iiD is pleased to announce the launch of the new Gallo Family Vineyard responsive website. iiD created an app-like interface, encouraging users to try a variety of different filters to decide the right wine and have an engaging brand experience. www.gallofamily.com

1. C L I E N T G A L L O FA M I LY
R e s p o n s i v e W e b s i t e & To o l s
C A S E S T U D Y
O V E R V I E W
User experience design and
HTML5 development for
responsive website and tools
www.ideasindigital.com 416.738.0738
J O B
Not all wine drinkers are the same just as not all web users are alike. After a
thorough analysis, it was found that Gallo Family Vineyards wines appeal to low-to-
mid income, cross-over drinkers who favor the mobile to desktop.The challenges
to overcome were a user experience that didn’t aid in the wine selection process
and the site not being optimized for mobile user. By considering a variety of “wine
moments” iiD created a user experience for beginner wine drinkers to intuitively
choose wines to suit their varied lifestyles.
www.gallofamily.com

2. ?C H A L L E N G E
I D E A
S O L U T I O N
Given Gallo Family Vineyard’s position
as an affordable way to enjoy wine for a
wide demographic of drinkers who had
previously enjoyed beer or cocktails,
the company needed to revamp its
website to establish an approachable
branded channel of communication to
appeal to a variety of consumers lacking
the knowledge to choose the right wine.
The challenges to overcome were a user
experience that didn’t aid in the wine
selection process and the site not being
optimized for mobile users who made
up a large proportion of web traffic.
iiD created an interface for a wine
website that completely changes
the way users interact with a wine
company’s products. We began our
process by researching the possible
user scenarios in choosing wines. By
considering a variety of “wine moments”
we came up with highly useful tools for
transitioning wine drinkers to choose
wines by type, taste, food, recipe, and
occasion. We created a UX design that
had an app-like appeal, encouraging
users to try a variety of different filters
to decide the right wine and have an
engaging experience with the brand.
A true success story of UX designer
and programmer collaboration, iiD
took user insights and UX design and
brought them to life using leading
edge HTML5 interactivity to deliver a
one-of-a-kind responsive experience
that is as effective on the mobile as
desktop. By being both UX design and
development partner, iiD was able to
see design through to fully functioning
tools and achieving our vision of a
highly engaging wine website that helps
consumers feel comfortable and excited
about discovering Gallo Family wines.
See Website: www.gallofamily.com
W i r e f r a m e : F o o d & W i n e P a i r i n g , R e c i p e s To o l
W i r e f r a m e s :
O u r W i n e s To o l

3. www.ideasindigital.cominfo@ideasindigital.com 416.738.0738
S A M P L E D E S I G N S C L I E N T G A L L O FA M I LY
W i n e To o l - Ta s t e P r o f i l e S l i d e r s

4. www.ideasindigital.cominfo@ideasindigital.com 416.738.0738
S A M P L E D E S I G N S C L I E N T G A L L O FA M I LY
F o o d & W i n e To o l - F o o d P a i r i n g w i t h W i n e

5. S A M P L E U I D E S I G N S C L I E N T G A L L O FA M I LY
F o o d & W i n e To o l - W i n e P a i r i n g w i t h R e c i p e s
www.ideasindigital.cominfo@ideasindigital.com 416.738.0738

6. A B O U T i i D
iiD is a user experience design and strategy firm based in San Francisco. We’re
dedicated to helping companies create awesome experiences, products, and
services that make technology meaningful to their customers. Knowing that one
approach does not fit all, we take on every project with curiosity, flexibility,
and analytical thinking. We strategize, design, and engineer experiences that
matter most to users and the business. Our project teams include a combination
of experienced strategists, user experience designers, visual designers, and
technologists offering expertise in fields related to everything from health and
finance to technology, consumer products, and entertainment. We write, draw,
code, test, interview, advise, evaluate, and discover. We’re ready to turn your
idea into an exceptional experience.
www.ideasindigital.cominfo@ideasindigital.com 416.738.0738
A B O U T | i i D C L I E N T G A L L O FA M I LY