MySpace is considering whether to use Google's OpenSocial platform or develop their own custom platform. Using OpenSocial would allow MySpace to quickly match Facebook's functionality at a lower cost but could result in a loss of differentiation from competitors and the inability to generate revenue from applications. Developing their own custom platform would give MySpace full control, differentiation, and the ability to generate revenue but would be more costly and take longer. The recommendation is for MySpace to develop their own custom platform.
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