The purpose for Kirkpatrick’s evaluation is to determine the effectiveness of a training program. According to this model, evaluation should always begin with level one, and then, as time and budget allows, should move sequentially through levels two, three, and four. Information from each prior level serves as a base for the next level\'s evaluation. The purpose of Brinkerhoff’s SCM to prove and to improve impact. It is a cost effective way in determining which components of initiative are working and which are not, and reporting result in a way that organizational leaders can easily understand and believe.

1. Kirkpatrick’s Levels of Evaluation: Larry D Weas, Ed. D. Program ETR 531 Program Evaluation Education, Technology & Research Northern Illinois University Model for Evaluating Training Programs Presented by: … Brinkerhoff’s Success Case Method (SCM)

2. An Evaluation Is Worth a Thousand Words The four-level model was developed by Donald Kirkpatrick (1998). In Kirkpatrick's four-level model, the focus is four levels ( Reaction, Learning, Behavior, and Results ), which represent a sequence of ways to evaluate training. Each successive evaluation level is built on information provided by the lower level. The Success Case Method (SCM) approach developed by Robert Brinkerhoff (2003) is a quick and simple process to evaluate training and organizational change. Time & Looking at the Business Needs

9. Brinkerhoff's Success Case Method (SCM) Analysis of Case Study & Story Telling Brinkerhoff (2003)