In the last few years, it seems you can’t turn a corner without hearing about digital health. From IoT pill reminders and gamified fitness apps to virtual counseling and doctor video consultations, digital continues to transform how we engage with healthcare. It’s shifted the focus of our interactions with health data, products and services from people centered to people powered.
However, despite the insights, innovation and buzz, digital solutions are falling short of expectations – largely due to poor implementation within the holistic healthcare system.
In this session, Veron will discuss how the relationships between 'Health' and human can be used to understand the current shortcomings of digital health. Drawing on her experience as a digital strategist for the healthcare and pharmaceutical industries, Veron explores how the role of design within digital health should ‘reconfig' in order to create innovations with greater impact in the future.
5. This is something that nobody in the
world yet understands.
Steve Job, 1977
http://www.forbes.com/sites/larryhusten/2014/02/27/steve-jobs-rejected-the-first-medical-app-in-1977/#24bb75314ab6
15. "THERE ARE TONS AND TONS OF APPS AND VERY LITTLE IN THE WAY OF
GUIDANCE FOR PHYSICIANS OR CONSUMERS ON HOW TO SEPARATE THE WHEAT
FROM THE CHAFF,"
AARON S. KESSELHEIM, M.D.,
ASSOCIATE PROFESSOR AT HARVARD MEDICAL SCHOOL
16.
17. Lack of engagement
50 % people who start using a
digital health device stop using it
within 6 months.
http://endeavourpartners.net/assets/Endeavour-Partners-Wearables-and-the-Science-of-Human-Behavior-Change-Part-1-January-20141.pdf
21. At least 1 in 10 (12%) respondents showed insufficient health literacy and
almost 1 in 2 (47%) had limited (insufficient or problematic) health literacy.
Health literacy in Europe: comparative results of the European health literacy survey (HLS-EU),2015
European Health literacy survey 2015
22. Adherence is a widespread issue with
an estimated annual cost to the
healthcare system between
$100 billion and $289 billion in the US
and €125 billion in the EU.
WHO 2015
24. We have set up a delivery system that is
fragmented, unsafe, not patient-centred,
full of waste and unreliable.
Despite the best efforts of the workforce,
we built it wrong
Donald M. Berwick
Former Administrator of the Centres for Medicare and Medicaid Services
26. Susannah Fox,
Chief Technology Officer at HHS
We’re living through this time right now where
technology is a Trojan Horse for change,
We say technology, but we mean innovation. We
say interoperability and open data, but we mean
culture change.
35. RECONFIG #1
Nothing you do matters to the healthcare
‘industry’. But a lot of what you do could matter to
specific stakeholders.
Shahid Shan
GovTech & Digital Health Innovator
36. Autism spectrum disorder (ASD) is a condition that
affects social interaction, communication, interests
and behaviour.
Estimated around 1 in every 100 (UK) and 1 in every
68 (US) has ASD. More boys are diagnosed with the
condition than girls.
RECONFIG #1
52. Uber’s business model is about extracting
value for venture capitalist investors at all
costs …When other taxi firms have been put
out business, what does this mean for
customers when all we have left is an Uber
monopoly?
Douglas Rushkoff,
Throwing Rocks at the Google Bus
