Linkedin lunchedCinco de LinkedinFacebook launched 2004 at Harvard and expanded to hundreds of Universities by fall 2004Twitter launched in 2006
New OrleansRecently Sold xx franchises with backing of Mark KubanReplaced billboard with twitter address4700 followers
$2 mil in salesNot much for large company- but the ROI is off the charts to generate this revenue
Embeded 58K websites
Chicago Dominos
Stay active- give updates, exclusive specials, give incentives for them to engage with your brandMonitoring- Join the conversation- example of property company that does not want to communicate vs companies like dominos that makes apology video
Threadless- Well they have fresh content, all the time. They integrate their products there nicely- look at the new tees tab. They have a contest every Thursday that uses fan involvement and they give out gift codes for the site. Because it’s every Thursday, people know and expect it, so they keep coming back