Watch this practical and info-packed webinar by Larry Bodine, founder of LawMarketing.com and learn:
★ 5 new ways consumers are using cell phones
★ Creating “mobile moments” and “brand experiences” that generate files
★ 5 essential elements of a mobile website
★ Getting positive online reviews with a mobile phone
★ How personal injury and criminal defense firms especially benefit from the mobile web
★ 2 trillion text messages are sent every year. Did your firm send one?
★ A new warning from Google about mobile unfriendly sites.
8. • Average person uses mobile phone 1 hour and
52 minutes per day
– More time than watching TV
• Local mobile searches exceed desktop
searches
• Half of all mobile searches lead to a purchase
Mobile users are obsessed
9. • Jan. 2015: Telling Webmasters to “fix
mobile usability issues”
• Google penalizes sites with a bad
mobile experience.
Google sending warnings about
mobile unfriendly sites
Really unfriendly!
10. • Google labels sites that are mobile friendly
• Mobile-friendly sites likely to get rewarded with
a ranking boost
How Google is driving traffic to mobile
sites
11. 5 essential elements of a mobile website
1. Click to Call Button
2. E-mail Firm Button
3. Interactive Map Button
4. Easy Drop-Down Navigation
5. A “mobile moment” or branding experience
12. “Mobile moments" and "brand experiences"
that generate files
• Message viewable in one glance.
• Anticipate their needs and
motivations
• Something to act on
immediately
• Giveaway: printout, picture,
checklist, guide
• Give people something to sign
up for
13. “Mobile moments" and "brand experiences"
that generate files
• Message viewable in one glance.
• Anticipate their needs and
motivations
• Something to act on
immediately
• Giveaway: printout, download,
checklist, guide
• Give people something to sign
up for
14. “Mobile moments" and "brand experiences“
Hangouts On Air -
Broadcast for free
https://plus.google.com/
hangouts/onair
16. “Mobile moments" and "brand experiences“
• The hottest, most
social content on
the web.
• The kinds of things
you'd want to pass
along to your
friends.
• Listicles – “26 Pictures That
Will Give You Some Peace”
• Questions – “Can You Guess
The Jelly Belly Flavor From A
Photo?”
• Pictures & emotions --
“Grieving Parents Are
Photographing The Final
Moments With Their Dying
Newborn
17. • 41% of mobile searches
are local
• 81% lead to action
PI and criminal defense
especially benefit
from the mobile web
18. PI and criminal defense
especially benefit
from the mobile web
20. • Most law firms will underinvest
• Google, Facebook, Twitter
• 70% of mobile searches lead to
action on a website within one
hour
• Consumers are less likely to
comparison shop when using a
mobile app
• Facebook mobile users continue
to exceed Facebook desktop
users
Mobile Advertising
21. • Most law firms will underinvest
• Google, Facebook, Twitter
• 70% of mobile searches lead to
action on a website within one
hour
• Consumers are less likely to
comparison shop when using a
mobile app
• Facebook mobile users continue
to exceed Facebook desktop
users
Mobile Advertising
22. • Sending and reading texts is #1 use of mobile phone
• 95% of text messages are read within minutes of receipt
• 30% of consumers interact with a brand via text message
Supplement to Email marketing
Appointment reminders
Mass text messages
Join your mailing list
8 trillion text messages are sent every year.
Did your firm send one?
23. Join your mailing list
• Easier & less intrusive than a
phone call
• More likely to be read
• Keyword = call to action
• Web signup widget: join marketing
list by typing phone number
• $49/month for 1,000 messages
and a custom keyword
24. • Plan mobile website first
• Create your mobile moment
– printout, picture, checklist, guide
• Get online reviews on mobile phones
• Start advertising
• Send text messages
What do to next
Your typical remote car starter can only operate across a limited distance, but with Viper’s SmartStart you can start your car from anywhere you have an Internet connection, even the other side of the world.
That being said, a smarter idea might be to start the engine from three train stations away so that it will be nice and toasty for your ride home (or nice and cool in the summer).
Compatible with: iOS, Android, Blackberry
Price: $299 to $599 for the starter, depending on the model and features.
Waze is the world's largest community-based traffic and navigation app. Join other drivers in your area who share real-time traffic and road info, saving everyone time and gas money on their daily commute. Waze. Outsmarting Traffic, Together.
Waze is the world's largest community-based traffic and navigation app. Join other drivers in your area who share real-time traffic and road info, saving everyone time and gas money on their daily commute. Waze. Outsmarting Traffic, Together.
One of several branded infographics with dui themes by Georgia DUI lawyer Richard S. Lawson
Original text post last August -
Distributed on Google+ on Feb. 1 - just before Superbowl Sunday
I found it reposted on another lawyer’s G+ page
Throw out open beer cans
Tell you unruly passengers to shut up
And stop driving and looking at your cell phone!