1. ~
CMS
I CAN SMELL YOUR
@PHILHAWKSWORTH

2. ~
AVOID
LOCK-IN
TECHNOLOGY / AGENCY

3. CMS
LAYOUT
CONTENT
USERS

4. ~
PARADOX
THE CMS

5. proportional to
CHANGES
COST OF
SYSTEM
COST OF

6. CHOICE~
PARALYSIS

7. versus
POWERFUL
WORKFLOW
GETTING
SHIT DONE

8. Marrissa Mayer
Google
Greg Linden
Amazon
100 MS OF EXTRA LOAD TIME
CAUSED 1% DROP IN SALES
500 MS OF EXTRA LOAD TIME
CAUSED 20% FEWER SEARCHES
PERFORMANCE

9. WYSIWTF

10. Rachel Andrew
THE POWER TO
RUIN THEIR SITE

11. ~
HYGIENE
URL
minty fresh

12. CONSTRAINTS
CAN BE
ENABLERS

13. MANAGE
not
CONTENT
DESIGN

14. SIMPLICITY

15. Government Digital Service
22 MILLIONUNIQUES PER MONTH
110 MILLIONPAGE VIEWS PER MONTH

16. MARKDOWN
55941
PUBLISHED DOCUMENTS
778
AUTHORS GLOBALLY

17. all the
THINGS
AUTOMATE

18. ~
ENTERPRISE
LEVEL

19. TO FINISH
1. WHAT REALLY NEEDS TO BE DYNAMIC?
2. YOU DESIGN THE SITE, THE CMS DOESN’T
3. MANAGE CONTENT, NOT DESIGN
4. MAKE IT INVISIBLE
THANKS

20. THANKS
@PHILHAWKSWORTH
http://hawksworx.com/blog/i-can-smell-your-cms-a-talk-at-fronteers
http://digital.cabinetoffice.gov.uk/2012/11/22/seo-compare-govuk-directgov
https://www.gov.uk/designprinciples
https://www.gov.uk/performance/dashboard
http://jekyllrb.com
http://grabaperch.com