Digital marketing activities consists of search engine optimization (SEO), search engine marketing (SEM), social media marketing (SMM), social media optimization (SMO), email marketing and any other form of digital media.

1. Digital Marketing
By School of Digital Marketing

2. Traditional Marketing
• Print Advertisements
• Newsletters
• Billboards
• Flyers
• Newspaper print ads
• Cold calling

3. Broad Cast Marketing
• Television
• Radio Advertisements

4. Digital Marketing
• Search Engine Optimization
• Web Analytics
• Content Marketing
• Social Media Optimization
• Search Engine Marketing (Google PPC)
• Facebook Advt
• Linkedin
• Youtube Video Advt)
• Email Marketing
• Mobile SEO
• Google Places
• ----------------------
• Affiliate Marketing
• App Store Optimization
• Google Adsense

5. Benefits of Digital Marketing vs
Traditional Marketing
• Reduced cost
• Simple to measure
• Real time results
• Location Targeting becomes very Easy
• Digital marketing gives fans/viewers/readers a
chance to share your content
• It's easier to change or stop a digital
marketing campaign after it starts

6. Sectors
• Real Estate
• Banking
• Insurance
• Ecommerce
• Hospitality
• Travel Agencies
• Advertising
• Education
• Information Technology

7. Job Profile Offered
• Digital Marketing Executive
• Digital Marketing Manager
• Web Analytics
• SEO Executive
• Social Media Executive
• Social Media Manager
• Ad Accounts Manager

8. What all will be covered
• Google Adwords & Analytics Certifications
Certificate from our Institute for Course
Completion
• 60% Theory & 40% Practical's
• Flexible Batch Timings
• Daily 4 batches Weekend 1 Batch
• Hard Copy & Soft Copy Notes

9. Thank You
• Any Questions???
• You can visit our website:
www.schoolofdigitalmarketing.co.in
• +918698606666

10. What is Search Engine Optimization?
• Search Engine Optimization is a process of
Increasing the visibility your website in major
Search Engines
• Benefits of SEO
Increase in Traffic
Increase in Business

11. Which are the major Search Engines?
• Google
• Yahoo
• Bing
• MSN
Search Engine History:
Search Engine concept came in the year 1989.
Alta Vista: 1995 Shut Down in 8th
July 2013 by yahoo
Yahoo: 1995 – 12.8%
MSN: 1995 - 19.8%
Google: June 1998 64.50%

12. Why Google is so Popular?
• Relevant Results
• Simplicity
• Fast
• User Friendly
• Highly Secured
• AdWords is their bread and butter.

13. How do Search Engines Work?
• Each & Every Search Engine has its own
Spider.
Spider Names
Google – Googlebot
Bing – Bingbot
MSN- MSNBot
Yahoo- Yahoo_Slurp

14. How do search Engine Works?
• Search Engines completely work on Algorithms
• Search Engine algorithms are set of rules made
by search engines to search relevant information
on the web
• Lets take an Example over here. You have the
access to Pune RTO Database and someone asks
for a specific car model like
• 25 lakh Automobiles -> Car -> Maruti -> Dzire ->
2005 Model -> White Color ? Sold??

15. How do Search Engines Work
• You type a keyword in Search. What happens after pressing enter
and before getting the results?
• Crawling
• Snapshot
• Cache Date
• Indexing
Important Points: Whenever search engine spiders come on a website,
its not necessary that it will crawl all the pages. It completely
depends on the search query and the updating of the pages
Search Engines spiders can crawl the page any time. There is no
specific time or day on which they come

16. Difference between a Website & a
blog
• What is a Website?
In simple words Website can be defined as a online presence
of your business
Technical Answer:
A Collection of WebPages carefully organized in the form of
files, which, when grouped together to form a single entity,
becomes a website. Each site is owned and managed by an
individual, company or organization.
What is a Blog?
A blog is a frequently updated online personal journal or
diary. It is a place to express yourself to the world. A place
to share your thoughts and your passions.

17. Domain, Hosting & Extensions
• www.abcd.com = Is a Domain
• To run www.abcd.com we will need space –
Hosting
• .com, .edu, .gov, .org, .tv, .info - Extensions