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L’ATELIER | INNOVATION CENTER OF BNP PARIBAS SHANGHAI, P.R. CHINA Report compiled by: Emily ZHOU (Shanghai)July, 2011 Market Research Analyst Cecilia WU (Shanghai) E-COMMERCE INSIDER Market Research Analyst YOUR CHINA MONTHLY REPORT, BY L’ATELIERIn this issue MARKET STRATEGY NEW PLAYERS Disclaimer The analysts mentioned above hereby certify that their views about the companies discussed in this report are accurately expressed and that they have not received and will not receive direct or indirect compensation in exchange for expressing specific recommendations or views in this report. The information and opinions in this report were prepared by L’Atelier BNP Paribas, a wholly owned company of BNP Paribas Group. Usage of this document request license agreement.

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L’ATELIER | INNOVATION CENTER OF BNP PARIBAS SHANGHAI, P.R. CHINA JULY, 2011 Index Quoted brand Page Quoted brand Page Page Graph /Table Content /enterprise Number /enterprise Number Number Alibaba 6 Lipton 8 The increase of B2C sites in China in 2011 2 Registered visitors source for B2C sites in 3 Alipay 6,7,8 Mandra Capital 6 2011 Belle 10 Matrix Partners 6 Registered visitor source for group 4 Capital Today 6 Microsoft 1 buying sites in 2011 2007-2011 Financing of China B2C luxury 5 Ceyuan Venture Ministry of platforms 6 1 Capital Commerce The financing deals for B2C luxury 6 Chenwei Capital 6 Nokia 6 platforms in China in 2011 Demonstration of Alipay mobile barcode 7 Crocs 1 P&G 8 payments DCM 6 Ponds 8 E-commerce strategy comparison 8 Elong 11 Sequoia Capital 6 between Unilever and P&G General overview of Unilever.com on 9 Expedia 11 Shenda 1 Taobao Mall Fountainvest Shenzhen General overview of Yougou.com, set up 10 6 6 Partners Cowin Capital by China’s shoe giant, Belle Examples of Belle’s e-commerce actions 11Green Pine Capital 6 Taishan Capital 6 Overview of Baidu Lvyou section 12 GSR Ventures 6 Tata 10 List of online platforms entering the 13 online pharmacy businessIDG Capital Partners 6 Tencent 6,11 Pros and cons comparison for 14 iPhone 6 Unilever 8 e-commerce luxury platform: Luxury Club Snapshot and description of Luxury Club 15 JC Capital Yonghua 6 6 Management Capital Zero2IPO KPCB 6 6 Ventures 1

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L’ATELIER | INNOVATION CENTER OF BNP PARIBAS SHANGHAI, P.R. CHINA JULY, 2011 Page Page Quoted platform Quoted platform Number Number 360buy.com 13 Okbuy.com 1,10 Baidu.com 1,10,12 Paipai.com 13Belle.cn/certify.asp 11 Pinwine.com 6 Belle.taobao.com 11 Ponds.tmall.com 8 Bing.com 1 QQ.com 14 Bloves.com 6 Qunar.com 11 Dangdang.com 13 Shshanghui.com 14,15 ehaoyao.com 13 t.sina.com 1,14 Fclub.com 6 Taobao.com 1,3ibeauty.pg.com.cn 8 tmall.com 3,8,9,13,14 iBuying.com 1 Topshoes.cn 11 ihush.com 6 Unilever.taobal.com 8,9Jianghu.taobao.com 14 Vipku.com 6jiankang.paipai.com 13 Vipshop.com 6 Kaixin001.com 11,14 Vipstore.com 6 Kela.com 6 Xiu.com 6 Lashou.com 1 Yao.tmall.com 13 Letao.com 10 Yesmywine.com 6Lipton.taobao.com 8 Yougou.com 10,11 Lvyou.baidu.com 11,12 Zappos.com 11 Milanoo.com 6 Zbird.com 6 2

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L’ATELIER | INNOVATION CENTER OF BNP PARIBAS SHANGHAI, P.R. CHINA JULY, 2011Digital Strategy Advisory About L’Atelier BNP Paribas Headquarter Paris 16, rue de Hanovre 75002 Paris – France For more than 30 years, L’Atelier has been working as an “innovation enabler” for international groups and mid-cap companies. L’Atelier provides to companies its expertise to identify and understand the major upcoming trends related to the digital economy. L’Atelier is an independent consulting Asia Regional Office: firm, part of BNP Paribas Group. Cloud Nine Plaza, 9/F 1118, West Yanan Road 200052 Shanghai - China (8621) 62818533 Shanghai Other available products US Regional Office:  Research 2415, 3rd street - suite 231 San Francisco, CA 94107 - USA - Customized reports 1(415) 8745525 - Case studies reports - Markets studies -  Advisory - e-Commerce Advisory - Market Entry Advisory San Francisco - Investment Advisory  Workshops - Promotional events - Learning Expeditions Download corporate presentation at: http://tinyurl.com/3ab45py 3