1. The document discusses how social media can be used by local councils to engage with their communities. It provides examples of how councils can create pages and profiles on platforms like Facebook, Twitter, YouTube and LinkedIn to promote their services and events.
2. Case studies are presented that show how councils in Arizona and Queensland used social media campaigns to increase tourism and community engagement.
3. Strategies are suggested for integrating social media into a council's existing marketing and communications activities to build relationships with residents.
5. Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers…… Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM). Social media utilization is believed to be a driving factor in the idea that the current period in time will be defined as the Attention Age . Source: Wikipedia.com What is Social Media? OR…. a way to have a conversation with your audience
12. People use the internet to make purchase decisions and recommendations to others Are you convinced yet?
13. “ 36% have engaged with government or politicians on a social networking site” Source: Nielsen | Community Engine Social Media Business Benchmarking Study 2011
14. Source: Nielsen | Community Engine Social Media Business Benchmarking Study 2011 Social Media Strategy
15. Source: Nielsen | Community Engine Social Media Business Benchmarking Study 2011
16. Source: Nielsen | Community Engine Social Media Business Benchmarking Study 2011
17. Do You Google Your Organisation? Find out what is being said....
67. What is a Blog? A blog (a blend of the term web log ) is a type of website or part of a website . Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. Blog can also be used as a verb, meaning to maintain or add content to a blog . Most blogs are interactive, allowing visitors to leave comments and even message each other via widgets on the blogs and it is this interactivity that distinguishes them from other static websites. Many blogs provide commentary or news on a particular subject; others function as more personal online diaries . A typical blog combines text, images, and links to other blogs, Web pages , and other media related to its topic. The ability of readers to leave comments in an interactive format is an important part of many blogs. Most blogs are primarily textual, although some focus on art ( Art blog ), photographs ( photoblog ), videos ( video blogging ), music ( MP3 blog ), and audio ( podcasting ). Microblogging is another type of blogging, featuring very short posts. Source: wikipedia.com
70. Source: Technorati.com State of the Bloggersphere 2010 Which sources do you trust for brand, product, or service information?
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74. - HARD WORK You Should know that Social Media is…. - PART OF MARKETING - NOT A SILVER BULLET - A WAY TO PROMOTE - SOMETHING THAT TAKES TIME
75. Case Studies Arizona Office of Tourism Facebook Campaign AOT created a variety of Facebook Ads for different promotions, giveaways, and local events. They ran ads to promote their Facebook Page and to specific destinations on their website depending upon the initiative. In each case, they created excitement about the promotion in the ads and followed through with consistent messaging in the landing pages Results • 8 times more clicks to the landing page than paid search efforts • 27% conversion rate for Arizona Visitors Guide requests • 17% conversion for email newsletter opt-in • Overall, 89% of the total online marketing traffic comes to promotions from Facebook Ads http://ads.ak.facebook.com/ads/FacebookAds/AOT_CaseStudy.pdf
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78. Case Studies Get the community involved in reporting problems, and give them access to the info to provide fixes