The first rule about a website, it has to load quickly. But how quick is quick? What's the impact of slow loading website?

1. Your Slow Website
is Costing You
Money
It’s 2016, nobody likes slow website.
( almost 2017 )

2. Let’s ask.
Is your website...
slow?(but how slow is slow?)

3. Let’s define, what is ‘slow’.

4. In 2016, only
6% of the
worlds
website
loads less
than 0.8
seconds

5. To achieve 0.8s
is HARD.

6. 0.8 seconds is like the
Olympic Men’s Final 100m
cheese

7. How fast should my
website load in 2016?
Let’s benchmark Malaysian Website
( almost 2017 )

8. Paul Tan
paultan.org
428 Requests 4.31MB 4.7s
UEM Sunrise
uemsunrise.com.my
133 Requests 10MB 6.2s
Lazada
lazada.com.my
71 Requests 1.65MB 7.9s
SPAD
spad.gov.my
156 Requests 10.1MB 9.6s
PLUS
plus.com.my
96 Requests 1.64MB 6.3s
Semuanyabola
semuanyabola.com
102 Requests 2.62MB 4.2s
Amanz
amanz.my
60 Requests 1.46MB 1.5s
Thevocket
thevocket.com
130 Requests 2.13MB 3.1s
Laman7
Laman7.com
34 Requests 0.71MB 2.0s
Note: For all field, the smaller, the better

9. Your website
should load
under 2 seconds

10. This isn’t a race
but the impact is real.
valid

11. The page
abandon rate
increases with
every passing
seconds.
*Based on Gomez.com
Bye Bye~

12. Hard to say eh?
Such thing can make
people turn off.

13. Say it’s time for lunch.

14. You are
starving and
only get 1
hour break.

15. You
ordered
some food
& waited.

16. And waited 10 minutes

17. And waited 20
minutes
It’s Ok.
almost
there

18. … 30
minutes
OMG!

19. 1 HOUR
!@#$@%

20. It’s about time!The food arrives.

21. There’s no way
you’d go back to that
restaurant.

22. Nor will you not
recommend your
friends to go there.

23. And you’ll leave
bad review.

24. But unlike restaurants,
speed is the first
impression
for website.

25. 1Second
delay in
page load
Fewer
page
views
Decrease in
customer
satisfaction
Loss in
conversion
11%
16%
7%
*Based on Gomez.com

26. If you’re an ecommerce website
with sales of RM 100k per day,
1 sec delay costs
RM 2.5m per year

27. It doesn’t matter if you’re news,
media, government, corporate.
This affects all
businesses.
But I’m Not
eCommerce!

28. Why users Abandon
Slow Websites?

29. We don’t
have all day.1
*Based on Gomez.com
Perceived as
‘heavy’, eats data.
Don’t want to
waste it
2
On mobile
phone. Too
slow to wait.
3 Wants quick
solution to
problem. No wait.
4

30. SPEED
… and

31. So.
If your
website
is slow
=
You won't make it to the first page

32. and..

33. What Causes
SLOWNESS?

34. Bloatware.
Unused & unoptimized
scripts, images and
libraries.

35. Images.
Unnecessary large images.
As in size and dimension.

36. Interactions.
Too many request from the
server or external library.

37. Here’s the Fix

38. Check your
website speed
https://testmysite.thinkwithgoogle.com/
https://tools.pingdom.com For
geeks
or

39. Check for
Irregularities
Such as large image, large library calls,
number of external library calls.
For
geeks

40. Optimize
Images (& files)
Compress images, javascripts, css.
For
geeks

41. Keep Alive
Load simultaneous files with “Keep
Alive” feature using the same TCP
connection (typically not for shared
hosting)
For
geeks

42. GZIP
Compression
This method rely on your webserver
configuration. You can also enable via
.htaccess
For
geeks

43. Cache Those
Files
Use browser cache so that users store
data on their browser. Content cache
so you don’t process your data every
time it needs to render.
For
geeks

44. You did all this,
but Couldn’t
get an “A”

45. Don’t Get Too
Hung Up
Keeping a high score is good, but not
the end of the world.
Laman7.com

46. Design is
Balance.
Visual appeal vs Functionality.

47. We can help you
SPEED UP
Or Help You
With other things like,
Web Design & Development. B2B
Content Marketing. Social Media
Marketing. Search Engine
Optimization.
www.laman7.com
Prepared by
Edwin Maripan