like Pandora for Food”

15. If I can picture something, it will happen.

16. If I don’t bother, it won’t.

17. Sharing your vision is the most important thing a founder can do.

18. A shared vision can help you avoid common mistakes startups make

19. Mistake 1: Building something people don’t really want or need

20. Sharing your vision helps you: Validate your ideas

21. Mistake 2: Thinking too small

22. Sharing your vision helps you: Impress investors

23. Mistake 3: Moving too slowly

24. Sharing your vision helps you: Make decisions and align your team

25. So how can you share your vision effectively?

26. There are many ways you can share your vision!

27. Your shared vision should: 1. Capture the imagination 2. Be easy to share 3. Get people excited

28. Simple, unexpected, credible: “Put a man on the moon and return him safely by the end of the decade.” (From the book “Ideas That Stick”)

29. “A star to sail your ship by.” -Jesse James Garrett

30. You have an idea. What next?

31. Expanding your vision

32.

33.

34.

35. Communicating your vision

36.

37.

38.

39. Validating your vision

40.

41.

42.

43. Visualize your ideas. Share them with everyone who will listen. Refine & repeat!

44. bit.ly/uxvision P.S. We’re hiring UX-Minded Rails & iPhone Developers! Alexa Andrzejewski , Foodspotting Founder & CEO and @foodspotting Fo llow @ladylexy

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