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HTAG%#LFMDAY%
Wifi%:%orange6amphi%/%welcome!%
Your API is your best ally
à la vie à la mort
Nicolas Grenié

@picsoung
!
Hacker in Residence at 3scale.net
@3scale
La Fre...
You YouR
API
EXtra
Revenues
EXtra Revenues
source: http://www.slideshare.net/apigee/the-walgreens-story-putting-an-api-around-their-stores
EXtra Revenues
✴QuickPrint API, 13x partner growth
source: http://www.slideshare.net/apigee/the-walgreens-story-putting-an...
EXtra Revenues
✴QuickPrint API, 13x partner growth
✴Revenue share with developers
source: http://www.slideshare.net/apigee...
EXtra Revenues
✴QuickPrint API, 13x partner growth
✴Revenue share with developers
✴Apps using SDK on top charts
source: ht...
EXtra Revenues
✴QuickPrint API, 13x partner growth
✴Revenue share with developers
✴Apps using SDK on top charts
✴Increase ...
Wider
Reach
Wider Reach
✴700 partners created 50,000 third party apps/services
✴300m monthly uniques who see the brand on other sites
...
Wider Reach
Wider Reach
Innovation
Innovation
Source: http://www.slideshare.net/faberNovel/why-shouldicareaboutap-is4/53
Innovation
✴Only 1 app developed by Fitbit in-house
Source: http://www.slideshare.net/faberNovel/why-shouldicareaboutap-is...
Innovation
✴Only 1 app developed by Fitbit in-house
✴Third party apps in Fitbit’s ecosystem accumulated are
worth $1m of d...
Innovation
✴Only 1 app developed by Fitbit in-house
✴Third party apps in Fitbit’s ecosystem accumulated are
worth $1m of d...
Efficiency
Efficiency
Source: http://apievangelist.com/2012/01/12/the-secret-to-amazons-success-internal-apis/
Efficiency
✴Wrap every internal service with an API – or you are fired
Source: http://apievangelist.com/2012/01/12/the-secr...
Efficiency
✴Wrap every internal service with an API – or you are fired
✴Better re-usability, quicker integration, spot oppo...
API FiRST

DESIGN
API
Management
API Management
API Management
✴Tools to manage API program
API Management
✴Tools to manage API program
✴Access-Control / Security
API Management
✴Tools to manage API program
✴Access-Control / Security
✴Analytics
API Management
✴Tools to manage API program
✴Access-Control / Security
✴Analytics
✴Monetization
API Management
✴Tools to manage API program
✴Access-Control / Security
✴Analytics
✴Monetization
✴Developer Experience (DX)
You API
API
Management
API is your

BEST ALLY
Nicolas Grenié

@picsoung
!
!
@3scale
API is your

BEST ALLY
Nicolas Grenié

@picsoung
!
!
@3scale
Your API is your best ally By 3scale
Your API is your best ally By 3scale
Your API is your best ally By 3scale
Your API is your best ally By 3scale
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Your API is your best ally By 3scale

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Publié le

3Scale, l'un des 14 experts de la journée lafrenchmobileDAY février 2015 - Stratégie API : Soyez disruptif pour vos clients

Publié dans : Technologie
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Your API is your best ally By 3scale

  1. 1. HTAG%#LFMDAY% Wifi%:%orange6amphi%/%welcome!%
  2. 2. Your API is your best ally à la vie à la mort Nicolas Grenié
 @picsoung ! Hacker in Residence at 3scale.net @3scale La French Mobile Day Paris, February 10, 2015
  3. 3. You YouR API
  4. 4. EXtra Revenues
  5. 5. EXtra Revenues source: http://www.slideshare.net/apigee/the-walgreens-story-putting-an-api-around-their-stores
  6. 6. EXtra Revenues ✴QuickPrint API, 13x partner growth source: http://www.slideshare.net/apigee/the-walgreens-story-putting-an-api-around-their-stores
  7. 7. EXtra Revenues ✴QuickPrint API, 13x partner growth ✴Revenue share with developers source: http://www.slideshare.net/apigee/the-walgreens-story-putting-an-api-around-their-stores
  8. 8. EXtra Revenues ✴QuickPrint API, 13x partner growth ✴Revenue share with developers ✴Apps using SDK on top charts source: http://www.slideshare.net/apigee/the-walgreens-story-putting-an-api-around-their-stores
  9. 9. EXtra Revenues ✴QuickPrint API, 13x partner growth ✴Revenue share with developers ✴Apps using SDK on top charts ✴Increase in foot traffic in stores source: http://www.slideshare.net/apigee/the-walgreens-story-putting-an-api-around-their-stores
  10. 10. Wider Reach
  11. 11. Wider Reach ✴700 partners created 50,000 third party apps/services ✴300m monthly uniques who see the brand on other sites ✴The API gave reach and brand awareness which would not have been possible with traditional marketing. 
 (Dick Brouwer, TripAdvisor Director of Engineering)
  12. 12. Wider Reach
  13. 13. Wider Reach
  14. 14. Innovation
  15. 15. Innovation Source: http://www.slideshare.net/faberNovel/why-shouldicareaboutap-is4/53
  16. 16. Innovation ✴Only 1 app developed by Fitbit in-house Source: http://www.slideshare.net/faberNovel/why-shouldicareaboutap-is4/53
  17. 17. Innovation ✴Only 1 app developed by Fitbit in-house ✴Third party apps in Fitbit’s ecosystem accumulated are worth $1m of development cost Source: http://www.slideshare.net/faberNovel/why-shouldicareaboutap-is4/53
  18. 18. Innovation ✴Only 1 app developed by Fitbit in-house ✴Third party apps in Fitbit’s ecosystem accumulated are worth $1m of development cost ✴Powerful to be on many platforms easily Source: http://www.slideshare.net/faberNovel/why-shouldicareaboutap-is4/53
  19. 19. Efficiency
  20. 20. Efficiency Source: http://apievangelist.com/2012/01/12/the-secret-to-amazons-success-internal-apis/
  21. 21. Efficiency ✴Wrap every internal service with an API – or you are fired Source: http://apievangelist.com/2012/01/12/the-secret-to-amazons-success-internal-apis/
  22. 22. Efficiency ✴Wrap every internal service with an API – or you are fired ✴Better re-usability, quicker integration, spot opportunities, get to market quicker (AWS) Source: http://apievangelist.com/2012/01/12/the-secret-to-amazons-success-internal-apis/
  23. 23. API FiRST
 DESIGN
  24. 24. API Management
  25. 25. API Management
  26. 26. API Management ✴Tools to manage API program
  27. 27. API Management ✴Tools to manage API program ✴Access-Control / Security
  28. 28. API Management ✴Tools to manage API program ✴Access-Control / Security ✴Analytics
  29. 29. API Management ✴Tools to manage API program ✴Access-Control / Security ✴Analytics ✴Monetization
  30. 30. API Management ✴Tools to manage API program ✴Access-Control / Security ✴Analytics ✴Monetization ✴Developer Experience (DX)
  31. 31. You API API Management
  32. 32. API is your
 BEST ALLY Nicolas Grenié
 @picsoung ! ! @3scale
  33. 33. API is your
 BEST ALLY Nicolas Grenié
 @picsoung ! ! @3scale

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