Social Media FOR Schools- Day 1

Social Media 101 forinternational Schools

@langwitches SILVIAROSENTHALTOLISANO

101 Social Media SocialMedia SocialMedia Tools&Platforms SchoolSFOR SocialMedia Strategy SocialMedia Hands-on Overview Making the case Content Curation Content Creation Storytelling Scheduling Team & Crowdsourcing Dissemination Moderation Beyond Display Read & WRite Shareability Policy Blogs Twitter Instagram Snapchat Pinterest Digital Citizenship

101 Social Media SocialMedia SocialMedia Tools&Platforms SchoolSFOR SocialMedia Strategy SocialMedia Hands-on Scheduling Team & Crowdsourcing Dissemination Moderation Policy Blogs Twitter Instagram Snapchat Pinterest Overview Making the case Storytelling Beyond Display Digital Citizenship Protect your identity Your Profile Making Connections

ThereisNOsignofSlowingdown… The World is Changing Total Global Population Active Internet Users Active Social Media Users 7.18 Billion 2.03 billion 2.95 Billion ĥ h

http://visual.ly/internet-real-time

Overwhelmed you Will Be

TheWorldwelivein isnotchangingback! WhatYearArewepreparingour Studentsfor? SilviaRosenthalTolisano HeidiHayesJacobs “ “ “ “

Howareyoubuildingyourpersonalfollowing toleverageinstitutionalgoals? Are you Connected? connect Communicate learn stakeholders Branding Not only about Knowledge Where are your stakeholders communicating? Constant, relevant content creation! What do others say about your school? What do you want others to know about your school? What do we share? How do we share? Who do we share with? Filter Information Not what you know, but what you can do with it… Visual Literacy Participatory Culture

Media isabout FORSchools Social StorytellingCurate,share,addvalue,teach& learn,makecontent& connectionsvisible&Visual DocumentTheJourney thengetstakeholdersto Spread yourstories !

Mindsettoshiftthe shout out PowerWehavethe Publicsectorifwe TonySinanis&JosephSanfelippo ! viaSocialMediathe in“ThePowerofBranding”=TellingyourSchool’sStory thatkidsdoinourschools Great Things ofthoseinthe

WhoistheLeadStorytelleratyourschool? Storytelling

SilviaRosenthalTolisano 6 word Memoir Takecontroloftellingyourschool’sStory https://www.youtube.com/watch?v=mBnP0DoGjRI

6 word Memoir Takecontroloftellingyourschool’sStory Whatwouldagraduatefromyourschool (class) sayinaSixwordMemoirabouthis/ HErexperienceatyourschool(classroom)? UseaBackgroundtoyourText(observeCopyright)

FORSCHOOLS Social Media VS.inSchools

FORSCHOOLS Social Media VS.inSchools developingbestpractices HOWtosupportteachingandlearning connect,communicateand collaboratewithauthenticglobal audience preventingtheusebystudents regulatingtheusebyteachers preventingnetworksecurityissues, institutionaltransparency,cyberbullying Marketing&Branding addValue Sharingofbestpractices makeContentVisible&Shareable makingGlobalConnections CreatingInstitutionalMemory ProfessionalDevelopmentTool + + + -- - + + + + + + + + Curation + Outreach +ModelingForStudents +ModelforStudents

HOW Social Media VS.WHERE Facebook Twitter Schoology Marketing&Branding addValue Sharingofbestpractices makeContentVisible&Shareable makingGlobalConnections CreatingInstitutionalMemory ProfessionalDevelopmentTool + + + + + + + + + + + Curation + Outreach +ModelingForStudents +Instagram WhatsAppGroups LinkedIn Blogs + + + +YouTube Pinterest+Snapchat+

SilviaRosenthalTolisano "Everydayineveryoneofyourschools,great thingshappen.Howdoesyourcommunityknow? SchoolsthatareFutureReadyboldlyengagetheir communitytobuildrelationshipsandempower bothstudentsandfamilies. ThomasC.Murray,DirectorofInnovation,FutureReadySchools http://langwitches.me/branded

Network Integrated Connected Whatdoesan & meanforschools? Culture Dissemination Amplification Open participatory Connected viaSocial Media Modeling

Marketing Branding Outreach Learning ProfessionalDevelopment ModelingFORStudents 2 3 4 5 6 7 1 Recruiting How Social Media Areyouusing foryourschool?

InformationLiteracy Social Media Silvia Tolisano GoogleYourself GoogleYourschool SearchInformationvsSearchingPeople CheckoutWikipedia

#AmplifiEDUTwitterChat Copyright:CanIuseit:Yes/No? ModelLessons:SocraticSeminar&TheBackchannel Global Connection: Connectyourstudents toexperts/Authors/Eye Witnesses

DigitalCitizenship Social Media Privacy Copyright Safety Footprint

Global Literacy Social Media Ifyouwant globally connected Students,youneedglobally connectedTeachers

SilviaRosenthalTolisano@langwitches Eric HellwegHarvard Business Review: Network Technology Network Intelligence Network Capability Network Identity Network Literacy

BrandYour isthepromiseto yourcustomer! education Now& Beyond Choices Compassion Nurturing Global Citizen community 2 Leaders CreativitySafety Multi- Cultural Development ofTalent

Brand Awareness

What is obvious to me about my School? Takecontroloftellingyourschool’sStory Recorda15secondVideoexplaining. Startwith“Whatisobviousaboutmyschoolis… langwitches@gmail.com

Outreach4 variouschannels&Platforms RaiseInterest Keepthemtalking AdressConcerns Letothers“Brag”aboutyourschool Sayitoften

Professional development6 #SchoolHashtags ContenTCreation

Modeling FOR Students 7 schoolshouldn'tprepareyouforlife. schoolshouldbereallife! ProjectBAsedLearning DigitalCitizenship Marketing PresentationSkills edupreneurship communitybuilding Curation 21stCenturyLiteracies

Tools&Platforms Social Media &CommunicationHub, InformationCuration

seriesofupto10 images tagging

StrategySocial Media 1 2 3 Design a schoolwide Plan Specify what Content needs to be curated and created https://byotnetwork.com/2017/01/18/content-curation-strategies-for-digital-learning/Adapted from: Create Teams Outline Logistics (Scheduling & Platforms) Construct a Rubric to Assess Content for QUality What is your school’s Story? Decide on a Policy 4 6 7 8 9 Create Expectations 10 Decide on Platforms Where will content be stored, archived, Accessed and sustained? 5

capturing student experiences Takecontrolofyourschool'spromisetostakeholdersby VisualBingo instagram.com/socialmedia4schools @socialmedia4schools PASB123

B ni g o Kindness Responsible Stewardship Collaboration Risk-Takers School Community Unique Integrity take-Charge Communicate Multi- Cultural Confidence learning Free Space Global Citizen Perseverance diversity challenging Acceptance Respect Courtesy growth Change sustainability sharing Leadership Include#Socialmedia4schoolsonallPosts

Expectations Set a Policy Privacy Transparent consider ShiftinMindset Set Accessibility consider

101 Social Media SocialMedia SocialMedia Tools&Platforms SchoolSFOR SocialMedia Strategy SocialMedia Hands-on Protect your identity Your Profile Scheduling Team & Crowdsourcing Dissemination Moderation Making Connections Policy Blogs Twitter Instagram Snapchat Pinterest Overview Making the case Storytelling Beyond Display Digital Citizenship

Identity Protect your

Profile Let’swriteyourSocialMedia 160characters 160characters 200-1500charactersNoLimit

ProfileLet’ssetupyour Twitter/Pinterest/Instagram name @username bio profileimage Link

HowDoyou Connect withtheRightPeople? Speaktothem harvest #hashtags,profiles,Boards Likethem

Connections Let’sgrow @AASSA_SA @AAIEglobal #globaled #AASSA17 facetoFace bishcmc aislibrary0813 languageATbis ISLnola yis1924 mjgdslibrary iszlofficial hongkong international school

theworldyou’reaRockStar… Telling Marketingis Showing theworldyou’reone ContentMarketingis RobertRoseChiefStrategyOfficeratContentMarketingInstitute " " SilviaRosenthalTolisano@langwitches-www.globallyconnectedlearning.com

ReadingRecommended

Social Media FOR Schools- Day 1

Silvia Rosenthal Tolisano

Social Media FOR Schools- Day 1