This document summarizes Mari Smith's presentation on successful Facebook marketing. The presentation covers three critical Facebook trends: the growth of mobile video and Facebook's potential to overtake YouTube as a video platform, the emphasis on Messenger for Business, and the importance of brand storytelling. It also discusses the top mistakes businesses make with Facebook marketing, such as not responding to posts or having promotional rather than engaging content. Smith presents her four-phase social media profit system and strategies for content, engagement, and using ads to generate leads. The overall message is that businesses should focus on adding value to their community before promoting products.
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1. Three Critical Facebook Trends
2. Top Facebook Marketing Mistakes Businesses Are
Making
3. Clear Objectives: What Are You Selling?
4. Content Strategy: Facebook Power Tips
5. Mari’s Four-Phase Social Media Profit System
6. Amplification Lead Generation Strategy
AGENDA
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• People complain – tried and failed
• So many businesses trained to ‘just try it’
• BUT…
• User error!
• Unclear message?
• Confusing landing page?
• Wrong target, or too wide?
• KEY = education!
Facebook ads don’t work?
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1. Not RESPONDING to fan posts and comments.
2. Your posts are overly PROMOTIONAL.
3. Using only the BOOST button.
4. Promoting posts without a measurable ROI.
5. Targeting the wrong AUDIENCE.
6. Not having a BUDGET for ads.
7. Placing ads without one of the six TRACKING pixels.
Facebook Mistakes
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Drive traffic to your website
Increase online sales
Launch a new product
Build your email list
Build brand awareness
Improve customer service
Drive in-store sales
Get more check-ins
Example objectives
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1. “SHAREABILITY:” Craft content with your audience’s audience in mind.
2. PROMPT response wins. Every time.
3. Personalize your posts. Write as I/We when appropriate.
4. Address commenters by first name.
5. Moderators should sign off with his/her first name.
6. Be friendly and upbeat, but don’t try “too hard.”
7. Humor often works with all audiences, if done tastefully.
8. Monitor other Facebook Pages to see what catches your eye.
Content & engagement tips
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Special Promo Pages!
22Mari.com
Facebook Approved Technology
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1. Post more native VIDEO (use Facebook Live!)
2. Experiment with posting outside business HOURS
3. Mix up frequency—try posting LESS often!
4. Mix up post TYPES
5. Test post LENGTH
6. Include @ TAGS of other Pages
7. REPOST popular posts
8. Pre-select target AUDIENCE (post-gate)
9. Drive traffic from other sources
10. EMBED posts and videos on your blog
Organic reach tips
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• How to create CONTENT?
• How to keep up?
• Where to FOCUS?
• How to “do it all”?
• How to COMPETE?
• Organic vs. PAID?
• How to measure ROI?
Biggest business challenges: