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How to effectively use Social Media,[object Object],Lakeshore Branding,[object Object],June 23, 2009,[object Object]
Who is this guy?,[object Object],Marketing Consultant for brands like Dell, Gortex, Jamba Juice, Cartridge World and even the Chicago Bears,[object Object],I’m Certified,[object Object],Started digital marketing agency 2 years ago,[object Object],5 things you (hopefully) don’t know about me,[object Object]
I require 3 pillows to fall asleep… ,[object Object],(head, knees, 1 to cuddle with),[object Object]
I'm an active volunteer at a senior home….,[object Object]
I went to DePaul ,[object Object],University,[object Object]
Started four companies and sold two of them,[object Object]
I’m a semi-pro,[object Object],  blackjack player,[object Object]
Start from the Beginning,[object Object],Linkedin launched in 2003, Cinco de Linkedin,[object Object],Facebook came about a year later,[object Object],Twitter new comer in the Game,[object Object],Understand where your clients are ,[object Object]
The Stats,[object Object],40,000 new blogs a day,[object Object],1400% Growth on Twitter past year,[object Object],25-44 year olds most active on Twitter,[object Object], More than 1 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each week on Facebook,[object Object],Average age of LinkedIn user is 41 and income is $109K,[object Object]
Naked Pizza,[object Object],“69 percent of sales generated during a one-day Twitter advertising blitz” ,[object Object]
How Companies Are Using Social Media
Dominos,[object Object]
Dominos,[object Object]
Are you part of the Conversation?,[object Object]
Monitoring,[object Object]
How Companies Are Using Social Media
Set it and Forget it,[object Object],Not quite….,[object Object],[object Object]
Monitoring
Join the Conversation,[object Object]
How Companies Are Using Social Media
How Companies Are Using Social Media
How Companies Are Using Social Media
Dive in the ,[object Object],Water is nice….,[object Object]

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How Companies Are Using Social Media

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Notes de l'éditeur

  1. Linkedin lunchedCinco de LinkedinFacebook launched 2004 at Harvard and expanded to hundreds of Universities by fall 2004Twitter launched in 2006
  2. New OrleansRecently Sold xx franchises with backing of Mark KubanReplaced billboard with twitter address4700 followers
  3. $2 mil in salesNot much for large company- but the ROI is off the charts to generate this revenue
  4. Embeded 58K websites
  5. Chicago Dominos
  6. Stay active- give updates, exclusive specials, give incentives for them to engage with your brandMonitoring- Join the conversation- example of property company that does not want to communicate vs companies like dominos that makes apology video
  7. Threadless- Well they have fresh content, all the time. They integrate their products there nicely- look at the new tees tab. They have a contest every Thursday that uses fan involvement and they give out gift codes for the site. Because it’s every Thursday, people know and expect it, so they keep coming back