Social media FOR Schools

Social Media LeveragingthePowerofSocialMediatoTelltheStoryofyourschool SchoolSFOR SilviaRosenthalTolisano@langwitches-www.globallyconnectedlearning.com

ThereisNOsignofSlowingdown… The World is Changing Total Global Population Active Internet Users Active Social Media Users 7.18 Billion 2.03 billion 2.95 Billion ĥ h

http://pennystocks.la/internet-in-real-time/

Overwhelmed you Will Be

TheWorldwelivein isnotchangingback! WhatYearArewepreparingour Studentsfor? SilviaRosenthalTolisano HeidiHayesJacobs “ “ “ “

Howareyoubuildingyourpersonalfollowing toleverageinstitutionalgoals? Are you Connected? connect Communicate learn stakeholders Branding Not only about Knowledge Where are your stakeholders communicating? Constant, relevant content creation! What do others say about your school? What do you want others to know about your school? What do we share? How do we share? Who do we share with? Filter Information Not what you know, but what you can do with it… Visual Literacy Participatory Culture

101 Social Media SocialMedia SocialMedia Tools&Platforms SchoolSFOR SocialMedia Strategy SocialMedia Hands-on

101

Media isabout FORSchools Social StorytellingCurate,share,addvalue,teach& learn,makecontent& connectionsvisible&Visual DocumentTheJourney thengetstakeholdersto Spread yourstories !

Mindsettoshiftthe shout out PowerWehavethe Publicsectorifwe TonySinanis&JosephSanfelippo ! viaSocialMediathe in“ThePowerofBranding”=TellingyourSchool’sStory thatkidsdoinourschools Great Things ofthoseinthe

WhoistheLeadStorytelleratyourschool? Storytelling

FORSCHOOLS Social Media VS.inSchools

FORSCHOOLS Social Media VS.inSchools developingbestpractices HOWtosupportteachingandlearning connect,communicateand collaboratewithauthenticglobal audience preventingtheusebystudents regulatingtheusebyteachers preventingnetworksecurityissues, institutionaltransparency,cyberbullying Marketing&Branding addValue Sharingofbestpractices makeContentVisible&Shareable makingGlobalConnections CreatingInstitutionalMemory ProfessionalDevelopmentTool + + + -- - + + + + + + + + Curation + Outreach +ModelingForStudents +ModelforStudents

Network Integrated Connected Whatdoesan & meanforschools? Culture Dissemination Amplification Open participatory Connected viaSocial Media

Marketing Branding Outreach Learning ProfessionalDevelopment ModelingFORStudents 2 3 4 5 6 7 1 Recruiting Network Integrated Connected Whatdoesan & meanforschools? viaSocial Media

Literacies Social Media Learning1

The ability to “read and write” in different media. Analyse and evaluate messages communicated in a variety of media. The ability to go beyond decoding languages and finding a spot on a map. Global Literacy involves making connecAons and meaning. The ability to read and write text. The ability to find, analyze, evaluate, tag, categorize, organize, archive, remix and create new informaAon. The ability to understand how people and communicaAon networks work. Being able to craF a network idenAty, understand network intelligence and capabiliAes.    ģ ģ ĥ ĥ The ability to be an ethical ciAzen in the digital world. Understand the “rights, privileges, habits, acAons and consumpAon paHerns of digital content and communiAes.”    J J 21st CenturySkills & Literacies communicate Criticalthinking Collaborate create Connect BasicLiteracy Global Literacy Media Literacy Information Literacy Network Literacy DigitalCitizenship

#AmplifiEDUTwitterChat Copyright:CanIuseit:Yes/No? ModelLessons:SocraticSeminar&TheBackchannel Global Connection: Connectyourstudents toexperts/Authors/Eye Witnesses

InformationLiteracy Social Media Silvia Tolisano

WhatisCuration?

Global Literacy Social Media Ifyouwant globally connected Students,youneedglobally connectedTeachers

SilviaRosenthalTolisano@langwitches Eric HellwegHarvard Business Review: Network Technology Network Intelligence Network Capability Network Identity Network Literacy

Branding Social Media Personal& SchoolBranding 2

Marketing Social Media 3

othershowdoyouGet totell yourstoryandSHAREYOUR BrAND?

Managehowdoyou whatotherssayaboutyour Brand ?

and disseminate it quickly Shareable Content willweighheavilyonbrand'sbeingableto ! Develop Huffington,”Here’sHowSocialMediaMarketingWillChangein2015 MichaelPrice Iwanttoveryheavilyemphasizeisthat successinsocialmediain2015andbeyond

Content CREATION Social Media

Supporta Cause B uild & C em ent Relationships feelconnected define themselves entertain 5 Key Reasons Why People Share http://www.prnewsonline.com/water-cooler/2015/05/26/how-to-bring-life-to-shareable-content/ ๏80/20 - Add Value to Readers/ Self Promotion ๏Storytelling ADMISSION & RECRUITING ๏Documentation ๏Commonly Asked Questions ALUMNI ๏Lists ๏Curation ๏How-To PROFESSIONAL DEVELOPMENT BUSINESS MANAGERS ๏appeal to emotions ๏Throwbacks/Nostalgia to increase ๏Make data visual & digestible ๏What/Why/How? Develop Shareable Content asaSchool Marketing

ContentCREATION Social Media 135590 followers 300Retweets 1482Re-Shares

VisualContentCREATION Social Media Images Videos infographicsMemes presentations Screenshots sketchnotes

http://www.someecards.com/ Images

Getotherstospread/share Ikea Appealtoemotions Images

Pinterest

Presentations

Snapchat LifeEventStories Videos

150StoriesinLessThanaMinute Videos

EvianWater Videos

Videos HowtoUseAugmentedRealityApp?

Memes anelementofacultureorsystemofbehaviorthatmaybe consideredtobepassedfromoneindividualtoanotherby nongeneticmeans,especiallyimitation.

Visualization infographics

FromtheClassroom Examples

Visualize the Learning Process Digital Portfolios in PE International School in "By creating their e-portfolio, students add pictures, reports, videos and reflections that show not only their performance but also their development in Physical Flavia Mizukawa and Leandro Poersch

Building Content Graded-AmericanSchoolof Mark Engstrom "Curating information has become a critical skills as part of information literacy. The ability of finding, evaluating, analyzing, remixing, organizing and archiving information is more important than ever in the information overload era. The amount of information we are confronted with and that is being thrown at us is Curators of Information

TEDx Club & Event Lincoln School, Buenos Josefino Rivera, Jr. TED-Ed Chats have several benefits: listening to multiple international perspectives sharing your expertise with other educational stakeholders extending pedagogical Journey to Breaking Down Classroom Walls

Breathe Life and Personality into Toys Toy Photography International School of Curitiba Joyce Lourenço Pereira How would you " Image #1: Depict one of the themes from a novel Image #2: Depict your favorite scene from the novel, be sure to incorporate your favorite quote

http://traintheteacher.me/2015/09/15/cross-post-re-thinking-rubrics-coetail/ Re-Thinking Rubrics Nexus International School of Singapore Stephanie Thompson

FromProfessionalDevelopment Examples http://langwitches.org/flashlight/

Professional Social Media VS. Personal Outreach 4 Sharing

Communication

Academic Social Media Vs. SocialSharing

SocialVS.Academic

5 Recruiting

Professional Development 6

https://gradedtl.wordpress.com/ http://www.mjgds.org/21stcenturylearning/

Modeling 7 FORStudents&Faculty

ModelingFORStudents7

http://www.barrydequanne.com/ @ayetsko @amarisobregon ModelingFORFaculty 7

Tools&Platforms Social Media

Social Media Streamlining Hub Blog Tweet Facebook Pinterest drivetraffic MakeConnections SparkConversations EncourageSharing ReferBack Link CreateaCohesiveCampaign

Social Media TipstomakeyourLifeEasier… Tweetdeck Customized URLShortener TweetScheduler

StrategySocial edia

StorySocial Media Stasis based on Nigel Watts “Eight-Point Story Arc” Trigger Quest Surprise CriticalChoice Climax Reversal Resolution

Everyday,_____.Oneday,_____. Becauseofthat,_____.Becauseof that,_____. Untilfinally,_____.” Emma Coats basic story structure via Austin Kleon

StrategySocial Media

Blog AASSA Tags Categories Subscribe

@aisEagles @IntlSchAmst@GradedBR

conference American School of Bombay PublishedBooks OnlineAcademy Research&developmentSite

Expectations Set a Policy Privacy Transparent consider ShiftinMindset Set Accessibility consider

Set a Policy

http://langwitches.me/rup Consider Acceptable UsePolicy Responsible UsePolicy vs. http://langwitches.me/aup

http://langwitches.me/ socialmediaguidelines bySteveAnderson

http://langwitches.me/digitalcitizenshippolicy byDr.AleCouros& Dr.KatiaHildebrandt

Hands-on Social Media

Identity Protect your

Profile Let’swriteyourSocialMedia 160characters 160characters 200-1500characters

Profile Let’ssetupyour TwitterAccount name @username bio profileimage Link

Tweet Let’swriteyourFirst 140characters WhatisyourstoryasanEducator?

HowDoyou Connect withtheRightPeople? Speaktothem harvest #hashtags&profiles

Connections Let’sgrow @AASSA_SA #CPChat #globaled #L4LAASSA facetoFace

theworldyou’reaRockStar… Telling Marketingis Showing theworldyou’reone ContentMarketingis RobertRoseChiefStrategyOfficeratContentMarketingInstitute " " SilviaRosenthalTolisano@langwitches-www.globallyconnectedlearning.com

Visual Let’sCreatea ChooseaQuote toshare SharetheMostimportantthingyoulearnedtoday Typorama School’sMission

ReadingRecommended

Social media FOR Schools

Silvia Rosenthal Tolisano

Social media FOR Schools