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1. Social Media
for Business
Designed by Presentation Advisors, in conjunction with M80

2. Disclaimer:
Thanks for viewing!
This presentation was originally designed in the
summer of 2010. As we all know, the internet (in
particular social media) moves at an alarming
pace. I hope to update this (some day), but until
then, please note that this information may be a
little dated. However, the heart of the story will
remain relevant for years to come.
Don’t forget to say hi on Twitter and Facebook!
from Presentation Advisors

3. HISTORY
SOCIAL MEDIA

4. Before the
Internet, "
we used to
gather to
share our
passions

5. Early
internet
included
message
boards
and chat
rooms

6. Now, social media is…

7. Paid
Internet Advertising
PPC – Search
Marketing
Mobile Advertising
Sponsorships
Paid Applications

8. Paid
Internet Advertising
PPC – Search
Marketing
Mobile Advertising
Sponsorships
Paid Applications
Earned
Social Media
(Pages and Feeds)
Word of Mouth
User Forums
News, PR,
Announcements
Blogger
Relationships

9. Paid
Internet Advertising
PPC – Search
Marketing
Mobile Advertising
Sponsorships
Paid Applications
Earned
Social Media
(Pages and Feeds)
Word of Mouth
User Forums
News, PR,
Announcements
Blogger
Relationships
Owned
Brand and Product
Websites
Mobile Brand and
Product Websites
Proprietary Mobile
Applications
Customer Care
Services
Proprietary Digital
Content
Proprietary Blogs

10. RIGHT
is
doing it
Who
?

11. RIGHT
is
doing it

12. By the end of 2009, Dell had
generated $6.5 million
in sales from Twitter alone.

13. RIGHT
is
doing it

14. On April 8th, 2008,
Frank Eliason set up
a Twitter account to
help Comcast users "
in need.

15. On April 8th, 2008,
Frank Eliason set up
a Twitter account to
help Comcast users "
in need.
Since then, Comcast
has helped over
150,000 customers
through Social Media.

16. RIGHT
is
doing it

17. Starbucks gave their consumers a voice

18. Resulting in over 50,000 product ideas

19. One message before Social Media…

22. One message after Social Media…

23. The message is
distributed
across
Social Media
channels…

26. We have reach like
never before…

27. We have reach like
never before…
…where
businesses can
embrace their
customers.

28. How can a
business
implement a
Social Media
Strategy?

29. 1. Establish Goals

30. 1.
2.
3.
4.
WRITE DOWN
Specific business
Goals and
Objectives

32. Learn about your audience:
Who/Where are they?
What is their personality like?
How/Where do they consume?
How/Where do they engage?

33. 3. Build

34. Choose your
channels
wisely
THE CONVERSATION PRISM
by Brian Solis & JESS3
(there are many!)!

35. Set Your Home Base
Corporate site, Blog, !
Facebook Page, etc.!

36. Use Your Channels

37. Use Your Channels
to Engage and"
Drive Traffic

38. 4. Engage

39. 4. Engage
BUT HOW?

40. Ask
Questions
Make
sure
you
comment
on
today’s
blog
post
to
win
two
free
8ckets!

41. Ask
Questions
Check
out
our
latest
installment
in
our
educa8onal
video
series
and
give
us
your
thoughts!
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42. Ask
Questions
What
are
your
thoughts
on
our
newest
product?
Likes/Dislikes?
Check
out
our
latest
installment
in
our
educa8onal
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series
and
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thoughts!
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Make
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8ckets!

43. Ask
Questions
What
are
your
thoughts
on
our
newest
product?
Likes/Dislikes?
@Amanda_W
–
Thanks
for
reaching
out!
How
can
we
help
you
today?
Check
out
our
latest
installment
in
our
educa8onal
video
series
and
give
us
your
thoughts!
Bit.ly/xIf0
Make
sure
you
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on
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blog
post
to
win
two
free
8ckets!

44. Choose the right team
to engage

45. Choose the right team
to engage
Passion is a must!!

46. Participate

47. Participate
(Get your hands dirty)!

48. Timeliness and"
Frequency

49. Create a solid!
content plan and
stick with it!
Timeliness and"
Frequency

50. Transparency

51. Transparency
Let your customers
in to show your
humanity!

52. Connect

53. Connect
Be the conduit between
your audience and
valuable content !
and resources!

54. Relevance

55. Relevance
Before you link to
content, make sure it
is relevant and adds
value to your
audience!

56. Connect
Be the conduit
between your
audience and valuable,
relevant content and
resources!
…and NEVER SPAM!

57. 5. Analyze & Optimize
COURTESY OF SWIXHQ.COM

58. Social Media
Channels
Blogging
Facebook
Twitter
(… just a few)

59. X 500,000,000+
Active Worldwide
Users
SOURCE: FACEBOOK.COM/PRESS/INFO.PHP?STATISTICS – SEPTEMBER 2010

60. 45,000,000,000
Pieces of content
shared per month
SOURCE: FACEBOOK.COM/PRESS/INFO.PHP?STATISTICS – SEPTEMBER 2010

61. 1,500,000
Local businesses with
active Facebook pages
SOURCE: INSIDEFACEBOOK.COM – FEBRUARY 2010

62. 5,300,000,000
Creating more than
fans
SOURCE: INSIDEFACEBOOK.COM – FEBRUARY 2010

63. Coca-Cola Fan Page – 14,000,000+ fans

64. 156,000,000+ "
registered users
SOURCE: TWEETREPORTS.COM – AUGUST 2010

65. 5.4 Billion+
updates
per month
SOURCE: TWEETREPORTS.COM – AUGUST 2010

66. 31% of users"
follow a brand
SOURCE: TWEETREPORTS.COM – AUGUST 2010

67. 7,800,000+ brand
recommendations
per month
SOURCE: TWEETREPORTS.COM – AUGUST 2010

68. September 2010: 144,200,000 viewers
SOURCE: COMSCORE.COM – OCTOBER 2010

69. Users: 100+ videos per viewer
SOURCE: COMSCORE.COM – JUNE 2010

70. Most Searched: Google #1, YouTube #2

71. Social Media
Tools and
Applications

72. Update
TweetDeck
Co-Tweet
Seesmic
Hootsuite
TwitterFeed
Disqus
IntenseDebate
FriendFeed
Ping.FM

73. Update
RSS
TweetDeck
Co-Tweet
Seesmic
Hootsuite
TwitterFeed
Disqus
IntenseDebate
FriendFeed
Ping.FM
Alltop
AddThis
MuckRack
Tweetake

74. Update
RSS
Listen
& Connect
TweetDeck
Co-Tweet
Seesmic
Hootsuite
TwitterFeed
Disqus
IntenseDebate
FriendFeed
Ping.FM
Alltop
AddThis
MuckRack
Tweetake
Monittor
TweetGrid
Mr. Tweet
Twitter Karma
Refollow
Twellow
Wefollow

75. Update
RSS
Listen
& Connect
Image
Tube Mogul
Ustream
JustinTV
Twitcam
Blip.TV
Twitpic
TweetDeck
Co-Tweet
Seesmic
Hootsuite
TwitterFeed
Disqus
IntenseDebate
FriendFeed
Ping.FM
Alltop
AddThis
MuckRack
Tweetake
Monittor
TweetGrid
Mr. Tweet
Twitter Karma
Refollow
Twellow
Wefollow

76. Social Media
Measurement

77. Reach
Frequency
and Traffic
Influence
Conversations
and Transactions
Sustainability
Sentiment
You can measure:

78. Alexa
Blogpulse
Compete
InsideFacebook
Quantcast
Social Mention
Technorati
Twittermeter
YouTube "
Insight
With tools like:

79. “Realize that the social media success
equation isn’t big moves on the chess
board, it’s little moves made "
every day that eventually "
add up to a major shift.”
- Jay Baer

80. Thank You!
Make sure we connect:
Twitter.com/Story_Jon
www.presentationadvisors.com
Facebook.com/PresentationAdvisors
Linkedin.com/in/JonMThomas

81. Designed by
www.presentationadvisors.com

82. Vintage
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of
Sunfox
on
Flickr
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Pink
Dell
image
courtesy
of
Pink
Sherbert
Photography
on
Flickr
→
h#p://www.flickr.com/photos/40645538@N00/1482848501/
Reaching
Hand
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of
Ivan
Cabera
on
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→
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All
logos
or
brand
references
are
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of
their
respec8ve
owners
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in
Hand
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of
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on
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Old
Paper
Texture
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ImageAbstrac8on
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Listen
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Audience
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Good
Day
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Concept
and
content
developed
by
M80
(m80im.com)
and
Jon
Thomas

83. Social Media
for Business