1. Tourism Trends David Edwards Tourism Trends Manager June 2008

2. The £85.6bn pie

3. Global picture – share of international arrivals in 2007 4 in 5 are intra-Europe trips 9 in 10 are intra-AP trips

4. UK’s global market share of international tourism 6 th most visited destination and earner from international tourism

5. Trends in inbound and outbound tourism 1991 – Gulf War 1994 – Channel Tunnel 1997 – Asia finance crisis 2001 – FMD and 9/11 2003 – Gulf War/SARS 2004 – EU expands

6. The UK’s International Tourism Balance of Payments

7. Contrasting trends in number of inbound visits 2000-07 +1.3 million from Spain +1.1 million from Poland +900,000 from Ireland +640,000 from Italy +630,000 from Germany -510,000 from USA -243,000 from Japan -79,000 from Israel -62,000 from Greece -43,000 from Hong Kong

8. Shorter length of stay drives down spend per visit 43% inbound visits are 1-3 nights Outbound length of stay down from13.3 to 10.0

9. Inbound visits to the UK by region of the world Forecast for 2008: Volume +2.0% Value +1.4%

10. Regional spread challenge: inbound shares

12. Leading to a shift in the ‘purpose mix’ of inbound trips 1979…2007

13. Relative contribution to growth in visits, 1993-2007 Short-haul mature 58% Holiday 16% Short-haul emerging 21% Business 32% Long-haul mature 13% VFR 42% Long-haul emerging 8% Study/other 10%

16. Domestic overnight trends

17. Regional spread challenge: domestic overnight shares In 1996 32% trips were to a large city, by 2007 it was 39% Seaside destinations accounted for 25% of trips in 1996 now just 21%

21. How Britons describe a holiday in Britain 53% choose negative adjective

29. To find out more… www.visitbritain.com/research