2. The Newsmakers
Young Resourceful Connected
We’re a team of thirteen young and dynamic people with cumulative experience of over
50 man years. Individually, we are custodians of different brands within the network.
Together, we pretty much know everyone and everything that’s happening in the Indian
Media industry.
Our Motto: Making news everyday
3. What do we do?
We innovate and
integrate - which
is a big metric
defining success
each day
No matter who
you are or where
you are from –
Each day you
read about a
Viacom18 brand
5. At Viacom18, we believe in making news everyday
In every paper, in every city, in every language, in every medium
6. We keep consumers glued to television screens by engaging them
through our news everyday
We’re the people who have kept the nation interested in and excited
about a show for 8 consecutive years…need we say more?
7. We make news to make a better world
We create award winning campaigns that are wowing the world
8. We share insights about
the young and the old,
sharing knowledge
everyday
9. And when we’re bored of doing that…we create cool integrations
24
A breakthrough in the Indian television space building preference for the real-time narration
format; several in-show integrations with the protagonist appearing as guest in some of the
channel’s most popular shows as well as making a grand entry along with sponsor brand at the
Golden Petal Awards
Motu Patlu
For the first time ever, Nickelodeon characters were animated to perform with one of the
contestants on Jhalak Dikhla Ja on Colors; one of the many such innovations that have sustained
its week on week No. 1 position among kids’ channels
MTV Splitsvilla Season 7
Taking the learning from Colors and implementing it on MTV to go all out across the nation; in-
show integration on the popular show on Colors
Queen
To contribute to the roaring success of blockbuster Queen, the communications team
conceptualized a social media activity which drove Word of Mouth leading to its imminent
recognition among critics and mass appeal across audiences
Leveraging the power of OneViacom18
10. When we are done conquering the world, we work on
making a difference even within the network
As a part of our internal communications campaign we launched a transformational campaign, EVOLVE, to
draw synergies across the organization towards creating
ONEViacom18