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The Lessons of a Second Life Artist and the Secrets of Marketing Oneself in the Virtual World Lance Shields (a.k.a. Juria Yoshikawa) ‏
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[object Object],[object Object],[object Object],Dozens of AVs wore these lanterns to become part of the art.
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10. Pace yourself. Don't be a flash in the pan! And last but not least, a word of warning for all those artists, marketers, brand builders, business folks or whoever... it simply isn't true that there can never be too much good stuff. The newspapers want news. The people want fresh. At a certain point Juria began to over-saturate the art groups and her contacts with just too many announcements of new builds. People can only take so much of one brand or one song before it just becomes noise. Be wise and only share as much as people want to take.
And that was 10. If you haven't figured out yet, many of these tips around virtual promotion could easily be applied to real world campaigns. Whether it's a single avatar or a global brand the point is to take full advantage of the crowd, be grandiose in your gestures, use all the channels you can and be humble in your fame. Juria and I wish you the best in your journey. BLOG  http://memespelunk.org   PHOTOS  http://flickr.com/photos/lancesh/   CONTACT  [email_address]

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The Lessons of a Second Life Artist and the Secrets of Promoting Oneself in the Virtual World

  • 1. The Lessons of a Second Life Artist and the Secrets of Marketing Oneself in the Virtual World Lance Shields (a.k.a. Juria Yoshikawa) ‏
  • 2.
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  • 5.
  • 6.
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  • 10.
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  • 14. 10. Pace yourself. Don't be a flash in the pan! And last but not least, a word of warning for all those artists, marketers, brand builders, business folks or whoever... it simply isn't true that there can never be too much good stuff. The newspapers want news. The people want fresh. At a certain point Juria began to over-saturate the art groups and her contacts with just too many announcements of new builds. People can only take so much of one brand or one song before it just becomes noise. Be wise and only share as much as people want to take.
  • 15. And that was 10. If you haven't figured out yet, many of these tips around virtual promotion could easily be applied to real world campaigns. Whether it's a single avatar or a global brand the point is to take full advantage of the crowd, be grandiose in your gestures, use all the channels you can and be humble in your fame. Juria and I wish you the best in your journey. BLOG http://memespelunk.org PHOTOS http://flickr.com/photos/lancesh/ CONTACT [email_address]