1. Solvatten: The Water Container
Which Harnesses the Sun to
Purify Drinking Water by
Matthew McDermott,
New York, on 01.12.09
Providing clean water is an
integral part to any effort to raise
third-world living standards.
Solvatten, a Swedish-designed
water purifier, does its job using
nothing but a couple of hours in
the sun…
.
TECHNOLOGY IN
NEWS
LAKSHMI

2. Profile

3. Vision Statement Mission Statement
SOLVATTEN
 Our mission is to

wants to engage make saving
with partners to water as easy as
develop culturally possible for
relevant solutions households
for water across the
treatment. country.

4. New Product Innovation
SOLVATTEN: Swedish name SOLVATTEN means “sun

water”.
SOLVATTEN is a specially designed container that uses

heat, UV and a built-in filter to clean contaminated water.
The product is quot;Safe Waterquot; according to WHO's guidelines.

FEATURES:
 Quantity: 20 litters
 Warranty: 5 Years
 Price: $35
 SOLVATTEN is approved by the FDA

5. Strategic Objectives
Objectives:
 Sustainable use of renewable energy
 Household water level treatment
 Aims is to find local entrepreneurs to gain acceptance
for the new technology.
Target Market:
 Third world countries
 Rural based households that are self employed
 Rural based Small and medium size enterprises

6. PART 2
Lakshmi Ramamurthi

7. How does it work?

8. Environmental Technology Is
Global
Energy: Wind, Solar, Biomass

North America Water :Desalination, Filtration and

Purification
Energy: Wind, Solar, Biomass,
Europe 
Geothermal, Wave
Materials: Recycling of high margin

material
Japan/Pacific
Energy: Wind, Solar, Fuel cells, Hydrogen.

Geothermal
Materials: Recycling electronic

Components
Developing Countries
Energy: Wind, Solar, Hydro

Water: Purification, waste water treatment,

Source: Calpers

9. Market Size
Solar Energy Technology sector *

 Current Market- $3.5b
 Potential Growth - $27.5b by 2012
 Commercial viability – Medium to High
 Reason- Emission- Free
 Market growth window – 5 to 15 yrs
 1.6 billion live without electricity
*Source:

10. SWOT Analysis
Strengths Weakness
Solar dependency
Portable
Limited investment opportunities
zero contamination
Significant barriers to adoption
Affordable
Ease of use
No electricity
No side effects
Opportunities Threats
Globalization  Substitutes
Increasing demand for solar Off-Peak Seasons (Rain)
Lack of funding
power
Sunlight is available in
predictable & sufficient quantities.
Credit facilities

11. Conclusion
63 percent of small-to-midsize companies

employing green technology with savings of
$19,200 on average
Energy is a $6T market with 4B users of

electricity
Social Cause


12. THANK YOU